Blog > Graphic Design > The 20 Most Popular Graphic Design Services in 2024

The Graphic Design Services Your Brand Needs

May 28, 2024
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25
min read
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There’s nothing that can set your brand apart like your visuals.

With your target audience surrounded by so many other distractions online, first impressions count big time and, if you want your brand to be truly memorable, then you need designs that immediately catch your audience’s eye and instantly communicate what you want to say.

Of course, there’s a secret to achieving all of that. And it’s knowing which elements of your visual identity can best help you stand out in a crowd.

But we’re bad at keeping secrets.

Which is why we’re letting you in on the 20 most popular graphic design services requested from our team. Whether you’re a new brand just getting started or an established one seeking to refresh its look, the services outlined below will help you know where to start to get yourself the visual identity you need!

What are Graphic Design Services?

Simply saying “graphic design services,” might give one the idea that we’re talking about a single field here.

We aren’t! Graphic design services encompass a huge range of jobs and activities; anything that involves the creation of any visual content your brand needs to communicate your messaging, promote your goods and services, and just … look good for your target audience.

So, if you’re on the hunt for a professional graphic designer, it’s good to narrow down just what you’re looking for.

And to help you do that …

The 20 Graphic Design Services Your Brand Needs

A computer monitor surrounded by elements of graphic design, like a pen tool, curve tool, pencil, and ruler.

… here are 20 of our most commonly requested graphic design projects.

Have a look, see what each service entails, and find out exactly the kind of design service you’re looking for!

1. Logo Design

You know what a logo is.

A logo is the visual representation of your brand, the cornerstone of your whole identity. And if you want a memorable and recognizable brand, it’s got to shine.

A strong logo creates a memorable and distinctive image with your followers, so much so that if your brand is well-known enough, your logo is all that’s needed to put your brand in their mind. Creating a good, memorable logo involves thoughtful consideration of elements like color, typography, and symbolism to be meaningful to your brand, resonate with your audience, and help you stand out from your competitors. 

Benefits of Good Logo Design

  • Brand Recognition — A well-designed logo makes your brand easily recognizable and helps customers remember and identify your business.
  • Professionalism — A professional logo design gives you credibility and conveys a trustworthy and reliable vibe.
  • Differentiation — A unique logo sets your business apart from competitors and helps you stand out in a crowded market.
  • Versatility — A versatile logo looks great across various media, sizes, and applications, and maintains its impact and clarity.
  • Emotional Connection — A thoughtfully designed logo can evoke positive emotions and create a strong connection with your audience.
  • Brand Loyalty — Consistent use of a recognizable logo builds brand loyalty as customers start to associate positive experiences with your visual identity.
  • First Impressions — A striking logo makes a strong first impression and helps attract potential customers and create interest in your brand.

2. Brand Identity Design

Brand identity design is the set of visuals that form the look and feel of your brand.

If you have a strong and cohesive brand identity, you create a consistent image across any channel your audience will ever see you, helping your brand become instantly recognizable and much more memorable.

There are many elements that make up a good brand identity and, in order to achieve that brand recognition you’re looking for, they’ve all got to deliver. 

Benefits of Strong Brand Identity Design

  • Recognition — A strong brand identity makes your business instantly recognizable and helps you stand out in a crowded market.
  • Trust — Consistent and professional branding builds credibility and trust with your audience, making them more likely to choose your products or services over those of your competitors.
  • Emotional Connection — A well-designed brand identity creates a more meaningful connection with your customers, promoting loyalty and repeat business.
  • Improved Marketing — Strong branding makes your marketing efforts much more effective by providing consistent and clear messaging across all channels.
  • Competitive Advantage — A distinctive brand identity differentiates you from your competitors, making it easier for consumers to choose your brand over others.
  • Customer Loyalty — Consistent branding helps build strong customer relationships and encourages loyalty and long-term relationships.
  • Premium Pricing — A strong brand identity lets you higher prices as customers perceive your brand as more valuable and trustworthy.
  • Business Growth — Effective branding supports business growth by attracting new customers and retaining existing ones, leading to increased sales and market share.

3. Website Design

Your website is more often than not, the first point of contact between you and your potential customers.

And because first impressions very much matter, it’s got to deliver! A well-designed website not only makes a good first impression, but it improves your customers' experience with your brand and can help you drive conversions.

A good website has several elements going on that work together to help you achieve your goals.

Benefits of a Well-Designed Website

  • Improved User Experience — A well-designed website provides an intuitive and enjoyable experience for your visitors, making it easy for them to navigate and find the information they need.
  • Increased Engagement — Attractive and functional design elements grab your visitors' attention and encourage them to spend more time exploring your site.
  • Enhanced Credibility — A professional-looking website builds trust and credibility with your audience, making your business appear more reliable and authoritative.
  • Better SEO — Good web design follows SEO best practices, which improves your site's visibility in search engine results and drives more organic traffic.
  • Higher Conversion Rates — Effective design elements, like clear calls to action and user-friendly layouts, can lead to increased conversions and sales.
  • Mobile Responsiveness — A well-designed website is responsive and adapts to different devices and screen sizes, to guarantee a consistent experience for all users.
  • Faster Load Times — Optimized web design means quicker load times, which can reduce bounce rates and keep your visitors engaged and happy.
  • Competitive Advantage — Exceptional website design can set you apart from competitors, especially if your products and services are very similar.
  • Consistent Branding — Good web design reflects your brand identity consistently on all pages and reinforces your brand message and values.
  • Scalability — A well-structured website allows for easy updates and can be quickly scaled so that it grows with your business needs.

4. UX/UI Design

Good UX/UI design is what creates an enjoyable experience and a positive interaction between your users and your digital products like websites and mobile apps.

UX (user experience) focuses on the overall look and functionality, while UI focuses more on the design and layout. Both are absolutely essential for a website that works smoothly, looks great, and keeps your visitors coming back for more.

Benefits of Good UX/UI Design

  • Better User Satisfaction — A user-friendly interface leads to a more enjoyable online experience, which encourages visitors to return again and again.
  • Increased Engagement — Intuitive UX/UI design keeps your visitors engaged by making it easy to navigate and interact with your site or app.
  • Higher Conversion Rates — Clear and straightforward user flows guide visitors towards any desired actions, like CTAs, to boost conversion rates.
  • Reduced Development Costs — Investing in good UX/UI design early on reduces the need for expensive revisions and fixes later on.
  • Better Accessibility — Thoughtful design keeps your digital products accessible to a wider audience, including those with disabilities.
  • Improved Brand Loyalty — A positive user experience builds brand loyalty, making users more likely to stick with your brand.
  • Lower Bounce Rates — Effective design and easy navigation keeps users on your site or app longer, reducing bounce rates.
  • Competitive Edge — Good UX/UI design sets you apart from competitors and makes your website/app more attractive to users.
  • Streamlined Processes — Good design makes it easier for your visitors to complete any actions they want, easier and more quickly.
  • Data-Driven Improvements — Well-designed interfaces make data collection and analysis much more convenient, and the data gathered can be used to inform future design and business decisions.

5. Mobile App Design

Everyone uses mobile apps these days and there’s nothing more frustrating than a mobile app that is poorly laid out or doesn’t function correctly.

So, if you’re a brand that has a mobile app (or could use one!), then you already know the importance of good mobile app design. It’s essential for creating a positive experience with your users and keeping them satisfied, swiping away, and engaged with your brand!

Benefits of a Well-Designed Mobile App

  • Positive User Experience — A well-designed mobile app gives your visitors a good experience, increasing user satisfaction and perception of your brand.
  • Increased User Retention — A user-friendly app increases the likelihood users will have a positive experience and continue to use your app
  • Higher Conversion Rates — Effective design and clear navigation makes it easier for users to complete desired actions, which can increase your conversions.
  • Improved Accessibility — Thoughtful design keeps your app accessible to everyone.
  • Brand Loyalty — A positive app experience builds trust and loyalty, making users more likely to stick with your brand.
  • Competitive Edge — Exceptional mobile app design differentiates your app from competitors, which attracts more users to your brand.
  • Faster Load Times — A well-optimized design gives you quick load times, increasing user satisfaction and reducing abandonment rates.
  • Better Reviews and Ratings — A well-designed app is more likely to receive positive reviews and high ratings online, which improves its visibility in app stores.
  • Streamlined Onboarding — Good design simplifies the onboarding process and helps users understand and use your app effectively right off the bat.
  • Data-Driven Decisions — A well-designed app makes for more effective data collection and analysis for more informed decision making.

6. Packaging Design

If you’re a brand with physical products, then you need them to turn heads whether they’re on the shelves or posted online.

Good packaging design is what gets it done. Your package design is all-important for creating a memorable first impression on your audience, communicates your brand and message, and has just the right information to make customers want to pick up your product and take it home.

Benefits of Professional Packaging Design

  • Grabs Attention — Eye-catching packaging stands out on the shelves and attracts customers' interest, making it more likely they’ll purchase your product and take it home!
  • Reflects Brand Identity — Done right, your packaging reflects your brand’s personality and values, which helps to establish and reinforce your brand identity.
  • Boosts Your Perceived Value — High-quality packaging gives the impression of a premium product, which makes it even more appealing to consumers.
  • Provides Information — Good packaging design communicates essential product information, like ingredients, instructions, and the benefits it can bring.
  • Improved User Experience — Functional and easy-to-open packaging boosts the overall user experience, increasing customer satisfaction and making repeat purchases much more likely.
  • Sustainability — Eco-friendly packaging design appeals to your environmentally conscious consumers and can improve your brand's reputation.
  • Differentiates from Competitors — Unique and innovative packaging sets your product apart from competitors, making it easier for consumers to choose your brand over theirs on retail shelves.
  • Supports Marketing Efforts — Attractive or clever packaging can also serve as a marketing tool, encouraging positive word-of-mouth and potential mentions on social media.

7. Motion Graphic Design

A screen featuring an arrow clicking on a play bar, for motion graphic design.

Motion graphics combine traditional graphic design with the excitement of animation for extra engaging and dynamic visual content. 

You see motion graphics used in a variety of different media, including websites, videos, advertisements, and social media, to communicate messages, explain concepts, and add a storytelling element to your content.

Benefits of Compelling Motion Graphics

  • Grabs Attention — Dynamic and engaging motion graphics can instantly stop the scroll and grab your viewers' attention to get them to take a second look at your content.
  • Enhances Storytelling — Motion graphics can make complex ideas and narratives easier to digest, which makes your message easier to understand.
  • Improves Retention — There’s a reason small children learn with movement. The combination of visuals and movement helps improve information retention, making it more likely that customers will remember your brand and products.
  • Boosts Engagement — Engaging animations are more likely to encourage viewers to engage with your content.
  • Professionalism — High-quality motion graphics add a polished and professional look to your content, which boosts your brand’s credibility.
  • Versatility — Motion graphics can be used across a variety of different platforms, including social media, websites, and presentations.
  • Simplifies Complex Information — Motion graphics can break down complex concepts into easily digestible visual elements to make important information easier to understand.
  • Increases Conversion Rates — Eye-catching and informative motion graphics can drive higher conversion rates by quickly and clearly conveying your value prop and call to action.

8. Infographic Design

Infographics are what blend important information and compelling visuals to present data or complex concepts in an engaging and easy-to-digest format.

And if you’re looking for a way to present a lot of information, whether it’s statistics, a process, or a convoluted timeline, then good infographic design will make it easier to present.

Benefits of Effective Infographic Design

  • Grabs Attention — Eye-catching infographics grab a viewer’s attention and keep it, making it more likely that they’ll absorb the info you’re presenting.
  • Simplifies Complex Data — Infographics present complex data in a visual and easy-to-understand format.
  • Makes Content Easier to Retain — The combination of visuals and text is great for boosting retention, making it more likely your viewer will remember your message later.
  • Boosts Engagement — Engaging visuals encourage your viewers to spend more time interacting with your content.
  • Increases Shareability — Infographics are very shareable on social media, letting you boost your awareness with the click of a button.
  • Supports Branding — Consistent design elements in infographics reinforce your brand identity and make your content easily recognizable.
  • Supports Learning — Infographics present information in a way that makes it easier to learn, a plus for getting your message across effectively!
  • Increases Brand Credibility — Professionally designed and eye-catching infographics boost your credibility and industry authority.

9. Social Media Content

Creating effective social media content is crucial for engaging your audience in a place they spend time in and boosting your brand’s online presence.

Social media graphics require a strategic approach from a good graphic designer to grab your audience’s attention and encourage them to like, share, and repost.

Benefits of Professionally Designed Social Media Content

  • Boosts Engagement — Visually appealing and well-crafted social media posts capture attention and make it more likely that viewers will like, share, and comment.
  • Builds Brand Awareness — Consistent and visually pleasing content reinforces your brand identity and makes your content more recognizable to your target audience.
  • Increases Your Reach — High-quality content is more likely to be shared, expanding your reach to a broader audience.
  • Improves User Experience — Well-designed social posts are fun to look at and easier to read, keeping followers interested in your content.
  • Boosts Credibility — Professionally designed social media content boosts your brand's credibility and perceived value.
  • Encourages Conversions — Compelling visuals and crystal-clear calls-to-action result in higher conversion rates since they guide users toward a desired action.
  • Supports Consistent Messaging — Consistent design elements across your social posts keep your brand message clear and consistent.

10. Email Marketing Design

If you can get a recipient to click on one of your marketing emails, then you’re going to need a well-designed message to keep them reading long enough to get your message across.

Designing effective marketing emails is essential for engaging your audience, keeping them reading to the CTA, and driving those conversions!

Benefits of Well-Designed Marketing Emails

  • Better Engagement — A visually appealing and well-laid-out email is more likely to capture the reader's attention and encourage them to see what you have to offer.
  • Increased Conversion Rates — Clear and compelling design elements, like strong CTAs and well-placed headers, can drive your recipients to take action, boosting your conversion rates.
  • Brand Recognition — Consistent use of brand colors, fonts, and logos in your emails makes your brand more recognizable.
  • Better Readability — A clean and organized layout makes sure your message is communicated correctly by making your emails easy to read.
  • Mobile Compatibility — Responsive design keeps your emails looking great on all devices.
  • Higher Open Rates — Attention-grabbing subject lines and compelling, well-placed headers can increase open rates and get your message to more of your audience.
  • Improved Click-Through Rates — Effective design keeps recipients reading and encourages them to click through to your website or landing page.
  • Professionalism — High-quality visuals and a polished design convey professionalism and help to build trust with your audience.
  • Data-Driven Optimization — Regular testing and analysis of email design elements allow you to optimize your strategy, better tailor your design, and perform better over time.

11. Ad Design

Boring ads don’t get clicks, that’s all there is to it.

Designing effective and compelling ads is the only thing that can capture your audience’s attention and get them to take a second look at what you’re offering. Whether your ads are for print, digital, or social media platforms like LinkedIn or Meta, it takes a great ad designer to communicate your message the right way.

Benefits of Well-Designed Marketing Emails

  • Increased Engagement — High-quality ads grab attention and encourage action, leading to higher engagement rates.
  • Improved Brand Recognition — Having consistent and visually appealing ads make your brand more recognizable.
  • Higher Conversion Rates — Well-designed ads with clear CTAs drive more conversions, whether it's sales, newsletter sign-ups, or any other action you want your viewer to take.
  • Effective Communication — Good design gets your message across quickly and effectively and resonates more with your target audience.
  • Competitive Advantage — Eye-catching and professional ads set you apart from competitors.
  • Boosts Credibility — Professional-looking ads build trust and credibility with your audience and make it more likely they’ll choose your brand over others.
  • Better ROI — Investing in good ad design often leads to better performance and a better return on investment.

12. Book Cover Design

Whoever said not to judge a book by its cover wasn’t trying to sell a book, that’s for sure.

Whether it’s a printed book on a shelf or an eBook for sale through Kindle marketplace, your cover design is your best way of commanding attention and getting a potential buyer to flip through your pages and give you a chance to hook them with your words and make a sale.

Benefits of Compelling Book Cover Design

  • Grabs Attention — A striking cover design captures the attention of potential readers browsing through online marketplaces or retail stores and makes your book stand out!
  • Conveys Genre and Tone — Done right, cover design gives potential readers some visual cues about the book's genre and tone to let them know that this is a book that matches their interests.
  • Builds Curiosity — An intriguing cover piques curiosity and entices a potential reader to pick up the book (or click) to learn more.
  • Boosts Professionalism — A high-quality cover silently signals to readers that they’re looking at a high-quality book that’s worth their time.
  • Strengthens Branding — For authors with multiple books or a series, a consistent design style across the covers can help build up a recognizable brand.
  • Improves Marketability — A professional cover design makes the book more marketable and increases its chances of being stocked in stores and online marketplaces like Kindle.
  • Reflects Content — People like to know what they’re getting into. A good cover reflects the book's content and sets the right expectations for readers.
  • Boosts Sales — An appealing and well-designed cover attracts more curious potential readers and leads to more purchases and increased sales.

13. Business Card Design

First impressions matter, especially in the business world.

Which is why your business cards have the power to leave a lasting impression on anyone you hand it to, whether it’s potential clients, partners, new hire candidates, or colleagues. It’s a tangible and handheld representation of your brand, after all, and for it to make the impact you need it to, it’s got to be professional-looking and well-designed.

Benefits of Impactful Business Card Design

  • Grabs Attention — An eye-catching business card design captures the recipient's attention, makes you memorable, and helps you stand out in a sea of competitors.
  • Conveys Professionalism — A sharp, well-designed business card signals to others that you are serious about your business, which boosts your credibility and the perceived value of the services you offer.
  • Communicates Your Brand — The design elements of your business card, including color, font, and logo, can reinforce your brand message every time someone looks at it.
  • Provides the Right Information — A well-designed business card provides key information like your name, title, contact details, and company website, making it easy for people to get in touch with you.
  • Makes Networking Easy — Business cards are an essential tool for networking! Handing them out gives potential clients or partners a convenient way to remember you and follow up after meetings or events.
  • Creates a Personal Connection — Handing someone your business card creates a more personal connection that emails or social media messages just can’t replicate.
  • Showcases Creativity — A unique and creative business card design can showcase your creativity and uniqueness, making it easier for your recipient to remember you later.
  • Supports Marketing — A distinctive business card can serve as a mini marketing tool, sparking interest and conversations that can lead to new business opportunities.
  • Boosts Confidence — Knowing that you have a professionally designed business card can boost your confidence in networking situations, making it easier to present yourself and your business.
  • Builds Trust — Consistent and high-quality design across your business materials, including your business card, helps build trust and credibility with your contacts.

14. Custom Illustrations

A stylus tracing lines on a drawing tablet, for custom illustration, a Designity graphic design service.

Illustrations are for more than just children’s books.

They can enhance the visual appeal and improve the readability of all kinds of content from websites to brochures, landing pages, sales decks, and more.

The right illustrations can take complex ideas and turn them into clear and engaging visuals that make your content that much more accessible and easy-to-digest to your target audience.

Benefits of Striking Custom Illustrations

  • Unique Branding — Custom illustrations provide a distinctive visual identity that sets your brand apart from competitors.
  • Enhanced Engagement — Eye-catching illustrations can grab the audience's attention and hold it, making your content more engaging and memorable. They also convey complex ideas quickly, which is especially useful in educational or instructional materials.
  • Improved Communication — Custom illustrations can simplify your message, making it easier for the audience to understand.
  • Emotional Connection — Striking illustrations can evoke certain emotions, support your text, and create a deeper connection with your audience.
  • Versatility — Custom illustrations are very versatile and can be used across a variety of different platforms, including websites, social media, print materials, and presentations.
  • Increased Value — High-quality custom illustrations can increase the perceived value of your products or services. They also display a level of professionalism and attention to detail that can help to differentiate your brand.
  • Cultural Relevance — Custom illustrations can be designed to reflect cultural nuances and local preferences, making your content more relevant and appealing to specific demographics of your target audiences.
  • Boosted Creativity — Using custom illustrations gives you more creative freedom since they can be tailored to fit any style or theme, whether it’s whimsical and fun or serious and professional.
  • Storytelling — Illustrations are a powerful storytelling tool! They can create a visual narrative that complements your text and makes your content more engaging and easier to follow.
  • SEO Benefits — Custom illustrations can help your website's SEO by providing unique, relevant visuals that attract visitors and keep them exploring longer.

15. 3D Illustrations

And if you want to take your illustrations one step further … perhaps to the next dimension, a good graphic designer can do that for you as well.

Whether you need stunning, high-quality 3D illustrations for your product designs, marketing materials, or just to create a more immersive and eye-catching presentation, 3D visuals can give your overall look an extra boost and help you captivate your audience.

Benefits of Well-Designed 3D Illustrations

  • More Visual Impact — Whether it’s on your website or your socials, 3D illustrations give your content a more engaging and impactful style.
  • Clear Communication — 3D illustrations can more easily convey complex concepts, making it easier for your audience to understand your message.
  • Brand Differentiation — Unique and creative 3D visuals can set your brand apart from competitors.
  • Increased Engagement — Dynamic 3D illustrations capture attention and keep your audience engaged.
  • Versatility — 3D illustrations can be used in a variety of channels, including your websites, social media, print materials, and apps.
  • Boost in Memorability — 3D illustrations done right can leave a lasting impression, making your content more memorable and increasing the likelihood that your audience will remember you later.
  • Professionalism — High-quality 3D illustrations give off a sense of professionalism, which boosts your brand’s reputation.
  • Enhanced Storytelling — 3D illustrations add depth and dimension to your storytelling, making your narrative more compelling.
  • Increased ROI — Investing in professional 3D illustrations can lead to higher returns by improving the visuals of your marketing materials and attracting more customers.
  • Adaptability — Skilled 3D illustrators can create designs that can be easily modified for different uses and platforms.

16. Presentation Design

Whether you realize it or not, the design of your slide decks, PowerPoints, HR presentations, and sales pitches have almost as much impact as what you have to say.

A well-designed presentation grabs your audience’s attention and keeps them focused and interested in what you have to say!

Benefits of Well-Designed Presentations

  • Grabs Attention — A visually appealing presentation grabs the audience's attention right from the start. Professional design elements like high-quality images, unique color schemes, and sleek layouts keeps your audience engaged during the presentation.
  • Boosts Understanding — Good design helps convey complex topics and makes it easier for your audience to keep up. Infographics, charts, and diagrams can simplify data and make it more digestible so that your audience grasps your meaning.
  • Professionalism — A polished presentation reflects your professionalism and attention to detail.
  • Builds Credibility — Consistent branding across your presentations builds trust, brand recognition, and credibility. 
  • Increases Engagement — Interactive elements like animations, embedded videos, and clickable links can make your presentation more engaging and encourage better audience participation.
  • Helps with Retention — People tend to remember visuals better than text alone. Well-designed slides with strong visuals can help with memory retention, helping your audience to recall your message later.
  • Supports Storytelling — A well-structured presentation design helps you tell a better story. It allows you to present information in a logical flow and guides your audience through your narrative.
  • Boosts Confidence — Knowing that you have a professionally designed presentation can boost your confidence as a presenter. It allows you to focus on delivering your message rather than worrying about the appearance of your slides.
  • Saves Time — Using professional presentation design services or templates can save you time. Instead of starting from scratch, you can use well-crafted templates that meet your needs, so you can focus on content rather than design.
  • Increases Impact — Ultimately, a well-designed presentation increases the overall impact of your message. It helps you communicate more effectively, making your presentations more persuasive and interesting to your viewers.

17. Print Material Design

Even though much of our communication and marketing is focused online, your print materials are still very important to your marketing and branding efforts.

From business cards to brochures, posters, flyers, and more, thoughtfully designed print material can make a great and lasting impression and help you communicate your message in person!

Benefits of Well-Designed Print Material

  • Creates a Strong First Impression — High-quality print materials are often the first point of contact between your brand and potential clients or customers. A well-designed business card, brochure, or flyer can capture attention and make a positive first impression.
  • Boosts Credibility and Trust — Professionally designed print materials reflect your commitment to quality and attention to detail. This can boost your brand's credibility and build trust with your audience.
  • Communicates Your Brand Identity — Consistent design elements (color schemes, fonts, and logos, etc.) across your print materials help reinforce your brand identity. This consistency makes your brand more recognizable no matter what kind of material your viewers are looking at.
  • Increases Engagement — Print materials can be more engaging than digital media because they provide a tactile experience. The feel of the paper, the quality of the printing, and the design can all contribute to a more memorable and engaging experience for the reader.
  • Hands-on Marketing Tools — Print materials are tangible and can be easily distributed at events, in stores, or through direct mail campaigns. They give recipients physical reminders of your brand that potential customers can keep and refer to later (or hand to friends!).
  • Targets Local Audiences — Print materials are particularly effective for reaching local audiences. Flyers, posters, and brochures can be distributed in specific geographic areas to target customers to help drive foot traffic to your business.
  • Versatility — Print materials can be used for many purposes, from marketing and sales to informational and educational content. This makes them an essential tool for any business looking to communicate effectively with their audience.
  • Boosts Sales and Conversions — Effective print materials can drive sales and conversions by providing clear and compelling information about your products or services. A well-designed brochure or flyer can highlight key benefits, include a call-to-action, and direct customers to your store or website.
  • Supports Digital Marketing Efforts — Print materials complement your digital marketing efforts by providing a complete brand experience. Including elements like QR codes or web links on print materials can also help drive traffic to your website and increase online engagement.
  • Sustainability and Longevity — Unlike digital ads that can be easily clicked away or scrolled past, high-quality print materials often have a longer shelf life. Printed brochures, catalogs, and other materials can be kept by customers for future reference, ensuring that your message continues to reach your audience over time.

18. Event Design

Got an important event coming up?

Whether it’s an expo, convention, trade show, corporate gathering, or anything else, you want to make sure every detail is perfect and on brand!

From coming up with an exciting theme to finer details like decor and lighting, a good event designer can give your audience an experience that makes a lasting impression.

Benefits of Good Event Design

  • Positive Brand Image — A well-designed event reinforces your brand's identity and values and creates a consistent and professional image that attendees will associate with your brand.
  • Increased Engagement — Thoughtful event design wows your attendees, keeping them engaged and interested throughout the event with interactive elements, appealing visuals, and an interesting and unique theme.
  • Positive Attendee Experience — Good event design ensures a smooth and pleasant experience for attendees, by including elements like signage, comfortable seating, efficient registration processes, and accessible amenities.
  • Effective Communication — A well-designed event effectively communicates your message through presentations, branding elements, or interactive displays, helping you to convey your goals and objectives more clearly.
  • Memorability — Memorable events leave a long-lasting impression, increasing the likelihood that your attendees will remember and talk about it with their friends and coworkers long after it ends.
  • Increased ROI — Investing in good event design can lead to a higher return on investment by attracting more attendees, earning you positive word-of-mouth, and creating opportunities for networking, partnerships, and sales.
  • Better Organization — Professional event design includes meticulous planning and organization, which, in the long run, helps to prevent potential issues and keeps your event running smoothly
  • More Marketing Opportunities — A visually appealing and well-put-together event provides numerous marketing opportunities. Just use high-quality photos and videos from the event for use in future promotional materials!
  • Audience Retention — Good event design can help retain your audience for future events. A positive experience will make attendees more likely to attend again, post about your event on social media, and recommend your events to others.
  • Flexibility and Adaptability — Thoughtful event design can accommodate last-minute changes and adapt to unexpected circumstances to keep your even running smoothly no matter what.

19. Icon & Pattern Design

If you need design to help you stand out, then perhaps a good icon & pattern design is what you need.

Icon and pattern design help you create unique visual elements to boost your visual identity and simplify complex concepts.  They can be seen on elements like websites, apps, print materials, and packaging to provide brand consistency and increased visual appeal

Benefits of Good Icon & Pattern Design

  • Brand Recognition — Custom icons and patterns help create a recognizable and cohesive brand identity, making your materials more memorable to your audience.
  • Enhanced Usability — Well-designed icons improve user experience by providing visual cues to make it easier for users to navigate your website or app.
  • Visual Interest — Unique patterns add texture and depth to your designs, making your material more visually engaging.
  • Consistency — Using a consistent set of icons and patterns across all your material collateral gives you a professional and unified look. 
  • Versatility — Icons and patterns can be used in many ways, from UX/UI design to print materials.
  • Effective Communication — Icons can quickly convey information and instructions, making your content more accessible and easier to understand.
  • Differentiation — Custom-designed icons and patterns set your brand apart from competitors.
  • Scalability — High-quality icons and patterns are designed to be scalable so that they look great on any device or medium without losing quality.
  • Professionalism — A well-designed set of icons and patterns boosts the overall professionalism of your materials.
  • Improved Aesthetics — Thoughtfully designed patterns and icons give your material a polished and cohesive aesthetic.

20. Branded Swag

There’s nothing like some branded swag for turning your current and potential customers into walking brand ambassadors.

Brand swag is often the items you give away at conferences, trade shows, and expos or hand out as gifts or tokens of appreciation. Whether they’re T-shirts, lanyards, pens, stress balls, tote bags, coffee mugs, or anything else your audience would value, these high-quality branded items turn everyday objects into marketing tools!

Benefits of Branded Swag

  • Increased Brand Visibility — Swag serves as constant reminders of your brand, keeping you in front of customers and prospects every time they use the product.
  • Customer Loyalty and Engagement — High-quality swag can boost customer loyalty by making those who receive feel valued. 
  • Cost-Effective Marketing — Compared to traditional advertising, branded swag is a cost-effective way to reach a large audience. Items like pens, notepads, and reusable bags have a long lifespan and can be used over and over again.
  • Memorable Impressions — Unique and attractive-looking swag helps your brand stand out. Memorable merchandise can leave a lasting impression on clients, partners, and employees.
  • Many Uses — Branded swag can be used in a number of situations, like giveaways at events, gifts for clients, rewards for employees, or promotional items in marketing campaigns.
  • Word-of-Mouth Marketing — When recipients use your branded items in public, they act as ambassadors for your brand, creating opportunities for word-of-mouth marketing and increasing your brand’s reach.
  • Employee Morale and Pride — Providing employees with branded swag can boost morale and create a sense of pride and belonging in the company. 
  • Event Promotion — Branded swag is a great way to promote your events and build up hype. Nothing is better than getting free merch, so it can leave an audience talking about you for some time!
  • Professional Image — High-quality branded items convey professionalism and authority, which boosts your credibility.
  • Sustainability Message — Choosing eco-friendly swag items, like reusable bags or sustainable materials, can reinforce your commitment to sustainability and appeal to your environmentally-conscious consumers.

Where Can I Find a Graphic Design Service Provider?

If you’ve read our list of the 20 most popular graphic design services and have decided that, yes, those are exactly some (or all) of the services your brand needs, then you’re probably ready to get started.

To find your perfect creative services provider, you have a few options:

  • Freelance Marketplace — Sites like Upwork, Fiverr, and 99Designs are full of freelancers waiting to take on the projects you need completed. However, these sites don’t vet their talent, so you’ll need to be very selective about who you hire and make sure you keep up with their progress and quality check their work as it comes in.
  • Freelance Platforms — These are sites like MarketerHire, Toptal, or PeoplePerHour; sites that vet their creative talent and match your project briefs with the freelancers that have the right skill set. They’re more reliable than marketplaces, but you’ll need to provide your own project management and they can get a bit pricey, especially if you need to hire more than one freelancer at a time.
  • Subscription Services — These are platforms that operate on a monthly, quarterly, or yearly subscription fee, providing some predictability to your creative budget. They usually offer some kind of project management support and an administrative team to help you source talent, handle any discrepancies, and make sure you are getting high-quality service at all times.

<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/6369722e59155470b6840033_Potential-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>

Or You Might Have Already Found Your Perfect Design Services

Or … you can just partner with Designity.

Designity is a Creative as a Service platform that operates on a budget-friendly subscription service plan and acts as a one-stop shop for your marketing needs, providing you access to every kind of creative talent your brand could ever need from graphic designers, web designers, package designers, magazine designers, and more.

And with the guidance of your designated Creative Director, a design and marketing expert who will personally lead your account, manage your creative team, and make sure all of your deliverables are ready when you need them and of the highest quality, you’ll be able to focus on what you do best and leave the graphic design services to the experts.

Take a look at our community profile and see why our graphic design services are in such high demand. And if you’re ready to start getting the visuals you need, why not book your demo call today? 

Let’s get you started with your two-week, no-obligation trial, so you can see how Designity’s top-tier graphic design services can elevate your brand’s look and feel.

Are you ready for a fresh, new visual identity?

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Sara, a Designity content writer.
About the author:
Sara Lopez
Sara is a Texas-based copywriter.
Interested in content collaboration? Email at press@designity.com
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