Logo & Branding Design for Flooret



Flooret needed some official branding for their new laminate flooring product in their catalogue with a goal to highlight its top value propositions of being 100% waterproof & great for beach houses. We designed a unique logo for the brand and color palette to match the product and differentiate it from its sister products.

Creative Director

Logo & Branding Design for Flooret
Matthew W.
New York
10+ Years
Graphic Design & Illustration, Content & Copywriting, Video Production


Scope of Work
Moodboarding, Logo & Logomark Exploration, Color Exploration, Logo & Logomark Finalization, Color Implementation & Brand Book
Involved Creatives

Edgar W. | New York, NY | Visual Design

Fei Z. | Boston, MA | UX/UI, Product & Graphic Design

Plan type
Premium Plan
Project Duration
3 Weeks