cheaper than hiring traditional agencies
more efficient than freelance NFT designers
increase in NFT sales & conversion

Types of Branding Research & Strategy Service

Choosing the Branding Research & Strategy Service for Your Company

Other Logo & Branding Design Services

Choosing the Logo & Branding Design Service for Your Company

Shape your brand's unique voice with Designity Copy Guidelines service. From defining the Mission & Vision to selecting the ideal Fonts and Colors, every element is crafted to resonate with your Target Audience. Engage in a 60-min Strategy Session to align Brand Attributes and create your Brand Promise. Dive deep into a Semiotic Study to understand what drives your audience. Receive guidance on Logo Mark Creation, Logo Animation, Imagery & Photography, Icons, Illustrations, UI Elements, Shapes & Patterns, and more. Culminate with comprehensive Brand Book & Guidelines Creation, including Copy & Written Content Guidelines. Let's connect your brand with authenticity and consistency.

Copy Guidelines Services

Experience a comprehensive Brand Guideline service tailored to unify your brand’s image. Engage in a 60-min Strategy Session to define your Mission & Vision and establish your Target Audience. Delve into a Semiotic Study to uncover Brand Attributes, aligning them with a Brand Promise that resonates. Our offering includes Logo Mark Creation, Logo Animation, and unique Fonts & Colors Selection. We also provide custom Icons, Illustrations, UI Elements, and Shapes & Patterns to fit your brand’s tone and voice. Receive a full Brand Book & Guidelines Creation, along with Copy & Written Content Guidelines to maintain consistency across all visual and textual expressions. Transform your brand today.

Brand Guidelines Services

Create a striking visual presence with Custom Fonts for your branding or your website. Utilize unique typefaces to set your site apart from the crowd, ensuring visual consistency across all platforms without relying on generic or standard fonts. With advancements in web browsers and CSS, incorporate lively, non-standard fonts effortlessly into your HTML and CSS code. This system at Designity allows for easy updates, maintenance, and flexibility, providing an alternative to traditional images for custom typography. You can get more control, accessibility, and usability without compromising SEO or design quality.

Custom Fonts, Illustrations, & Icons Services

Embrace the authentic identity of your business with a Single Logo Design service that speaks to your brand. The process begins with a 60-min Strategy Session with your dedicated Creative Director at Designity to understand your Mission & Vision, Target Audience, and Brand Attributes. There is much more to branding than a single logo design that can be explored such as semiotic Study to ensure symbolic coherence and define your Brand Tone and Voice. Create a striking Logo Mark and experience Logo Animation. Select the perfect Fonts and Colors, and elevate your identity through Imagery & Photography. Icons, Illustrations, UI Elements, Shapes & Patterns; everything aligned in a comprehensive Brand Book & Guidelines Creation, including Copy & Written Content Guidelines.

Single Logo Design Services

Logo & Branding Design is a crucial aspect of a business that goes beyond just creating an attractive symbol. Through Designity's collaborative approach, a Single Logo Design can be achieved that becomes a one-of-a-kind emblem representing your mission and values. Along with Custom Fonts, Illustrations, and Icons, a comprehensive branding strategy involves Branding Research & Strategy to resonate with the target audience. Moreover, Brand Guidelines and Copy Guidelines ensure a unified vision and a cohesive presentation of the brand to the public, reflecting professionalism, consistency, and a connection with the customers. This process is not just about aesthetics but building a lasting impression that conveys the right message and sets your brand apart.

Logo & Branding Design Services

About Branding Research & Strategy

Designity simplifies the Logo & Branding Design process from creating and managing design requests for your team, providing a US-Based dedicated creative team, and a dedicated Creative Director who understands the nuances of your brand. This is all accomplished within a tech platform specifically constructed for collaborative creativity.
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Top Creatives for Branding Research & Strategy

Consistent Creativity and Quality for Your Branding Research & Strategy Projects


Vanessa C.

Creative Director
10+ Years
Industry Knowledge: Food & Beverage, Sports & Entertainment, Technology, Wellness / Fitness & more
Areas of Expertise: Graphic Design, Digital Advertising, Website Design

Collins B.

Creative Director
15+ years
Industry Knowledge: Non-Profit, Technology, Education, Government, Hospitality & more
Areas of Expertise: Website Design, Graphic Design, Digital Advertising

Brian P.

Creative Director
10+ Years
Industry Knowledge: Education, Fashion, Food & Beverage, Gaming, Non-Profit & more
Areas of Expertise: Video Production, Graphic Design & Illustration, Website Design

Pooyan A.

Creative Director
12+ Years
Industry Knowledge: Technology Services, eCommerce, Cybersecurity, Financial Services, Food, Health Services & more
Areas of Expertise: UX/UI, Branding & Logo Design, Website Design, Video Production, and Illustrations

Sitara D.

Creative Director
16+ Years
Industry Knowledge: Education, Fashion, Food & Beverage, Gaming, Government, Health Care & Medical, Hospitality, Manufacturing, News Agency, Non-Profit, Real Estate, Sports & Entertainment, Technology, Transportation, Wellness & Fitnes
Areas of Expertise: Graphic Design, Website Design, Mobile App Design

Design System For Your Branding Research & Strategy

Creative Collaboration Inside a Fully Managed Design Process

Creative Director

Your Creative Director is your single point of contact, managing Creatives around-the-clock for quality Logo & Branding Design service.
Your Creative Director is your single point of contact, managing Creatives around-the-clock and ensuring consistent quality.

Top 3% of Creatives

No more time zone frustrations or language barriers thanks to a vetted, US-based creative team specializing in Logo & Branding Design.
No more time zone frustrations or language barrier thanks to a vetted US-Based creative services team.

Five-Star Quality

Designated Creative Directors control each aspect of the Logo & Branding Design process to ensure the deliverables are polished.
Each creative is vetted into our US-based network, specializing in a variety of design and marketing domains.

Fast Turnaround

The only tech-enabled creative platform that creates efficiency in Logo & Branding Design process to guarantee your deadlines.
The only tech-enabled platform that guarantees transparent timelines and efficient turnaround times.

One-Stop Shop

Unlimited project requests and revisions for Single Logo Design, Branding Research & Strategy, Brand & Copy Guidelines, and many more.
80+ design and marketing categories with unlimited project requests and revisions.

Flexible Pricing

Cost-effective monthly plans with no long-term commitment and 70% cheaper than hiring traditional Logo & Branding Design agencies.
Cost effective month-to-month plans with no long-term commitment.
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A Better Branding Research & Strategy Platform

Affordable & High-Quality Design & Marketing Services

Logo graphic for Designity at the head of a table showing how we are different from Freelancers, In-House Design teams, and traditional creative agencies.


Creative Team

Top 3% US creatives

Creative Director

Yes! Quality-assured CD

Avg Monthly Cost

$3,500 for a dynamic team

Up to 4-Week Trial

Yes! No payment needed
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Creative Team

Unvetted offshore freelancers

Creative Director

No! You handle it all

Avg Monthly Cost

Cheaper for a reason

Up to 4-Week Trial

No trials offered!
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Creative Team

Limited-skill creatives

Creative Director

Maybe! If you can afford

Avg Monthly Cost

$7,000 per month

Up to 4-Week Trial

No trials offered!
A red X image, showing that in-house teams cannot operate with the flexibility and consistent quality that Designity offers.


Creative Team

Typically offshore outsourcing

Creative Director

Yes! Costly though

Avg Monthly Cost


Up to 4-Week Trial

No trials offered!
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Let's Chat About Your Branding Research & Strategy Goals.

Book a demonstration call to see:

  • How Designity’s tech-enabled platform accelerates Branding Research & Strategy projects at scale.
  • The differences between Designity’s model, in-house team hires, freelance marketplaces, and traditional design agencies.
  • If having a Creative Director as a single point of contact could decrease your admin load and provide higher quality.

Branding Research & Strategy Tutorials

Fresh From the Designity Blog

Branding Research & Strategy Best Practices and Tips

Your Creative Director is your single point of contact, managing Creatives around-the-clock and ensuring consistent quality.

No more time zone frustrations or language barrier thanks to a vetted US-Based creative services team.

Each creative is vetted into our US-based network, specializing in a variety of design and marketing domains.
A happy emoji, happy because Designity is the fun alternative to Superside.


Why should I choose Designity for branding research and strategy services? 

Designity specializes in offering comprehensive branding research and strategy services tailored to individuals and businesses seeking a strong and impactful brand identity. When you need expert guidance to shape your brand's personality and direction, Designity is the right choice. Our approach revolves around in-depth research and strategic insights that not only enhance your brand's visual elements but also its overall recognition and success. With experienced brand strategists at the helm, we prioritize both quality and speed, implementing constant quality control measures to ensure you receive strategic recommendations and research findings promptly. Managing the complexities of branding research and strategy can be challenging, which is why Designity simplifies the process by providing you with a dedicated Creative Director well-versed in brand development. We grant you access to the top 3% of US-based branding experts, ensuring that your brand's research and strategy stand out and lead to informed decisions. Moreover, our pricing is transparent and straightforward, with no hidden fees and flat-rate monthly plans, making it a cost-effective and predictable investment in your brand's success. Say goodbye to the complexities of handling brand research and strategy in-house; Designity offers a hassle-free solution, delivering professionally crafted insights and strategic direction that truly elevate your brand, all for a simple, monthly price.

What type of branding research and strategy services are available on Designity's platform?

Designity's platform offers a comprehensive suite of branding research and strategy services tailored to your specific needs. Whether you're seeking in-depth market analysis, audience research, or a comprehensive branding strategy, our experienced experts have you covered. We work closely with you to define your brand's personality, target audience, and unique value proposition, ensuring your brand stands out in a competitive landscape. 

For additional logo and branding needs, explore the other offerings under Logo & Branding Design, which include:

  • Logo design: Get a dazzling logo that leaves a lasting impression.
  • Custom fonts, illustrations, and icons: Enhance your brand visuals with fabulous typography and illustrations.
  • Brand Guidelines: Get comprehensive guidelines to keep your brand perfectly in tune.
  • Copy Guidelines: Craft captivating messaging that strikes all the right chords with your audience.
How much do branding experts charge for branding research and strategy services?

The cost of branding research and strategy services can vary widely depending on factors such as the complexity of the project and the expertise of the professionals involved. Specialized branding agencies may charge fees ranging from thousands to even millions of dollars for extensive brand research and strategy work, including in-depth market analysis, audience research, and comprehensive branding strategies.

Freelance designers or smaller agencies may offer more budget-friendly options, with prices starting at several hundred dollars for more straightforward projects.

Designity offers a balanced pricing model for branding research and strategy services. Our flat-rate monthly pricing plans (including quarterly and annual options) provide flexibility. Starting at $3,150 per month (annual pricing), you'll have access to a Creative Director and an Emerging Creative, ensuring a strategic and professional approach to your branding needs. For those seeking more advanced options, our Premium Plan, priced at $7,650 per month (annual pricing), includes an Emerging Creative, a Senior Creative, a Pro Creative, and your dedicated Creative Director, offering a comprehensive and tailored approach to branding research and strategy.

What is the usual timeframe for completing a branding research and strategy project?

The duration of a branding research & strategy project can vary depending on the scope and complexity of your project, as well as the depth of research and strategy development required. The Designity platform's expert strategists work diligently to ensure your branding research and strategy are thorough and effective. Typically, these projects can take anywhere from a few weeks to a couple of months to complete. The specific timeline and milestones will be discussed and agreed upon during the initial kick-off meeting with your designated Creative Director, ensuring that your project is delivered within your desired timeframe.

What is the process for conducting branding research and developing a strategy on Designity's platform?

Designity's platform offers a comprehensive approach to branding research and strategy projects. Here's the process:

  • 60-min. Strategy Session: An initial meeting to understand your branding goals and project planning.
  • Defining Brand Attributes: Identifying the essential qualities and characteristics of your brand.
  • Establishing Brand Promise: Determining what customers can expect from your brand.
  • Outlining Mission & Vision: Defining your brand's purpose and long-term objectives.
  • Identifying Target Audience: Understanding and profiling your main consumer groups.
  • Semiotic Study: Analyzing industry standards, including color usage, patterns, and more.
  • Determining Brand Tone and Voice: Setting the style and tone for your brand's communication.
  • Crafting Brand Tagline: Creating a memorable slogan or catchphrase for your brand.

Designity's platform simplifies the branding research and strategy process, offering you a designated Creative Director who leads a team of top 3% US-based branding and strategy experts. This approach eliminates the need for managing freelancers, hiring an in-house team, or navigating the complexities of a creative agency. With Designity, you can achieve stress-free, efficient, and clear pricing while obtaining a comprehensive branding strategy that strengthens your brand identity.

What are the key principles for effective branding research and strategy?
  1. Insightful Understanding: Gain deep insights into your target audience, industry, and market trends to inform your brand strategy.
  2. Differentiation: Identify what sets your brand apart from competitors and emphasize these unique qualities.
  3. Consistency: Maintain a cohesive brand identity across all touchpoints, from visuals to messaging.
  4. Authenticity: Stay true to your brand's core values and deliver an authentic experience to your audience.
  5. Flexibility: Adapt your brand strategy as market conditions evolve to remain relevant.

These principles serve as the foundation for developing a robust branding research and strategy plan that elevates your brand's identity and resonance with your audience.

What are the best tools for effective branding research and strategy?

For effective branding research and strategy, an array of tools can provide valuable insights. Google Analytics and social media analytics help you understand your audience's behaviors and preferences, aiding in the development of a tailored strategy. Additionally, tools like SEMrush offer competitive analysis, helping you uncover trends in your industry and pinpoint opportunities. To ensure smooth collaboration among your team members, platforms like Google Docs and Trello are invaluable. They facilitate seamless communication, idea-sharing, and project planning, ensuring your branding strategy aligns with your business goals.

How does branding research and strategy impact the effectiveness of a business’s marketing efforts?

Branding holds a pivotal role in a business's marketing endeavors, especially when considering branding research and strategy. Your brand acts as the guiding force for your marketing initiatives, shaping how you engage with your audience.

When your branding is attuned to your audience's needs and aspirations, it expedites the path to successful marketing outcomes and attracts your ideal customers. In the realm of branding research and strategy, these practices serve as the foundation for crafting a resonant brand identity. They become the roadmap for how you communicate and connect with your audience.

Effective branding research and strategy, when aligned with your brand, enhance recognition, foster trust, and foster enduring customer relationships. These practices differentiate your business from competitors and establish a consistent and compelling image that resonates with consumers. In essence, branding, especially through robust branding research and strategy, plays an instrumental role in effective marketing, enabling you to build a compelling presence and create meaningful bonds with your target audience.

How can I find an affordable brand researcher and strategist?

To find an affordable Branding Research & Strategist, explore online platforms like Upwork, Fiverr, and Behance. These platforms offer access to a wide range of experts with varying expertise and pricing structures. Carefully reviewing their profiles and past work can help you identify professionals whose approach resonates with your brand and budget. Local academic institutions, particularly those offering marketing or business-related programs, might also have students or graduates willing to provide cost-effective solutions. However, managing the quality of work and project coordination could be challenging. Alternatively, Designity's platform offers a solution by connecting you with skilled US-based Creatives under the guidance of a dedicated Creative Director, ensuring a comprehensive and effective branding strategy.

How do I find a local brand researcher & strategist?

Start by engaging your local business community and conducting online research. Explore the availability of local freelancers and creative agencies specializing in branding strategies. As you assess these options, take a moment to compare them to Designity's platform, which instantly connects you to branding experts from all over the country. You may discover that Designity's team offers a unique blend of efficiency, quality, and strategic prowess that sets them apart.

What is the future of branding research & strategy?

The future of Branding Research & Strategy is shaped by the fusion of technology and a deeper understanding of consumer psychology. Innovations like AI-driven insights and virtual reality experiences are redefining how brands strategize and connect with audiences. Personalization and authenticity are driving brands to create resonant connections. Sustainability and social responsibility are pivotal, influencing brands' visual narratives. As the landscape evolves, anticipate a synergy of innovation, inclusivity, and data-driven strategies that will redefine the landscape of branding research and strategy.

How is AI impacting or changing branding research & strategy?

AI is reshaping Branding Research & Strategy, infusing innovation into the creative process. This tech-savvy ally isn't limited to mimicking existing strategies; it's a strategic partner that offers fresh insights. AI delves into customer behavior and industry trends, equipping designers with invaluable knowledge. Importantly, AI isn't set to replace the human touch but rather amplify it. By handling data-intensive tasks, AI liberates designers to focus on crafting innovative strategies that resonate with audiences.

What services do brand researchers and strategists offer?

Professionals specializing in branding research and strategy provide a range of valuable services to help businesses build a strong and effective brand. Their expertise begins with comprehensive market research, delving deep into market trends, customer behavior, and competitor positioning. They then analyze the existing brand identity, assessing its alignment with business objectives and meeting the expectations of the target audience.

Brand strategists craft a holistic brand strategy that defines the brand's core values, mission, vision, and positioning in the market. This strategy is informed by in-depth audience profiling, creating detailed personas that allow for tailored branding efforts. Competitive analysis plays a crucial role in identifying opportunities to stand out in a crowded marketplace.

These professionals also contribute to the visual identity by creating elements like logos, color schemes, and design guidelines that convey the brand's personality. They develop brand messaging, including defining the brand's voice and tone, ensuring that it resonates effectively with the target audience.

To maintain consistency and coherence, branding experts compile comprehensive brand guidelines that provide a clear roadmap for consistent branding across all channels and materials. They also offer support in implementing the brand strategy across various marketing channels and touchpoints, ensuring that the brand's identity remains intact.

Through ongoing monitoring and adaptation, these specialists help businesses stay aligned with their objectives and evolving market conditions, enabling them to establish a strong and enduring brand presence that resonates with their audience and drives success.