Blog > Package Design > The Benefits of Working with a Professional Packaging Designer

What a Pro Package Designer Can Do for Your Brand

February 27, 2023
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5
min read

If you’ve got a product to put on the shelves, then you’ve probably spent more than a few minutes wondering how you could make your product as appealing and interesting as possible to your consumers.

And that's something you absolutely should think about!

First impressions are everything and your package design is the first tangible impression of your brand that a consumer gets to see. Do you want love at first sight and a sale? Or do you want your consumer to set your product down and move on?

You want that sale, of course, and the potential loyal customer and positive word of mouth that comes along with it.

For the same reason you wouldn’t hire an amateur surgeon to remove your tonsils or an amateur contractor to rewire your house’s electricity, you wouldn’t want to hire just anybody to create your package design.

Trust us when we say that something as important as your package design is something that you will definitely want to leave to an expert.

What is a package designer and why are they so important?

A package designer is … you guessed it, someone who is an expert at designing and creating packaging for various products.

A package designer is responsible for the design elements, the visual aesthetics, and the functionality of your product’s packaging, ensuring that it’s not only appealing to look at but keeps your product well-protected while also clearly communicating the value of what’s inside.

Package design plays a crucial role in your marketing and branding. As mentioned earlier, a packaged product on a shelf is quite possibly a potential consumer’s very first engagement with your brand and one that should be a positive and memorable experience.

Good package design attracts attention, communicates information, and, if done right, can create a memorable and recognizable brand image.

And that’s once it’s on the shelf!

Before it even gets there, your package designer has to make sure your packaging is keeping your product safe during shipping, handling, and storage, as well as making sure that it meets all regulations for safety and sustainability.

That’s a lot for one person to know and that’s why they’re the professional.

So, if you’ve ever wondered what the benefits are of working with a professional package designer, then today’s your lucky day because we are listing for you now.

Years of experience and expertise.

A man busily designing at a computer. He is surrounded by floating elements of graphic design software.

First and foremost, working with an actual package designer means that you are working with an expert.

That expertise is something you’ll definitely want because it means that your product packaging is going to be the best that it can be, appealing to consumers, and optimized for shipping and storage.

An expert packaging designer knows what makes great package design; the colors, shades, shapes, and aesthetics consumers want to see, and they know just what to do to have your product flying off the shelves as soon as it's stocked.

They’ve also “been there, done that” with most every industry. 

They know what materials to use with which products, what materials and methods will save you money, and which materials and methods you shouldn’t waste your time with.

In short, they know exactly how to get the most bang for your buck with your package design and that makes them an invaluable member of your team.

Guaranteed quality.

We just went over how a professional package designer has years of graphic design, design project, and packaging experience under their belt. Trust us when we say that they know exactly what they’re doing. 

It’s also a safe bet that your professional package designer currently works with or has worked with creative agencies or in-house companies before.

Why am I rehashing these credentials?

Because when you hire an expert, odds are very much in your favor that you’re going to be getting someone who has worked with most industries and understands what it takes to deliver high-quality results.

Brand consistency and recognition.

In addition to design experience, a professional package designer will likely have years of marketing and advertising experience as well. 

They can make sure that your package not only looks awesome on the shelves and is protecting your product, but that the design aligns with your overall brand.

They’ll know how to use your logo, your typography, your messaging, your everything most effectively in your design. 

And if you want to shake things up a bit?

Well, even then, they’ll know how to refresh your package design while staying true to your brand identity.

An expert package design can help to elevate your brand and differentiate you from your competitors, leading to increased sales, more loyal customers, and that big ticket item …

Increased profitability.

Two stacks of money and gold coins float in a yellow field.

You guessed it.

More profit.

Having a professional package designer on your team whose expertise can save you valuable time, lower production costs, and increase sales means more profit for your company.

It’s as simple as that.

Attractive packaging draws in the customers and has a huge impact on influencing purchasing decisions.

When was the last time you bought something you didn’t really need or chose one product over another one just because the package looked “cool?”

If you’re like us, you don't have to think back very far.

And that’s the whole point!

Yes, you will have to pay your package designer well (and you should!), but for all the money they are saving your company by avoiding costly trial and error and through their knowledge of the packaging process, they will more than make up for it. 

Your package designer is your bread and butter!

<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/636952abeac0579dfd5606c1_Current-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Ready to engage your audience on a whole new level?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Stay ahead of the latest design trends and stand out in your market, no matter how saturated it is.<br><br></div></div></div><div class="c-blog_comp-wrapper"><a href="/2022-life-changing-design-trends" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Download Latest Design Trends</strong></a></div></div></div>

Designity pro package designers.

Convinced that you need to hire an expert to design the packaging for your next product launch?

We thought so! And while you’re looking …

We don’t mean to brag, but “design” is right in our name …

Our product packaging design experts and creative directors have years of branding, marketing, and package design experience in every industry from computerized mat cutters to water bottles to dental accessories

No matter what your product is, our design experts can create beautiful custom packaging, get your product to the shelves, and into your consumer’s eager hands.

Who handles your packaging?

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About the author:
Sara Lopez
Sara is a Texas-based copywriter.
Interested in content collaboration? Email at press@designity.com
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