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Branding is everything when it comes to building trust and credibility, especially in a field as personal as mental health.
Werking Health is dedicated to providing comprehensive mental healthcare with a strong emphasis on inclusivity. But while that mission was clear to them, their visual identity just wasn’t doing enough to reflect those values to the public.
Founder and psychiatric Nurse Practitioner Garrison Kingston knew it was time to update the Werking Health identity to something more professional, ownable, and reflective of the people they served, but without an in-house design team or creative expertise, it seemed an impossible task.
The Challenge: Turning Generic Branding into a Distinct Identity
Without a creative team, Werking Health struggled to create a professional-looking and distinct brand identity that truly reflected its mission and resonated with clients.
Werking Health had a strong mission and a clear understanding of their clientele, but their whole brand identity needed an overhaul, starting right with its logo.
The clinic’s original logo had been created on a budget using an outdated stock asset, making it non-exclusive and much less likely to stand out in the competitive mental health space.
On top of a new logo, Werking Health also needed updated business collateral. Without an in-house designer on board, however, creating the polished and cohesive brand they needed felt out of reach. And indistinct branding wasn’t just a design issue — their inconsistent visuals were making it harder to build trust and present the practice in the best possible light, and a lack of clear branding meant missing opportunities to connect with new clients.
Outsourcing the design work was the obvious solution, but they were hesitant.
Would an external partner be able to take Garrison’s vision, refine his ideas, and bring them to life in a unique way that felt authentic to Werking Health’s values?
The Solution: Expert Creative Support
Werking Health partnered with Designity to create a unique, professional brand identity and high-quality business collateral that aligned with their mission and set them apart.
Rather than struggle with their branding on their own, Werking Health decided to take a chance on partnering with an external creative and marketing services provider.
Designity's Creative as a Service (CaaS) platform seemed like the perfect fit, capable of offering expert guidance, creative direction, and top-notch talent to give Werking Health the fresh and distinct visual identity they needed to support their growing practice.
The Approach: A Collaborative and Strategic Rebrand
Designity led Werking Health through a structured, creative process to develop a cohesive brand identity and professional business collateral.
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The brand overhaul started with a deep dive into their identity, values, and goals.
Werking Health wished to hold onto some elements of their original logo —specifically, the brain and the colorful imagery that they felt represented both mental health and the diversity of their clientele. It just needed to be made their own.
To better understand their vision, Creative Director (CD) Sitara D. facilitated a color psychology workshop to explore how different colors could support the brand's message and overall feel. She also presented multiple mood board options, which allowed Werking Health to see different creative directions while they decided on their new color palette, logo, and branding.
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Once the direction was chosen, CD Sitara developed a comprehensive and flexible logo system that was designed to work across all of Werking Health’s platforms, all the while making sure to align these new visuals with the clinic’s core business objectives — making sure that every design choice was reinforcing the brand’s commitment to inclusivity, professionalism, and credibility.
The final logo is a modern take on their previous brain and side profile theme. The left side reflects the emotional state before seeking help — abstract lines, chaotic, and restless — while the right side transitions into calming greens and an upward arrow that symbolizes the progress, clarity, and a more positive outlook. A custom animated version of the logo, produced by Motion Designer Amanda, further reinforced this theme and brought the design to life.
Once the logo system and color palette were finalized, the team moved on to building out the rest of the brand's fresh new look. With CD Sitara acting as both Creative Director and designer, a full suite of business collateral was developed using the new branding, including:
- Letterheads
- PowerPoint templates
- Business cards
- Posters
- Pamphlets
All assets were designed to not only catch the eye of prospective clients but also to be professional and consistent with their new color palette.
Throughout the process, CD Sitara provided hands-on art direction to keep the new visual identity consistent and aligned with Werking Health's values and goals. In addition to her expert creative leadership, Garrison also appreciated her responsiveness, consistent updates, and clear communication, which played a key role in making sure that all finished assets were true to Werking Health’s vision.
This close collaboration helped the Werking Health team feel confident in each step of their rebrand. By the second project, they felt comfortable enough to take a step back and let CD Sitara take the lead, streamlining the workflow and delivering more high-quality results.
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The Results: A Confident, Authentic Brand That is Ready to Grow
Werking now has a distinct, professional brand identity that enhances credibility, strengthens client engagement, and sets the stage for future growth.
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Werking Health was thrilled with their new brand identity.
Their logo and color palette came together in just three weeks, followed by a highly collaborative three-month process to complete their new branded business collateral — a total of 943 branded assets that were polished, professional, and uniquely their own. By choosing Designity's CaaS model, Werking Health saved up to 55% in costs and achieved a 3X faster turnaround compared to working with a traditional agency or managing multiple freelancers.
From their vibrant, brain-inspired logo to their cohesive letterheads, business cards, and PowerPoint templates, every design was created to solidly reflect the credibility and expertise that defines their practice. It’s a brand identity that not only looks great but feels much more aligned with who they are and the communities they are proud to serve.
Although they haven’t officially launched their new collateral, Werking Health is already seeing the impact of their fresh new branding in how they present themselves to clients and stakeholders. With a strong visual foundation in place, they now have the confidence to move forward with their next big project!
Key Takeaways from Designity and Werking Health's Collaboration
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Werking’s partnership with Designity showcases how the right creative support can turn branding struggles into a distinct visual identity that builds the foundation for future growth.
With expert guidance and a clear and collaborative approach, Werking Health was able to get the strong, professional identity it needed to set itself apart.
Here are some key takeaways:
- Collaboration Drives Better Branding — An interactive brand workshop and moodboards helped Werking Health clarify their vision, inspire ideas, and guide feedback for a more aligned creative direction.
- Strong Branding Builds Trust — A polished, consistent brand identity boosted Werking’s credibility and helped them stand out in the mental health space.
- Expert Support Saves Time (and Stress) — With no in-house team, Werking relied on Designity’s Creatives and CD Sitara’s creative leadership to manage every asset, ensure best practices, and keep everything on track and aligned with their goals.
- Trusting the Process Delivers Results — After a successful start, Werking leaned into the Designity process — leading to smoother collaboration and even stronger outcomes.
<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/6369722e59155470b6840033_Potential-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>
Designity: Expert Creative Direction Tailored to Your Needs
Building a strong brand starts with a creative vision — but it also takes expert designers, strategy, and efficient execution.
So, whether your brand is in need of an updated logo, fresh marketing materials, or a complete rebrand, Designity has the expertise you need to help you bring your vision to life.
With dedicated Creative Directors and a top-tier talent pool made up of the best of the best in graphic design, illustration, packaging design, and more, your creative team can deliver the high-quality and unified brand identity you need to set your business apart.
Book your demo call today and test-drive our 100+ design and marketing services with a two-week, no-obligation trial.
Who is Werking Health?
Werking Health is an NYC-based healthcare facility that offers comprehensive mental health care through therapy and medication management. Their services support a wide range of mental health needs for both children and adults.
Proudly LGBTQ+ Affirmative and focused on serving diverse communities, including people of color and working professionals, their mission is one rooted in empathy, inclusivity, integrity, and a commitment to helping their clients feel supported, safe, and seen.
