When you think of a company, it’s only natural to think about its logo too.
And guess what? That’s the goal!
A company’s logo is part of its visual representation, its brand identity, and the face that they show the world every day.
And if you have a business, then your logo should be important to you too.
It doesn’t matter if your business is brand new or if you’ve just decided to rebrand entirely, it’s important to make sure that you’re very picky about who gets to design your visual identity.
Why is my logo so important, anyway?
Your logo is one of the most critical components of the visual representation of your brand.
It’s often the first thing that your consumers will see. It’s on your social media sites, and your business cards, it’s your brand’s first impression. Make no mistake, your logo is something you’ll absolutely be judged for if it’s lacking.
A good, memorable logo design can grab your customer’s attention and make all the difference in your sales and the success of your business.
So, who can you trust to ensure that you have a good logo?
Because, unless you have some serious graphic design skills, you’ll need to go to someone to get this done.
So, whether you’re updating your brand or starting from scratch, here are some places where you can find the right logo designer for you.
The freelance marketplace.
What you’re looking for is a good graphic designer and they can easily be found in the wild.
General marketplace websites have plenty of graphic designers looking for work. All you have to do is post your job and sit back and wait for the replies. If you’d like, hire a few different designers.
It might cost you a little extra, but it’ll give you more variety.
There are some pros and cons to this, of course.
Pros: Let’s be honest. Going this route is a pretty easy way to get it done. There are plenty of graphic designers on freelance websites and finding one to take on a job as simple as a single logo creation probably won’t take very long.
You’ll have plenty of applicants in no time.
Cons: The quality on freelance websites can be hit or miss. You might be hiring a pro who can help you customize your logo or you might be hiring a high school student who is using an online logo maker to pump out something generic.
You also might not be entirely sure of who you’re hiring. And, unless they have a portfolio full of relevant projects, you might not even be sure that the designer you hire has the right qualifications.
Again, you’ll have to pay close attention to a freelancer’s reviews on their profile and see how long they’ve been active on the site, or you might end up ghosted with nothing to show for your time or money.
Even if you do end up getting a logo for a minimal price, beware of that age-old saying, “You get what you pay for.” Sometimes, cheaper isn’t always better!
Creative agencies or studios.
If you’d rather be certain that you’re leaving your logo up to the professionals, you might look at hiring a creative agency instead of taking a chance with freelancers.
A creative agency is a bit of a safer option since you know all of the designers there will be vetted and can’t disappear on you.
Here are the pros and cons.
Pros: You’ll be dealing with a professional. Most designers employed at creative agencies have plenty of experience with logo design and it’s much more likely that you’ll be able to find the creative with the right skill set.
Communication will be easier with a creative agency, too. Unlike freelance websites, you can be sure that a creative agency in your country will be employed by people operating in or around the same time zone as you.
And since they’re professionals, it’s more likely you’ll get a timely response if you need something.
If you go to a reputable creative agency, you can also be sure that your logo will be unique and there won’t be twenty more companies with your exact logo or something ridiculously close to it because they used a generic logo template to make it.
Wouldn’t that be embarrassing?
Cons: Creative agencies are much, much more expensive than freelancers. Prices vary, of course, but on average, expect to pay more for an agency to create a professional logo design.
If you’re already working with a creative agency, then this won’t be much of a problem for you, but a single logo may not be enough to get you through the door with a creative agency.
Oftentimes, they’ll expect you to either pay a high retainer or sign a contract with them, which might be more than you’re willing to pay for a logo design. Creative agencies are best if you have a multitude of projects on deck.
Get competitive with it.
This might sound like a strange suggestion, but you need your logo don’t you?
If you don’t mind shelling out some cash or trading some of your products or services in return for the winning logo, then why not host a design challenge?
Don’t laugh. If it worked for Alaska, it can work for you.
And it could work especially well if your company has a strong social media presence.
Just announce a contest on your social media platform of choice, give some basic guidelines (you don’t want a total change of color scheme or a Nike knockoff), and sit back and wait for someone to create a logo for you.
You might be surprised at the amount of creativity and talent hiding within your social media followers.
Pros: This method will not only give you the chance to get a bunch of great logos to choose from, but it will be a fun and exciting way to engage with your target audience and build up some awareness for your brand.
Depending on what your prize is (and there should be a prize, please don’t ask for a free logo!) it also might be a budget-friendly way to get yourself a new logo.
Cons: Anytime you leave something up to the public, you’re … leaving something up to the public.
You could run the risk of very low participation or participation that yields unappealing results.
Or have the whole thing blow up in your face.
If there aren’t any logos worth taking and no contest winner, your followers will know. And a failed social media experiment could end up being a black mark against your brand.
If you’re looking for all of the benefits of a creative agency and the freelance marketplace, but with more perks, then you should check out Designity.
Designity is a fully-remote company staffed by fully-vetted US-based creatives and creative directors. You can choose between three monthly plans, with each plan coming with its own set number of creatives and services.
Pros: When you sign up with Designity, you’ll be matched with a Creative Director who acts as an extension of your own team. That Creative Director will source and manage all creatives for you, switching them out as needed to fulfill as many project requests as you want.
You’ll have weekly calls with your Creative Director too, making sure that all your projects are being completed to your liking.
And if you don’t like committing to something without trying it first, there is a two-week trial period included with every package, so you can decide if our model is right for you.
Cons: Designity is best suited to mid-sized or large companies, so it can be a little pricy if you’re a solopreneur or a very small business with a very small budget.
Most Designity clients realize that they need more creative direction than just a simple logo design. Don’t be surprised if you come to us for that, only to discover that the visual representation of your brand needs some sprucing.
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Your perfect designer is out there.
Now that you have some idea of where to search for a logo designer, go forth and search!
After all, the logo you choose for your company is definitely worth spending a little time and consideration on.
Don’t give up. Your perfect logo designer is out there waiting to make the perfect logo for you.
All you have to do is find them.
What inspired your company’s logo?