Account-Based Marketing for Envase
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Link to the website
Description
How do you introduce a new product into a well-established industry? Envase’s all-in-one drayage transportation management system is truly defining a new SaaS niche, but in an industry with a centuries-old history. A structured ABM campaign was the solution, with a helpful whitepaper, paid advertisements, blog posts, nurture emails, organic social posts, and landing pages for each part of the funnel. The result? Envase TMS is the fastest-growth management tool for drayage owner-operators, bringing in new customers and leads every week for the Envase sales team.
Creative Director
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Joseph C.
Pennsylvania
15+ Years
Digital Marketing, Website Design, Graphic Design & Illustration
Information
Industry
Transportation & Logistics
Technology & Internet
Scope of Work
Structure full marketing campaign, starting out with white papers, moving into paid ads, designing landing page, and creation of email flow
Involved Creatives
Gillian H. | Merrick, NY | Copywriting
Anthony A. | Detroit, MI | Copywriting, Web Design, Graphic Design
Amanda G. | Austin, TX | Brand Designer
Nadia X.
Plan type
Premium Plan
Project Duration
6 Weeks