Designity-Decorative
Shahrouz
2006

A Humble Beginning

Shahrouz Varshabi, holding a graphic design degree, works as a taxi driver in Tehran, Iran. He strategically chooses to drive around the Airport VIP lounge to pick up successful entrepreneurs, learning from them during the rides.
A smiling blog floats behind Shahrouz, CEO and founder of Designity
2008
New York City
2011

The American Dream

Shahrouz moves to New York City to pursue further education. He enrolls at Parsons School of Design, aiming for a Masters in Design and Technology, without knowing much about the costly tuition.
2012
2014

Collaborative Freelance Work

To manage tuition and living expenses in NYC, Shahrouz begins freelancing creatively. He often outsources projects to his classmates, overseeing their work for quality assurance.
2014
2015

DesignedIn Platform is Born

DesignedIn is established to offer Emerging Creatives (students) freelance projects, helping them gain real-world experience and build their portfolios before graduation, but Linkedin doesn't like it.
2015
LinkedIn vs. Designity - A legal challege results in a name change from DesignedIn to Designity.
2016

Name Change to Designity

Facing a legal challenge from LinkedIn over the name 'DesignedIn', the platform is renamed to 'Designity', a change that refocuses the venture towards building an exclusive creative platform for Creatives and clients.
2016
Epic lightbulb moment.
New York City
2017

Creative Directors Supervision

Designity enhances work quality by introducing Creative Directors to supervise Emerging Creatives and provide strategic insights to clients. Additionally, expand its creative pool by accepting senior and pro creatives.
2017
It sounded better anyway.
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A hand holds coins and an upward tending arrow, for Designity's recognition by Audible.
2018

Recognition from Audible

Amazon’s Audible investment firm (NVP) shows interest in Designity and invests in its future, a strategic move for scaling the platform.
2018
New York City
2019

CaaS Model Introduction

Influenced by entrepreneur Gary Vaynerchuk, Shahrouz shifts to a monthly subscription model creating CaaS (Creative-As-A-Service), streamlining the business process by eliminating proposals and invoicing complexities.
2019
2020

Pandemic & CaaS Model

The pandemic boosts freelancing and and companies looking for ways to cut cost. So Designity's on-demand creative service becomes popular. It's 70% cheaper, faster, more powerful and it's month to month.
2020
A blog with starry eyes smiles at Designity's timeline.
2021

Major Companies Onboard

Companies like Oracle, FSC, and Kung Fu Tea turn to Designity for their design and marketing needs, appreciating the platform's efficiency and the lack of payment hassles for creatives.
2021
Designity-Web3
2023

Web3 & Blockchain Transition

Creating successful marketing and design projects is more than just having the right team. The future of internet is decentralization and web3 so Designity builds a Web3 and NFT enabled platform for collaboration.
2023
Designity: 1,000
COVID-19: 0
Shahrouz
2024

Designity Art Launch

Designity Art is introduced as a subsidiary to empower the creative community further. It enables creatives to sell custom wall art, with Designity handling the printing, framing, and shipping.
2024
Things are
growing...fast.
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