2022 Life-Changing Design Trends
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10/14/21
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5
min read

Proving Creativity to Be the Best Investment

Planning and executing the investments of retirement plans is one thing Lighthouse Financial has perfected in the last 29 years. Investing in creativity, though, wasn’t a thought until Designity made its way to the hands of its Director of Marketing and Business Development, Danae McDaniel. The financial industry is one of the few industries that rely on solid design and marketing to complement and promote its reliable security. To ensure Lighthouse Financial of its unique positioning in the market, this quest needed to include more than just an updated website. Reinventing the current retirement financial planning space meant introducing a fresh, new brand that would be far appealing beyond any existing competitors. As a common story for most businesses, Designity knew where to start and how.
Proving Creativity to Be the Best Investment
A Man’s Bestfriend: Pets or Designity?
9/17/21
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7
min read

A Man’s Bestfriend: Pets or Designity?

They say pets are a man’s bestfriend, but for Darwin’s Pet, it might just be Designity. When it comes to the world of pets, creativity is something that the industry just can’t go without. With how fast and energetic our companions are, it only makes sense that the content companies push out can catch the same speed. As an organic pet food company, shipping pet owners quality meal plans were just one side of the coin. To keep up with the booming business, Darwin’s Pet needed creativity to be shipped to their doorstep too. That’s where Designity came in.
A Solution that’s Everyone’s Cup of Tea
9/10/21
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9
min read

A Solution that’s Everyone’s Cup of Tea

If there’s one industry that requires some creativity, it’s the food and beverage industry. This is especially true for the international bubble tea franchise, Kung Fu Tea. Far beyond its unique packaging and branding, the company relies heavily on its innovativeness and ability to position itself competitively in the market. This is however a tricky challenge to conquer when it comes to finding the perfect solution to execute its mission. With refreshing beverages punched with flavor, the company’s content needed the same flavor, if not more.
An Innovative Company With A Common Frustration
7/26/21
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5
min read

An Innovative Company With A Common Frustration

Over the last decade, subscription services have become the new norm. Netflix, Grammarly, Audible, and Spotify are just a few of what seems like millions of subscription services that we’ve all grown to love and depend on. But what about subscriptions for style? That’s exactly what Sajad Zahedi, AmirSaber Sharifi, and their colleagues must have been thinking when they came up with the idea for Vyrent, an online subscription marketplace for luxury watches. Their company motto, “Don’t own. Access instead.” says it all. We wanted to hear more, so we sat down with Sajad Zahedi (CEO) and AmirSaber Sharifi (CTO) at Vyrent. They told us all about their unique business and the struggles and frustrations they’ve faced.

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