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70%
cheaper than hiring traditional agencies
3x
more efficient than freelance marketers
65%
increase in CTR for paid media ads
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Types of Marketing Audit & Strategy Service

Choosing the Marketing Audit & Strategy Service for Your Company

Other Services

Choosing the Service for Your Company

Competitive Audit services provide a thorough analysis of direct and indirect competitors in the marketplace. By examining aspects such as keywords, backlink profiles, content strategy, and post-sale services, these services reveal crucial insights into competitors' strengths and weaknesses. Analyzing both national and local SEO landscapes, Competitive Audit services aid in identifying unique selling propositions and opportunities for growth, particularly in different geographic markets. This process not only helps in understanding competitors' strategies but also in tailoring a more effective and efficient approach to SEO, staying ahead in competitive markets such as retail, finance, and insurance, and more.

Competitive Audit Services

Brand Audit services analyze and align your brand and website goals, testing the strength of your marketing strategy. A comprehensive examination identifies potential disconnects between your site and brand, focusing on brand identity, beliefs, services, and customer experience. Through careful assessment, Brand Audit highlights areas of improvement, ensuring that the site resonates with your target audience and complies with your marketing objectives. Enhance your online presence, boost search engine rankings, and cultivate a more engaging user experience with a tailored Brand Audit.

Brand Audit Services

Boost your online visibility with comprehensive website audit services. Delve deep into your site's performance, content, structure, and more. From on-page content analysis to intricate link audits, identify areas for improvement to align with the latest SEO strategies. Embrace a technical SEO audit, analyzing site speed, content gaps, and user experience (UX). Gain insightful recommendations tailored to your industry, paving the way to SEO success. Don't let competitors outrank you; embrace a tailored website audit strategy to improve rankings and drive growth.

Website Audit Services

Unlock the full potential of your website with a comprehensive Content Audit. By systematically analyzing content quality, relevance, and performance, this service identifies and fixes issues to optimize for SEO, improving user experience and conversions. Whether it's outdated, duplicate, or low-quality content, the audit will refine it all. Enhance keywords, metadata, headings, links, and images to resonate with your target audience, achieve higher search engine rankings, and skyrocket your online visibility. From tracking metrics like traffic and engagement to creating an effective content strategy, Content Audit is your pathway to digital success.

Content Audit Services

Maximize digital presence with tailored Paid Ads strategies that drive conversions. By combining branded and non-branded terms, reach a wider audience with higher intent. Enhance Social Media visibility with cohesive messaging and intelligent remarking efforts. Leveraging quality content, seamless visuals, and consistent brand presence, achieve a significant increase in engagement and turn prospects into loyal customers.

Paid & Ads & Social Media Audit Services

About Marketing Audit & Strategy

Designity simplifies the Marketing Audit & Strategy process from creating and managing design requests for your team, providing a US-Based dedicated creative team, and a dedicated Creative Director who understands the nuances of your brand. This is all accomplished within a tech platform specifically constructed for collaborative creativity.
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Top Creatives for Marketing Audit & Strategy

Consistent Creativity and Quality for Your Marketing Audit & Strategy Projects

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A talented Designity Creative Director.

Vanessa C.

Creative Director
Location:
Colorado
Experience:
10+ Years
Industry Knowledge: Food & Beverage, Sports & Entertainment, Technology, Wellness / Fitness & more
Areas of Expertise: Graphic Design, Digital Advertising, Website Design
A talented Designity Creative Director.

Collins B.

Creative Director
Location:
Michigan
Experience:
15+ years
Industry Knowledge: Non-Profit, Technology, Education, Government, Hospitality & more
Areas of Expertise: Website Design, Graphic Design, Digital Advertising
A talented Designity Creative Director.

Brian P.

Creative Director
Location:
California
Experience:
10+ Years
Industry Knowledge: Education, Fashion, Food & Beverage, Gaming, Non-Profit & more
Areas of Expertise: Video Production, Graphic Design & Illustration, Website Design
A talented Designity Creative Director.

Pooyan A.

Creative Director
Location:
Canada
Experience:
12+ Years
Industry Knowledge: Technology Services, eCommerce, Cybersecurity, Financial Services, Food, Health Services & more
Areas of Expertise: UX/UI, Branding & Logo Design, Website Design, Video Production, and Illustrations
A talented Designity Creative Director.

Sitara D.

Creative Director
Location:
California
Experience:
16+ Years
Industry Knowledge: Education, Fashion, Food & Beverage, Gaming, Government, Health Care & Medical, Hospitality, Manufacturing, News Agency, Non-Profit, Real Estate, Sports & Entertainment, Technology, Transportation, Wellness & Fitnes
Areas of Expertise: Graphic Design, Website Design, Mobile App Design
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Design System For Your Marketing Audit & Strategy

Creative Collaboration Inside a Fully Managed Design Process

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Creative Director

Your Creative Director is your single point of contact, managing Creatives around-the-clock for quality Marketing Audit & Strategy service.
Your Creative Director is your single point of contact, managing Creatives around-the-clock and ensuring consistent quality.
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Top 3% of Creatives

No more time zone frustrations or language barriers thanks to a vetted, US-based creative team specializing in Marketing Audit & Strategy.
No more time zone frustrations or language barrier thanks to a vetted US-Based creative services team.
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Five-Star Quality

Designated Creative Directors control each aspect of the Marketing Audit & Strategy process to ensure the deliverables are polished.
Each creative is vetted into our US-based network, specializing in a variety of design and marketing domains.
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Fast Turnaround

The only tech-enabled creative platform that creates efficiency in Marketing Audit & Strategy process to guarantee your deadlines.
The only tech-enabled platform that guarantees transparent timelines and efficient turnaround times.
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One-Stop Shop

Unlimited project requests and revisions for Asset Design, Social Media Marketing, Google Display and Keyword Ads, YouTube Ads, and many more.
80+ design and marketing categories with unlimited project requests and revisions.
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Flexible Pricing

Cost-effective monthly plans with no long-term commitment and 70% cheaper than hiring traditional Marketing Audit & Strategy agencies.
Cost effective month-to-month plans with no long-term commitment.
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A Better Marketing Audit & Strategy Platform

Affordable & High-Quality Design & Marketing Services

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Designity

Creative Team

Top 3% US creatives

Creative Director

Yes! Quality-assured CD

Avg Monthly Cost

$3,500 for a dynamic team

Up to 4-Week Trial

Yes! No payment needed
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Marketplace

Creative Team

Unvetted offshore freelancers

Creative Director

No! You handle it all

Avg Monthly Cost

Cheaper for a reason

Up to 4-Week Trial

No trials offered!
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In-House

Creative Team

Limited-skill creatives

Creative Director

Maybe! If you can afford

Avg Monthly Cost

$7,000 per month

Up to 4-Week Trial

No trials offered!
A red X image, showing that in-house teams cannot operate with the flexibility and consistent quality that Designity offers.

Agency

Creative Team

Typically offshore outsourcing

Creative Director

Yes! Costly though

Avg Monthly Cost

$$$$$$$$$$

Up to 4-Week Trial

No trials offered!
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Let's Chat About Your Marketing Audit & Strategy Goals.

Book a demonstration call to see:

  • How Designity’s tech-enabled platform accelerates Marketing Audit & Strategy projects at scale.
  • The differences between Designity’s model, in-house team hires, freelance marketplaces, and traditional design agencies.
  • If having a Creative Director as a single point of contact could decrease your admin load and provide higher quality.
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Marketing Audit & Strategy Tutorials

Fresh From the Designity Blog

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Marketing Audit & Strategy Best Practices and Tips

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Your Creative Director is your single point of contact, managing Creatives around-the-clock and ensuring consistent quality.
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No more time zone frustrations or language barrier thanks to a vetted US-Based creative services team.
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Each creative is vetted into our US-based network, specializing in a variety of design and marketing domains.
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FAQ

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Why should I have Designity conduct a marketing audit & strategy for my business?

Designity’s platform is the only way to get everything needed in one place. Let me explain. With a typical ad agency or marketing firm, you’ll get great strategy, but dull visuals. With a creative agency, you’ll get beautiful visuals but no strategy. With a freelancer, you’ll get one small skillset, forcing you to keep hiring more freelancers to fill in the gaps.

If you need a marketing audit and strategy that’s both comprehensive and actionable, you need to combine all of those skills into one team! With Designity, you get that team. From marketers to copywriters to designers, all managed and mentored by your designated Creative Director. It’s like paying for one marketing manager in-house, but getting all of our Creatives.

Designity is the only platform that can produce a thorough and turnkey marketing audit & strategy that includes the kind of creative direction that will set your brand apart in the marketplace.

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What types of marketing audit and strategy services are available on Designity’s platform?

Marketing Audit and Strategy include an analysis of the marketing efforts you’ve taken in the past, what your competitors are doing, and a long term plan of steps you can take to make the most of your Serviceable Available Market (SAM). Specifically, on the platform, you can choose from any or all of the following components:

  1. Competitive Audit / Strategy: Time to put on our detective hats and investigate the competition! We’ll find their secret sauces and clever tricks, then cook up a strategy that’ll make your brand stand out like a shining star.
  2. Brand Audit / Strategy: Let’s take your brand on a thrilling adventure of self-discovery! We’ll be like brand archaeologists, digging deep to uncover your hidden treasures and polishing your identity until it sparkles like a gem.
  3. Website Audit / Strategy: Buckle up for a website rollercoaster ride! We’ll be your website’s biggest fans and toughest critics, ensuring it dazzles your visitors and climbs to the top of the search engine charts.
  4. Content Audit / Strategy: Calling all content connoisseurs! We’ll taste-test your existing content and cook up a feast of fresh, tasty, and irresistible material. Get ready to feed your audience’s hunger for knowledge and entertainment!
  5. Paid & Social Media Audit / Strategy: Let’s go on a social media safari! We’ll track your ads’ wildest adventures and unleash their full potential. Your audience won’t be able to resist joining the party!
  6. SEO Analysis: Let’s examine your website to see if your technical, on-page, and off-page SEO is buttoned up. This can even include backlink building strategies, along with website development recommendations and copywriting plans.
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How much do Marketing Auditors and Marketing Strategists charge for their services?

For marketing audits and strategy, you can expect to spend anywhere from $25 per hour for an offshore freelancer, up to $100,000 for a marketing agency’s package price. Prices vary depending on the complexity of your business model, how large your total addressable market (TAM) is, and how efficient (or inefficient) your marketer’s systems are.

This is where Designity shines! By refining our internal processes and filling our community with vetted, best-in-class Creatives, we’re able to conduct marketing audits and marketing strategy sessions with more affordable prices than agencies and more comprehensive results than freelancers. Designity’s pricing is flat-rate, starting at $3,150 per month, with no long-term contract. If you like what you see, you can scale up your plan as needed to execute on the audit, all the while working directly with one point of contact: your designated Creative Director.

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How long does a marketing strategy audit take?

Timelines and deadline calculations for marketing audits and marketing strategy presentations depend upon a few key questions. Do you know your TAM, SAM, and SOM? Do you have personas created for your best-fit target audiences and/or accounts? Have you defined a sales ideal client profile (ICP)? Have you defined your sales and business growth goals for the next year? Have you defined your marketing budget for the next year?

The good news is that you can leverage Designity’s platform to answer all of those questions, or you can supply those answers yourself to increase the speed of the audit. As such, marketing audits and strategy presentations can be done in as little as one week, or they can take up to three months to complete. It all depends on the scope, expected outcomes, and complexity of the project. Your Creative Director will help you determine that, create a transparent timeline, and manage the marketing Creatives needed to complete the project.

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What is the process to conduct a marketing audit and create a marketing strategy?

A comprehensive marketing audit & strategy project should include the following phases in its scope:

  1. Target Audience and Buyer Persona Audit. Your customer should be the hero of your story, so we always start here! Your Creative Director will lead a team to research and define who your best-fit target audiences are, what they need, what their sales objections are, and how your company is the guide they need to overcome their pain points and find success.
  2. Competitive Audit. Why would someone choose you instead of all the other companies who do what you do? What sets you apart from your competition? Let’s find out, quantify it, and create a plan to maximize your unique place in the market.
  3. Brand Audit. Because Designity’s platform includes all kinds of vetted Creatives, you can leverage a brand positioning audit which includes visual analysis, copywriting analysis, and market positioning analysis. Let’s see a marketing agency try that!
  4. Website Audit. Your creative team can include web developers, web designers, UX researchers, UI designers, and of course marketing managers. All of them managed by and directed by your Creative Director to pull together a comprehensive website audit.
  5. Content, Social Media, and Paid Campaign Audits. By leveraging the top 3% of US-based Creatives, Designity can poll experienced social media managers, marketing managers, copywriters, graphic designers, and more to audit your blog, email, and social media channels for maximum ROI.

The question is, can you trust the marketing experts on Designity’s platform with your strategic needs? Our clients’ increased ROI says we’re great at it. But you don’t have to take my word for it! Designity’s platform is the worst-kept secret in marketing audit and strategy.

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What are the principles of an effective marketing strategy?
  1. Data-Driven Insights. Make decisions based on data and informed predictions. There’s always a need for taking risks and trying new ideas, but with better data comes better instincts.
  2. Target Audience Analysis. Know who you’re speaking to, what they need from you, and how to bridge your branding with your marketing communications.
  3. Competitor Research. No need to reinvent the wheel! If someone else has already done the work to solve a problem, let’s learn from them, then tweak the result to get ahead of the curve. This is also where you can inform your brand guidelines, ensuring that you present yourself in a unique way.
  4. Goal Alignment. Bring your sales and marketing teams into alignment with a comprehensive targeting strategy.
  5. Measuring & Optimization. Always improve, always change, always evolve. The goal is iterative improvements, not one-time perfection.

The core of marketing audits: this service encompasses a comprehensive review of your brand’s marketing activities, both past and present, your positioning in the marketplace and opportunities for growth, and the development of a strategic plan to achieve your marketing objectives. It’s like having a marketing compass that points you in the right direction all the time.

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What are the best tools for conducting a marketing audit and creating a strategy from it?

The best tools for Marketing Audit and Strategy depend on the goals and scope of work. They typically include Google Analytics, SEMRush or AHRefs, HubSpot and/or Salesforce, social media native platform analytics, and shared document services for collaboration, such as Google Docs, Microsoft 365. In addition, Designity employs cloud-based enhancements like Miro, Airtable, and other services to facilitate collaboration and efficient execution. These tools equip us to conduct a thorough audit and create a winning marketing strategy while collaborating internally to ensure brand alignment and a full picture for the marketing analyst.

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How will a marketing audit help my business? How do I know if I need a new marketing strategy?

Marketing Audit and Strategy is the GPS for your business growth journey. It helps you identify untapped opportunities, align marketing efforts with your goals, and optimize your strategies for maximum impact. Marketing without an audit & strategy is like driving to a new location without a GPS. If you point yourself in the right direction, you might accidentally stumble upon the destination, but it’s not likely. With that GPS-strategy, however, you know you’ll hit your goal!

Do you need a new strategy? If you haven’t refreshed your marketing strategy in the past year, then yes. You do need one, and ideally you’d start with an audit! The main purpose of Marketing Audit and Strategy is to steer your brand towards marketing and sales success. It helps you uncover hidden potential, eliminate roadblocks, and create a roadmap to achieve your marketing objectives.

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How can I find affordable marketing specialists to conduct an audit and create a strategy?

Low-cost freelancers are available through services like MarketerHire and Upwork, however you’ll typically find that the lower the cost, the lower the value. Marketing agencies have the opposite problem: high cost with what appears to be high value.

For the ROI-minded CMO, the question becomes, where can I get high value with efficient cost? Right here with Designity! Designity’s platform offers cost-effective plans to ensure you get expert guidance without compromising your budget. We maintain efficiency with flat-rate monthly plans, a meticulously managed creative process, constant quality control, and a large pool of vetted Creatives, all led and managed by your Creative Director. It’s a full package outlook designed to deliver the most marketing expertise possible at the most efficient cost possible.

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How do I find a local marketing strategist?

An online search for “local marketing manager freelance” or “marketing strategist near me” could potentially yield good results. However, you’ll have to be your own project manager, creative director, and quality assurance expert.

Alternatively, you can search for “marketing agency near me” or “ad agency near me” and inquire about audits and strategy services. Be expected to pay 5x or more what Designity charges! With Designity, everyone is local! Designity instantly connects you with skilled marketers from all over the country, ready to analyze your marketing efforts and devise a strategy tailored to your local market.

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What is the future of marketing audits and marketing strategies?

We will continue to see restrictions on gathering data from users which will steadily push us back to the point when we only had zero-party data and first-party data. Zero-party data is information which your clients give to you via questionnaires and feedback. First-party data is what you can glean from your own website’s usage, your email click-through rates, your social media post interactions, etc. Products will become more fluid, changing their offerings more rapidly to adjust with an accelerated pace of user demand changes. Teams will have to adapt a culture of curiosity and experimentation, letting go of perfectionism and embracing continuous iterative improvements to products, services, and marketing communications (MarCom).

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How is AI impacting or changing marketing strategy moving forward?

AI-powered analysis tools will become more connected to sources of zero-party data and first-party data, allowing teams to more quickly analyze their platforms’ usage and make changes accordingly. Generative AI tools will become more integral to all processes for brainstorming and A/B testing.

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What services do marketing auditors and marketing strategists offer?

Marketing Auditors offer research, analysis, strategic recommendations, audit presentation design, copywriting strategy, MarCom analysis, social media usage analysis, and more. The list is almost endless and is determined by your past and present marketing channels. Marketing Strategists offer services that are more focused on the future, whereas auditors look at the past. A marketing strategist will provide data-informed recommendations for how to use all of your marketing channels in the question to convert more best-fit leads.