cheaper than hiring traditional design agencies
more efficient than freelance designers
increase in engagements & conversions

Types of Marketing Collateral Service

Choosing the Marketing Collateral Service for Your Company

Other Services

Choosing the Service for Your Company

Optimize your business presence with Designity's Business & Marketing Collateral services tailored for success. Dive deep into a 60-min strategy session, paving the path for impactful marketing. Benefit from high-quality Stock Visuals & Illustrations that resonate with your target audience. With Resizing Designs for Different Formats, stay versatile and ever-ready for diverse platforms. Add flair with Simple Interaction or Motion, making your collateral more engaging. Integrate Existing Visual & Written Content seamlessly, ensuring cohesive branding. With Print File Preparation, be print-ready anytime, and seamlessly coordinate with Print Vendors for hassle-free executions. Elevate your brand identity and connect authentically with your audience.

Brochures, Booklets, Editorials Services

Craft a transformative journey for your brand with top-tier Stationery, Backdrops, and Business Cards services at Designity. Dive deep into a 60-minutes strategy call to carve out the best visual direction. Elevate your brand aesthetics with Stock Visuals & Illustrations, and never worry about compatibility – enjoy the flexibility of Resizing Designs for Different Formats. Immerse your audience in Simple Interaction or Motion for an unforgettable brand experience. Seamlessly Insert Existing Visual & Written Content and ensure your designs are ready for print with Print File Preparation.

Stationery, Backdrops, Business Cards Services

Transform your brand's message with Designity's high-quality Flyers, Postcards, and Mailers. Harness the power of direct mail campaigns with sizes ranging from 4x6 postcards to 8.5x11 flyers, available in both robust 16pt card stock and economical 10pt card stock. From strategy sessions, stock visuals & illustrations, to inserting existing content, each design promises precision and appeal. Experience the seamless integration of resizing designs for different formats and adding simple interactions or motions. Finalize with expert print file preparation and coordinate with the best print vendors. Make every impression count, driving potential customers to your door or ensuring repeat visits.

Flyers, Postcards, Mailers, Leaflets Services

For businesses seeking standout visibility in a competitive marketplace, it's essential to leverage high-quality marketing tools. Elevate your brand's presence with a vast array of Swag, Clothing, Stickers, and Badges services. Dive deep into a strategy session to curate tailored visuals that align with your brand's essence. Benefit from stock visuals & illustrations tailored for resonating with your target audience. Ensure your designs fit perfectly across platforms through professional resizing for different formats. Integrate a touch of modernity with simple interaction or motion, captivating every viewer's attention. Seamlessly insert existing visual & written content into your designs, ensuring consistent brand representation. Lastly, ensure print perfection with dedicated print file preparation. With Designity set your brand apart and captivate your audience with unrivaled visual excellence.

Swag, Clothing, Stickers, Badges Services

Discover premier solutions for Posters, Billboards, and Print Banners. Dive into a Strategy Session to plan your visual needs, choosing from a vast array of Stock Visuals & Illustrations. Get versatile with Resizing Designs suitable for multiple formats. Add flair with Simple Interaction or Motion and seamlessly Insert Existing Visual & Written Content to resonate with your target audience. Conclude with expert Print File Preparation ensuring optimal results. Target the right audience and elevate your brand's visibility with precision and creativity. The future of print marketing starts here.

Posters, Billboards, Print Banners Services

Dive into the world of impeccable Digital Web Banners tailored to your brand's identity. With Designity's 60 minutes meticulous strategy sessions, your goals align seamlessly with striking stock visuals and illustrations, crafting a compelling narrative. Cater to diverse audiences by resizing designs to fit varied formats, ensuring adaptability. Experience the magic of simple interaction or motion, capturing attention instantaneously. Efficiently integrate existing visual and written content to curate a consistent brand story. Lastly, receive print-ready files, streamlining your marketing efforts. Engage, impress, and convert with precision-crafted banners that resonate.

Digital & Web Banners Services

Trade show success hinges on an outstanding booth design that stands apart in the sea of exhibitors. A captivating trade show booth design not only acts as a magnet for attendees but serves as a physical representation of a brand's identity. By blending eye-catching visuals, strategic layout, and consistent branding, a booth becomes an invitation for attendees to engage with a brand's products or services. This visual narrative facilitates clear communication, reinforces brand recognition, and sets the stage for interactive and meaningful connections. Ultimately, an effective booth design translates to increased visibility, deeper engagement, and a memorable experience for all attendees.

Trade Show Booth Design Services

About Marketing Collateral

Designity simplifies the Business & Marketing Collateral process from creating and managing design requests for your team, providing a US-Based dedicated creative team, and a dedicated Creative Director who understands the nuances of your brand. This is all accomplished within a tech platform specifically constructed for collaborative creativity.
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Top Creatives for Marketing Collateral

Consistent Creativity and Quality for Your Marketing Collateral Projects


Vanessa C.

Creative Director
10+ Years
Industry Knowledge: Food & Beverage, Sports & Entertainment, Technology, Wellness / Fitness & more
Areas of Expertise: Graphic Design, Digital Advertising, Website Design

Collins B.

Creative Director
15+ years
Industry Knowledge: Non-Profit, Technology, Education, Government, Hospitality & more
Areas of Expertise: Website Design, Graphic Design, Digital Advertising

Brian P.

Creative Director
10+ Years
Industry Knowledge: Education, Fashion, Food & Beverage, Gaming, Non-Profit & more
Areas of Expertise: Video Production, Graphic Design & Illustration, Website Design

Pooyan A.

Creative Director
12+ Years
Industry Knowledge: Technology Services, eCommerce, Cybersecurity, Financial Services, Food, Health Services & more
Areas of Expertise: UX/UI, Branding & Logo Design, Website Design, Video Production, and Illustrations

Sitara D.

Creative Director
16+ Years
Industry Knowledge: Education, Fashion, Food & Beverage, Gaming, Government, Health Care & Medical, Hospitality, Manufacturing, News Agency, Non-Profit, Real Estate, Sports & Entertainment, Technology, Transportation, Wellness & Fitnes
Areas of Expertise: Graphic Design, Website Design, Mobile App Design

Design System For Your Marketing Collateral

Creative Collaboration Inside a Fully Managed Design Process

Creative Director

Your Creative Director is your single point of contact, managing Creatives around-the-clock for quality Business & Marketing Collateral service.
Your Creative Director is your single point of contact, managing Creatives around-the-clock and ensuring consistent quality.

Top 3% of Creatives

No more time zone frustrations or language barriers thanks to a vetted, US-based creative team specializing in Business & Marketing Collateral.
No more time zone frustrations or language barrier thanks to a vetted US-Based creative services team.

Five-Star Quality

Designated Creative Directors control each aspect of the Business & Marketing Collateral process to ensure the deliverables are polished.
Each creative is vetted into our US-based network, specializing in a variety of design and marketing domains.

Fast Turnaround

The only tech-enabled creative platform that creates efficiency in Business & Marketing Collateral process to guarantee your deadlines.
The only tech-enabled platform that guarantees transparent timelines and efficient turnaround times.

One-Stop Shop

Unlimited project requests and revisions for Brochures, Flyers, Postcards, Posters, Billboards, Print & Digital Banners, Booth Design, and many more.
80+ design and marketing categories with unlimited project requests and revisions.

Flexible Pricing

Cost-effective monthly plans with no long-term commitment and 70% cheaper than hiring traditional Business & Marketing Collateral agencies.
Cost effective month-to-month plans with no long-term commitment.
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A Better Marketing Collateral Platform

Affordable & High-Quality Design & Marketing Services

Logo graphic for Designity at the head of a table showing how we are different from Freelancers, In-House Design teams, and traditional creative agencies.


Creative Team

Top 3% US creatives

Creative Director

Yes! Quality-assured CD

Avg Monthly Cost

$3,500 for a dynamic team

Up to 4-Week Trial

Yes! No payment needed
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Creative Team

Unvetted offshore freelancers

Creative Director

No! You handle it all

Avg Monthly Cost

Cheaper for a reason

Up to 4-Week Trial

No trials offered!
A red X image, showing that Freelancers cannot fulfill the requirements in this table by themselves.


Creative Team

Limited-skill creatives

Creative Director

Maybe! If you can afford

Avg Monthly Cost

$7,000 per month

Up to 4-Week Trial

No trials offered!
A red X image, showing that in-house teams cannot operate with the flexibility and consistent quality that Designity offers.


Creative Team

Typically offshore outsourcing

Creative Director

Yes! Costly though

Avg Monthly Cost


Up to 4-Week Trial

No trials offered!
A red X image, showing that design agencies cannot operate with the transparency and ease that Designity offers.

Let's Chat About Your Marketing Collateral Goals.

Book a demonstration call to see:

  • How Designity’s tech-enabled platform accelerates Marketing Collateral projects at scale.
  • The differences between Designity’s model, in-house team hires, freelance marketplaces, and traditional design agencies.
  • If having a Creative Director as a single point of contact could decrease your admin load and provide higher quality.

Marketing Collateral Tutorials

Fresh From the Designity Blog

Marketing Collateral Best Practices and Tips

Your Creative Director is your single point of contact, managing Creatives around-the-clock and ensuring consistent quality.

No more time zone frustrations or language barrier thanks to a vetted US-Based creative services team.

Each creative is vetted into our US-based network, specializing in a variety of design and marketing domains.
A happy emoji, happy because Designity is the fun alternative to Superside.


Why should I use Designity for Business & Marketing Collateral Design services?

If there’s one single key to effective marketing collateral, it’s having access to a large team of people. Think about it: you don’t just need a strategy, you also need good copywriters, outside-the-box designers, video editors, HubSpot developers to build out the assets, social media managers, paid media implementers, and the list goes on. Oh, and don’t forget project management, quality control, and creative direction.

Traditionally, these needs were met by hiring a massive in-house team or farming out an ad agency or marketing firm. But what about now? The costs of an in-house team are massive (see our study on in-house creative team costs), and marketing agencies are frustrating to work with (see our study on traditional agencies). Designity is neither of these and it’s both. Designity’s a platform that connects you to a community of talented designers who specialize in various forms of collateral design. Whether you need brochures, business cards, posters, or even trade show booth designs, our platform can provide high-quality and cost-effective solutions to enhance your business and marketing efforts.

Everyone in Designity’s community is thoroughly vetted and represents only the top 3% of US-based Creatives. Try finding that in an agency, and how can you guarantee quality on your internal marketing team? Designity is the new way to get marketing done at scale without losing quality or creativity.

What types of marketing collateral design services are available on Designity’s platform?

Choose from a comprehensive list of collateral pieces on which to collaborate with your Creative Director!

  • Brochures, Booklets, and Editorials: Tell your brand’s story in style with attention-grabbing printed materials that captivate and inform.
  • Stationery, Backdrops, and Business Cards: Make your mark with professional stationery, eye-catching backdrops, and unforgettable business cards.
  • Flyers, Postcards, Mailers, and Leaflets: Get your message out there with creative and impactful printed promotional materials that catch eyes.
  • Swag like Clothing, Stickers, and Badges: Turn heads with branded merchandise like trendy clothing, fun stickers, and cool badges that leave a lasting impression.
  • Posters, Billboards, and Print Banners: Make a big statement with large-format prints that demand attention and spread your message far and wide.
  • Digital/Web Banners: Rule the digital realm with eye-catching web banners that drive traffic and engage your online audience.
  • Trade Show Booth Design: Steal the show at trade events with stunning booth designs that draw visitors in and leave them impressed.
How much do designers charge to create business collateral and marketing collateral pieces?

The cost for Business & Marketing Collateral Design services can vary greatly depending on the specific type of collateral needed, the complexity of the design, and the turnaround time. Expect to pay $40–100 per hour for a freelance designer, or $500–5,000 for package pricing with a design agency. With Designity, you pay a simple flat monthly rate that gives you access to a vetted community of best-in-class designers. Plans start at $3,150 per month.

How long does it take to design marketing collateral?

The duration of a Business & Marketing Collateral Design project depends on various factors, including the complexity of the design, the type of collateral, and the number of revisions required. However, we aim to complete projects in a timely manner while maintaining the high-quality output you expect.

What is the process to design business collateral?

The process for business & marketing collateral design includes an as-needed list of aspects:

  1. 60-min. Strategy Session: This is where it all begins. A deep-dive discussion with stakeholders to understand the business goals, target audience, and overall vision for the collateral.
  2. Stock Visuals / Illustrations / Icons Sourcing: Finding existing visuals that align with the brand’s image and message. It’s like shopping for the perfect accessories to match an outfit.
  3. Custom Visuals / Illustrations / Icons Design: If stock visuals won’t cut it, designers create custom artwork. Tailor-made and just right for your brand’s unique flavor.
  4. Resizing Designs for Different Formats: Making sure the designs fit every platform, like ensuring your favorite shirt comes in your size.
  5. Simple Interaction or Motion (GIF / Interactive PDF / etc.): Adding movement or interactivity for that extra wow factor. It’s the design equivalent of a catchy dance move.
  6. Insert Existing Visual / Written Content: Placing existing materials into the new design, a careful blend of the old with the new.
  7. Print File Preparation: Getting everything ready for the printers, ensuring colors, sizes, and formats are all set.
  8. Print Vendors Coordination: Working with printers to make sure the physical copies turn out perfectly. It’s like hosting a dinner party and making sure every dish is cooked to perfection.
  9. NFT Creation ($495): An optional step to create a unique digital token, making your collateral part of the crypto world.
  10. Mockups Creation for (Stakeholder) Presentations: Creating realistic previews of the finished product to impress stakeholders or clients.

Each step of the process is like a carefully crafted piece of a puzzle, working together to create collateral that not only looks great but resonates with the target audience.

Designity’s platform helps you thrive by providing exceptional Business & Marketing Collateral Design services. It’s not just about delivering great designs, but a focus on creating assets that align with your brand’s identity and message, and that effectively communicate to your audience.

What are the 5 principles of effective business & marketing collateral design?

The principles of effective Business & Marketing Collateral Design include:

  • Clear and cohesive brand messaging.
  • A design that resonates with the target audience.
  • High-quality imagery and typography.
  • Consistency in branding across all collateral.
  • Effective use of colors and design elements to capture attention.

About Business & Marketing Collateral Design: these services involve creating visually appealing and effective marketing materials that help promote a business or a product. These materials range from brochures, business cards, and flyers, to digital banners and trade show booth designs.

What are the best tools to design business & marketing collateral?

The best tools for executing Business & Marketing Collateral Design often include Adobe Suite applications like Illustrator, Photoshop, and InDesign. Other effective tools could be Sketch, Canva, and Figma, depending on the specific needs of the project and how much collaboration is needed during the process. In addition, final-output platforms such as HubSpot, WordPress, Elementor, and Canva can be useful for the design and copywriting phase, to ensure long-term compatibility.

How important is the design of marketing collateral pieces? Is it really important to make them beautiful?

The design of marketing collateral is paramount to its efficacy, acting as the visual gateway through which audiences perceive and interpret a brand's message. Design doesn't merely beautify; it orchestrates a symphony of visual elements to create coherence, evoke emotions, and anchor brand identity. In a world brimming with information, where consumers are inundated with countless marketing messages daily, a well-designed piece of collateral can be the differentiator that captures attention and resonates with the target audience. It's not just about aesthetics; it's about ensuring that the content is accessible, readable, and engaging, thereby enhancing the user experience and making the communication effective.

While content is the backbone of any marketing message, design is its attire, setting the tone and context. An elegantly designed piece speaks volumes about a brand's professionalism, attention to detail, and value proposition. Beautifully crafted collateral, whether it's a brochure, poster, or digital ad, fosters trust and can drive a more profound connection with the audience. In contrast, poor design can overshadow even the most compelling messages, leading to lost opportunities and miscommunication. In essence, investing in exceptional design isn't just about making things "pretty"—it's a strategic decision to elevate brand perception, enhance engagement, and boost marketing ROI.

The main purpose of Business & Marketing Collateral Design is to create visually impactful assets that effectively communicate a brand’s message, promote products or services, and engage the target audience.

What is the difference between business collateral and marketing collateral?

Business collateral and marketing collateral, though often used interchangeably, serve different purposes within an organization.

Business Collateral: This term refers to the materials used specifically in the day-to-day operation of a business. It includes things like business cards, letterheads, email signatures, and other formal documents that provide essential information about the business. Business collateral often aims to establish the company's identity and credibility in its dealings with partners, investors, suppliers, and other business entities.

Marketing Collateral: On the other hand, marketing collateral is all about promoting the business to customers. These materials are used to advertise and sell products or services. Marketing collateral includes items such as brochures, flyers, catalogs, websites, social media posts, and promotional videos. These are geared towards engaging potential customers, explaining the benefits of a product or service, and driving sales.

In short, while business collateral is used to conduct and present the business professionally, marketing collateral is used to attract, inform, and persuade potential customers. Both play crucial roles, but they target different audiences and achieve different objectives.

How can I find an affordable designer to create marketing collateral?

Start by identifying your specific needs and budget. Then, dive into platforms like Upwork, Fiverr, where you can find a wide array of designers with different price ranges. Don’t overlook local design schools, as students or recent graduates may offer quality work at a fraction of the cost. Always review portfolios, read reviews, and perhaps request a small sample work if possible. Designity’s platform offers a unique take, as neither a marketplace nor an agency. Designity vets the top 3% of US-based Creatives into its community (Design + Community = Designity), all of whom will be managed and collaborated-with by your designated Creative Director. Monthly flat-rate plans start at $3,150 per month.

How do I find a local designer to create business collateral?

Most graphic designers can cover business collateral and marketing collateral design. Be sure to ask your network of business owners, marketing directors, et al. Through Designity, you can easily find local, US-based professionals specializing in Business & Marketing Collateral Design. The Designity platform simplifies the process of finding and working with the right talent for your project, instead of hunting through Google searches or hoping your neighbor’s kid really is as good as they say they are.

What is the future of business collateral and marketing collateral?

The future of Business & Marketing Collateral Design is shaping up to be a fascinating blend of tradition and innovation. On one hand, the importance of well-designed, cohesive collateral that resonates with a brand’s identity continues to be vital. It’s like the classic suit and tie combo – never going out of style.

On the other hand, advancements in technology are introducing new avenues for creativity. Expect to see more personalized, data-driven designs that speak directly to individual customers. Interactive digital collateral, AR experiences, and even NFTs are knocking at the door, eager to join the party. Sustainability in print materials is also becoming a priority, adding a ’green’ twist to the field. Overall, Business & Marketing Collateral Design is evolving, keeping its core principles but dancing to a tune that’s decidedly more tech-savvy and customer-centric.

How is AI changing business collateral and marketing collateral?

AI is shaking up the world of Business & Marketing Collateral Design, acting like that cool tech-savvy colleague who knows all the shortcuts. By leveraging AI algorithms, designers can now analyze large sets of data to identify trends and preferences, allowing them to create more personalized and targeted materials. Think of AI as the secret sauce, adding a special flavor to customer engagement.

AI is also automating tedious design tasks, such as resizing designs for different formats or coordinating with print vendors. This allows designers to focus more on the creative aspects, without getting bogged down by mundane tasks. Moreover, AI-driven tools are enhancing creative exploration, offering design suggestions, and even generating initial concepts. It’s like having a robotic assistant with a flair for creativity! The integration of AI in collateral design is setting a new standard, enabling efficiency and innovation while keeping human creativity at its core.

What services do graphic designers offer when creating marketing collateral?

Business & Marketing Collateral Design professionals offer services ranging from designing brochures, stationery, and flyers, to creating swag, digital/web banners, and trade show booth designs. They use their design skills and understanding of marketing to create visually engaging and effective collateral.