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The Challenge: Overcoming a Visibility Hurdle
HCIM struggled to stand out with only a 1-person marketing team, no budget for creatives, and inconsistent branding. This lack of visibility made it difficult to attract attention at events.
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HCIM’s team was small; only 20 employees with a 1-person marketing team and no budget for additional creatives.
They had a logo, but it wasn’t working for them; they also lacked branding and consistency and with their flagship SYMKEY being software and not a flashy tangible product that looks great in photos, they were struggling to stand out to potential clients and show them just how much value they could bring to the table.
This led to them being overlooked at trade shows, conferences, and networking events, blending into the background instead of standing out and attracting new clients.
Something had to change.
The Solution: Creating a More Compelling Brand Identity
Designity worked closely with HCIM leadership to develop a brand guide that covered every aspect of their identity and provided them with a cohesive brand presence to elevate their visibility.
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CD Collins B. was the perfect match for HCIM.
He determined that the first step to changing HCIM’s image was to build them a comprehensive brand guide, a document containing information about every aspect of their image, from their color palette to their typography, tone of voice, design style, grammar rules, and whitespace around their logo.
With a goal in mind, Collins took charge, leading a team of Creatives and working meticulously with HCIM’s leadership to help them build the brand they wanted to be, and making sure that each and every visual and textual element was consistent, cohesive, and aligned with their values and mission as a company.
The value of having an experienced Creative Director and a rotating creative team made all the difference.
With Collins working closely with HCIM’s leadership and effectively managing their brand, HCIM was able to showcase a strong brand identity, elevate their brand, and turn their invisibility problem completely around.
The Results: Cohesive Branding That Stands Out
Designity has been instrumental in helping HCIM build a strong brand identity. With Designity's creative support and ideas, HCIM was able to establish a compelling brand presence that better represents their expertise.
Collins has been such an asset to HCIM, that they’ve been a valued Designity client since 2019, even considering Collins as an integral part of their team!
The initial brand guide he helped them build worked to provide a solid brand foundation for HCIM, which allowed them to confidently evolve their brand over the years.
Using continuous input and fresh new ideas from Collins and the team of Creatives on their account, HCIM has developed a strong and sophisticated brand identity that they feel much more accurately represents their expertise and niche in the healthcare information management industry.
HCIM now enjoys a fresh, new look that helps them stand out in a competitive market, with their sleek and compelling visuals attracting new clients everywhere they go and reinforcing their reputation as the experts in healthcare information management.
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Key Takeaways from HCIM's Partnership with Designity
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HCIM found that the most beneficial aspect of their partnership with Designity to be their Creative Director, Collins.
Since Collins was instrumental in building their brand, he has knowledge and familiarity with HCIM’s brand, making it much more convenient to create new assets as needed without needing much direction at all.
Not having to manage a creative team has also been extremely beneficial, giving HCIM’s leadership more time to devote to software development and other growth opportunities.
HCIM continues to happily work with Designity, requesting projects as needed and relying on Collins and their creative team to deliver reliable, high-quality, and on-brand materials to support their ongoing success.
Who is HCIM?
HCIM (HealthCare Information Management, Inc.) is a healthcare brand that aims to turn complexity into simplicity.
They offer consulting services and tech solutions to manage healthcare data, most notably, their flagship software, SYMKEY. These products and services are designed to reduce administrative costs and streamline the operations of healthcare payers and managed care organizations.
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