cheaper than hiring traditional agencies
more efficient than freelance NFT designers
increase in NFT sales & conversion

Types of Brand Guidelines Service

Choosing the Brand Guidelines Service for Your Company

Other Logo & Branding Design Services

Choosing the Logo & Branding Design Service for Your Company

Shape your brand's unique voice with Designity Copy Guidelines service. From defining the Mission & Vision to selecting the ideal Fonts and Colors, every element is crafted to resonate with your Target Audience. Engage in a 60-min Strategy Session to align Brand Attributes and create your Brand Promise. Dive deep into a Semiotic Study to understand what drives your audience. Receive guidance on Logo Mark Creation, Logo Animation, Imagery & Photography, Icons, Illustrations, UI Elements, Shapes & Patterns, and more. Culminate with comprehensive Brand Book & Guidelines Creation, including Copy & Written Content Guidelines. Let's connect your brand with authenticity and consistency.

Copy Guidelines Services

Discover the core of your business with a comprehensive Branding Research & Strategy service at Designity. Through a 60-min Strategy Session with a Creative Director, we identify your unique Brand Attributes, Mission & Vision, and define the Brand Promise tailored to your Target Audience. Semiotic Study and careful selection of Brand Tone and Voice, Logo Mark Creation, Logo Animation, Fonts, Colors, Imagery & Photography, Icons, Illustrations, UI Elements, Shapes & Patterns are all meticulously crafted to resonate with your brand. Comprehensive Brand Book & Guidelines Creation, along with Copy & Written Content Guidelines, ensure a unified and powerful brand identity that sets you apart from competitors.

Branding Research & Strategy Services

Create a striking visual presence with Custom Fonts for your branding or your website. Utilize unique typefaces to set your site apart from the crowd, ensuring visual consistency across all platforms without relying on generic or standard fonts. With advancements in web browsers and CSS, incorporate lively, non-standard fonts effortlessly into your HTML and CSS code. This system at Designity allows for easy updates, maintenance, and flexibility, providing an alternative to traditional images for custom typography. You can get more control, accessibility, and usability without compromising SEO or design quality.

Custom Fonts, Illustrations, & Icons Services

Embrace the authentic identity of your business with a Single Logo Design service that speaks to your brand. The process begins with a 60-min Strategy Session with your dedicated Creative Director at Designity to understand your Mission & Vision, Target Audience, and Brand Attributes. There is much more to branding than a single logo design that can be explored such as semiotic Study to ensure symbolic coherence and define your Brand Tone and Voice. Create a striking Logo Mark and experience Logo Animation. Select the perfect Fonts and Colors, and elevate your identity through Imagery & Photography. Icons, Illustrations, UI Elements, Shapes & Patterns; everything aligned in a comprehensive Brand Book & Guidelines Creation, including Copy & Written Content Guidelines.

Single Logo Design Services

Logo & Branding Design is a crucial aspect of a business that goes beyond just creating an attractive symbol. Through Designity's collaborative approach, a Single Logo Design can be achieved that becomes a one-of-a-kind emblem representing your mission and values. Along with Custom Fonts, Illustrations, and Icons, a comprehensive branding strategy involves Branding Research & Strategy to resonate with the target audience. Moreover, Brand Guidelines and Copy Guidelines ensure a unified vision and a cohesive presentation of the brand to the public, reflecting professionalism, consistency, and a connection with the customers. This process is not just about aesthetics but building a lasting impression that conveys the right message and sets your brand apart.

Logo & Branding Design Services

About Brand Guidelines

Designity simplifies the Logo & Branding Design process from creating and managing design requests for your team, providing a US-Based dedicated creative team, and a dedicated Creative Director who understands the nuances of your brand. This is all accomplished within a tech platform specifically constructed for collaborative creativity.
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Top Creatives for Brand Guidelines

Consistent Creativity and Quality for Your Brand Guidelines Projects


Vanessa C.

Creative Director
10+ Years
Industry Knowledge: Food & Beverage, Sports & Entertainment, Technology, Wellness / Fitness & more
Areas of Expertise: Graphic Design, Digital Advertising, Website Design

Collins B.

Creative Director
15+ years
Industry Knowledge: Non-Profit, Technology, Education, Government, Hospitality & more
Areas of Expertise: Website Design, Graphic Design, Digital Advertising

Brian P.

Creative Director
10+ Years
Industry Knowledge: Education, Fashion, Food & Beverage, Gaming, Non-Profit & more
Areas of Expertise: Video Production, Graphic Design & Illustration, Website Design

Pooyan A.

Creative Director
12+ Years
Industry Knowledge: Technology Services, eCommerce, Cybersecurity, Financial Services, Food, Health Services & more
Areas of Expertise: UX/UI, Branding & Logo Design, Website Design, Video Production, and Illustrations

Sitara D.

Creative Director
16+ Years
Industry Knowledge: Education, Fashion, Food & Beverage, Gaming, Government, Health Care & Medical, Hospitality, Manufacturing, News Agency, Non-Profit, Real Estate, Sports & Entertainment, Technology, Transportation, Wellness & Fitnes
Areas of Expertise: Graphic Design, Website Design, Mobile App Design

Design System For Your Brand Guidelines

Creative Collaboration Inside a Fully Managed Design Process

Creative Director

Your Creative Director is your single point of contact, managing Creatives around-the-clock for quality Logo & Branding Design service.
Your Creative Director is your single point of contact, managing Creatives around-the-clock and ensuring consistent quality.

Top 3% of Creatives

No more time zone frustrations or language barriers thanks to a vetted, US-based creative team specializing in Logo & Branding Design.
No more time zone frustrations or language barrier thanks to a vetted US-Based creative services team.

Five-Star Quality

Designated Creative Directors control each aspect of the Logo & Branding Design process to ensure the deliverables are polished.
Each creative is vetted into our US-based network, specializing in a variety of design and marketing domains.

Fast Turnaround

The only tech-enabled creative platform that creates efficiency in Logo & Branding Design process to guarantee your deadlines.
The only tech-enabled platform that guarantees transparent timelines and efficient turnaround times.

One-Stop Shop

Unlimited project requests and revisions for Single Logo Design, Branding Research & Strategy, Brand & Copy Guidelines, and many more.
80+ design and marketing categories with unlimited project requests and revisions.

Flexible Pricing

Cost-effective monthly plans with no long-term commitment and 70% cheaper than hiring traditional Logo & Branding Design agencies.
Cost effective month-to-month plans with no long-term commitment.
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A Better Brand Guidelines Platform

Affordable & High-Quality Design & Marketing Services

Logo graphic for Designity at the head of a table showing how we are different from Freelancers, In-House Design teams, and traditional creative agencies.


Creative Team

Top 3% US creatives

Creative Director

Yes! Quality-assured CD

Avg Monthly Cost

$3,500 for a dynamic team

Up to 4-Week Trial

Yes! No payment needed
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Creative Team

Unvetted offshore freelancers

Creative Director

No! You handle it all

Avg Monthly Cost

Cheaper for a reason

Up to 4-Week Trial

No trials offered!
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Creative Team

Limited-skill creatives

Creative Director

Maybe! If you can afford

Avg Monthly Cost

$7,000 per month

Up to 4-Week Trial

No trials offered!
A red X image, showing that in-house teams cannot operate with the flexibility and consistent quality that Designity offers.


Creative Team

Typically offshore outsourcing

Creative Director

Yes! Costly though

Avg Monthly Cost


Up to 4-Week Trial

No trials offered!
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Let's Chat About Your Brand Guidelines Goals.

Book a demonstration call to see:

  • How Designity’s tech-enabled platform accelerates Brand Guidelines projects at scale.
  • The differences between Designity’s model, in-house team hires, freelance marketplaces, and traditional design agencies.
  • If having a Creative Director as a single point of contact could decrease your admin load and provide higher quality.

Brand Guidelines Tutorials

Fresh From the Designity Blog

Brand Guidelines Best Practices and Tips

Your Creative Director is your single point of contact, managing Creatives around-the-clock and ensuring consistent quality.

No more time zone frustrations or language barrier thanks to a vetted US-Based creative services team.

Each creative is vetted into our US-based network, specializing in a variety of design and marketing domains.
A happy emoji, happy because Designity is the fun alternative to Superside.


Why should I choose Designity to create my brand guidelines?

Because Designity's platform specializes in providing comprehensive brand guideline services tailored to individuals and businesses seeking a consistent and cohesive visual identity. The approach centers around creating guidelines that not only have an appealing visual aspect but also serve as a roadmap for maintaining a unified brand image and enhancing recognition. With experienced design strategists and brand specialists, Designity's platform prioritizes both quality and speed, employing continuous quality control measures to ensure clients receive comprehensive brand guidelines promptly. Managing the intricacies of brand guidelines can be daunting, which is why Designity's platform simplifies the process by assigning clients a Creative Director well-versed in brand development. Access is provided to the top 3% of US-based experts in branding and design, ensuring that brand guidelines encompassing fonts, colors, and other crucial elements not only stand out but also serve as a foundation for consistent branding. Additionally, the pricing structure is transparent and straightforward, with no hidden fees and flat-rate monthly plans, making it a cost-effective and predictable investment in a brand's consistency and success. Say goodbye to the complexities of creating and maintaining brand guidelines; Designity's platform offers a hassle-free solution, delivering professionally crafted guidelines that empower any brand, all for a simple, monthly price.

What type of brand guideline services are available on Designity's platform?

Designity's platform offers comprehensive brand guideline services, encompassing fonts, colors, and various essential elements to ensure a consistent and impactful visual identity for your brand. Our experts meticulously craft guidelines that not only look appealing but also serve as a roadmap for maintaining a unified brand image and enhancing recognition. With experienced design strategists and brand specialists, we prioritize both quality and speed, providing you with comprehensive brand guidelines promptly. 

For additional logo and branding needs, explore the other offerings under Logo & Branding Design, which include:

  • Logo design: Get a dazzling logo that leaves a lasting impression.
  • Custom fonts, illustrations, and icons: Enhance your brand visuals with fabulous typography and illustrations.
  • Branding Research & Strategy: Let us work our magic to create an irresistible brand identity.
  • Copy Guidelines: Craft captivating messaging that strikes all the right chords with your audience.
How much do branding experts charge for brand guideline services?

The cost of brand guideline services can vary depending on factors such as the complexity of the guidelines and the expertise of the designers. Specialized branding agencies may charge fees ranging from thousands to tens of thousands of dollars for comprehensive brand guideline packages that encompass fonts, colors, and other essential elements. These packages often include in-depth research and strategy development to ensure a cohesive brand identity.

Freelance designers or smaller agencies may offer more budget-friendly options, with prices starting at several hundred dollars for simpler brand guideline projects.

Designity offers a balanced pricing model for brand guideline services. Our flat-rate monthly pricing plans (including quarterly and annual options) provide flexibility. Starting at $3,150 per month (annual pricing), you'll have access to a Creative Director and an Emerging Creative, ensuring professionally crafted brand guidelines that encompass fonts, colors, and more. For those seeking more advanced options, our Premium Plan, priced at $7,650 per month (annual pricing), includes an Emerging Creative, a Senior Creative, a Pro Creative, and your dedicated Creative Director, offering a comprehensive and tailored approach to brand guidelines to empower your brand's consistency and success.

How long does it take to complete research and develop a branding strategy?

The timeline for a Brand Guidelines design project can vary based on the complexity of your brand and the specific design elements involved. The Designity platform's experienced designers work efficiently to create comprehensive and cohesive brand guidelines that perfectly align with your brand's identity. Generally, Brand Guidelines design projects can be completed within a few weeks to a couple of months. The exact duration will be discussed and established during the initial kick-off meeting with your designated Creative Director, ensuring that your project is completed within your desired timeframe.

What is the process for creating brand guidelines, including fonts and colors?

Designity's platform offers a comprehensive approach to brand guidelines projects. Here's the process:

  • 60-min. Strategy Session: An initial meeting to understand your branding goals and project planning.
  • Defining Brand Attributes: Identifying the essential qualities and characteristics of your brand.
  • Establishing Brand Promise: Determining what customers can expect from your brand.
  • Outlining Mission & Vision: Defining your brand's purpose and long-term objectives.
  • Identifying Target Audience: Understanding and profiling your main consumer groups.
  • Semiotic Study: Analyzing industry standards, including color usage, patterns, and more.
  • Determining Brand Tone and Voice: Setting the style and tone for your brand's communication.
  • Crafting Brand Tagline: Creating a memorable slogan or catchphrase for your brand.
  • Fonts Selection / Creation: Choosing or customizing typefaces that align with your brand.
  • Colors Selection: Selecting a cohesive and appealing color palette for your brand.

Designity's platform simplifies the brand guidelines creation process, offering you a designated Creative Director who leads a team of top 3% US-based experts. This approach eliminates the need for managing freelancers, hiring an in-house team, or navigating the complexities of a creative agency. With Designity, you can achieve stress-free, efficient, and clear pricing while obtaining professionally crafted brand guidelines that enhance your brand's consistency and success.

Is Designity a good source for Brand Guidelines design services?

Crafting a cohesive brand identity should be smooth, not stressful. The complexities of freelancers, in-house teams, or convoluted agency processes shouldn't hold you back. Look to Designity for exceptional brand guidelines design services. With a designated Creative Director overseeing the finest 3% of US-based designers, our platform ensures streamlined management and clear communication. Enjoy a stress-free experience, well-defined guidelines, and transparent pricing with Designity.

What are the key principles for effective brand guidelines?
  1. Clarity: Ensure that guidelines are clear and easy to follow, enabling consistent brand representation.
  2. Coherence: Maintain a coherent visual identity by specifying fonts, colors, and design elements that align with the brand.
  3. Consistency: Establish rules for consistent application of brand elements across all communications and platforms.
  4. Flexibility: Allow for adaptability while maintaining core brand identity to accommodate different mediums and contexts.
  5. Accessibility: Make guidelines accessible to all relevant stakeholders for unified brand implementation.

These principles guide the development of comprehensive brand guidelines, fostering a consistent and impactful brand identity across various channels and touchpoints.

What are Brand Guidelines design services?

Brand guidelines design services establish a comprehensive set of rules and standards for consistent brand representation. Covering aspects like logo usage, color palettes, typography, and imagery guidelines, we provide a clear framework for maintaining visual consistency across various touchpoints. These guidelines empower your team to present your brand consistently, enhancing recognition and building a strong brand identity.

What are the best tools for designing effective brand guidelines?

When compiling comprehensive brand guidelines, Adobe InDesign is a versatile tool that enables you to create polished and organized documents. It's especially useful for combining various elements of your brand guidelines, such as typography, color palettes, logo usage guidelines, and more. Collaborative platforms like Google Slides offer an effective way to present your brand guidelines to stakeholders, ensuring everyone is on the same page. To manage the execution of your brand guidelines efficiently, project management tools like Asana or Monday.com can assist in assigning tasks, tracking progress, and maintaining consistency across your branding efforts.

How does establishing clear brand guidelines impact the effectiveness of a business' marketing efforts?

Branding holds a critical role in a business's marketing endeavors, especially when considering brand guidelines that encompass fonts, colors, and various design elements. Your brand serves as the cornerstone for your marketing strategy, shaping how you engage with your audience.

When your branding is in harmony with your audience's preferences, it streamlines the path to successful marketing outcomes and attracts your ideal customer base. In the context of brand guidelines, these guidelines ensure that your brand's visual identity consistently resonates. They serve as the blueprint for maintaining a unified and visually appealing brand image.

Effective brand guidelines, encompassing fonts, colors, and more, when aligned with your brand, reinforce recognition, foster trust, and nurture enduring customer loyalty. These guidelines distinguish your business from competitors and establish a cohesive and captivating image that resonates with consumers. In essence, branding, especially when guided by comprehensive brand guidelines, is a linchpin in effective marketing, enabling you to establish a compelling presence and build meaningful connections with your target audience.

What is the main purpose of Brand Guidelines design?

The main purpose of Brand Guidelines is to ensure consistent representation of the brand across various touchpoints. By providing clear instructions on design elements, color palettes, typography, and more, brand guidelines establish a visual and tonal harmony in all brand-related materials. The purpose is to maintain brand integrity and recognition, making it easier for the audience to identify and connect with the brand. Through adherence to these guidelines, the brand seeks to cultivate a sense of familiarity, trust, and professionalism in the minds of its consumers.

How can I find an affordable designer to create my brand guidelines?

To uncover an affordable Brand Guidelines designer, consider exploring online platforms such as Upwork, Fiverr, and Behance. These platforms host a wide range of designers with varying levels of expertise and pricing structures. Reviewing their portfolios can help you identify professionals whose style aligns with your brand's visual direction and budget. Local design schools and colleges may also offer cost-effective options through their students or recent graduates. However, managing the quality of work and project coordination becomes your responsibility. Alternatively, Designity's platform provides a streamlined approach, connecting you with skilled US-based Creatives under the guidance of a dedicated Creative Director, ensuring a cohesive and impactful brand guidelines design.

How do I find a local designer to create my brand guidelines?

When searching for a local Brand Guidelines designer, consider leveraging your local business connections and conducting online searches. Look into local freelancers or creative agencies that offer expertise in crafting brand guidelines. As you evaluate your options, take the time to compare them to Designity's platform, that can instantly connect you to US-based brand guidelines designers from wherever you call home. The efficiency, quality, and comprehensive approach of Designity's team could stand out as an exceptional choice.

What is the future of brand guidelines creation services?

The future of Brand Guidelines design services is undergoing a paradigm shift driven by technology and consumer insights. AI-powered solutions and immersive experiences are transforming how brand guidelines are developed and experienced. The emphasis on personalization and authenticity is compelling brands to establish profound connections with their audience. Sustainability and social responsibility are central themes shaping visual communication. As the field evolves, anticipate a convergence of innovation, inclusivity, and data-driven strategies that will redefine the landscape of brand guidelines.

How is AI impacting or changing how we create brand guidelines?

AI's influence on Brand Guidelines design is akin to having a creative accomplice with technological prowess. Beyond generating static guidelines, AI adds a dynamic edge by swiftly adapting guidelines to evolving trends. It's like having a branding detective that analyzes customer behavior and industry shifts to keep your brand relevant. But rest assured, AI is not here to eclipse the human creative spark; instead, it creates space for designers to engage in more imaginative pursuits and elevate the brand experience.

What services do designers offer for brand guideline services?

Experts in brand guidelines design provide a comprehensive suite of services aimed at creating a unified and visually appealing brand identity. Their expertise encompasses the development of a brand's visual identity, which includes crafting key elements like logos, color palettes, typography choices, and design styles. These elements collectively define the brand's aesthetic and visual personality.

Crucially, brand guidelines designers establish a set of rules and guidelines that ensure the consistent application of these brand elements across all marketing materials and platforms. This consistency is vital for reinforcing the brand's identity and building recognition among its audience.

In addition to visual aspects, experts in this field help define the brand's persona by specifying its personality, voice, and tone. These guidelines serve as a compass for messaging and communication, ensuring that all brand communications are aligned with the intended brand identity.

Furthermore, brand guidelines designers provide detailed instructions on logo usage, specifying how and where the logo should be displayed and in what contexts. This meticulous approach helps maintain the integrity of the brand's visual representation.

Ultimately, the services offered by experts in brand guidelines design empower businesses to create a compelling and consistent brand identity that resonates with their audience and sets them apart in the market.