Blog > Digital Marketing > How to Master Kindle eBook Marketing in 2024

Tips to Increase Your Kindle eBook Sales

May 6, 2024
min read

Just a few years ago, traditional publishing was an expensive and time-consuming process that used to be off the table for aspiring authors who just didn’t have the resources to get it done.

Nowadays, however, platforms like Kindle eBooks have revolutionized publishing and make bringing your book to market a much more accessible and cost-effective process. But along with this new ease of access has come a hugely increased number of other titles on the market … and you can bet that quite a few will be competing with yours. 

So, if you’ve got a book to publish on Kindle marketplace, then you’ve got to market it the right way if you want to rise above the competition and boost your sales! 

Today’s blog is here to be your guide. We’re guiding you through 9 effective Kindle eBook marketing strategies that will optimize your Amazon presence, grab your audience’s attention, and boost your sales in 2024.

Let’s get started!

What is Kindle Marketplace?

Kindle Marketplace, also known as Amazon Kindle Direct Publishing (KDP), is Amazon’s publishing platform that allows authors and publishers to publish their books on Amazon, directly to Kindle and Kindle app users.

This provides a convenient and very cost-effective way for writers to get their work published and also put it in reach of a global audience without the need for traditional publishing channels.

Those reasons alone make it a very popular option, but here are a few more takeaways:

  1. Direct Publishing — Authors can upload their eBooks and paperbacks for free, using a user-friendly platform that simplifies the publishing process.
  2. Wide Audience — Publishing on Kindle gives authors access to millions of readers through Amazon’s distribution network and website.
  3. Royalties — Authors earn royalties on their sales, which can be up to 70% (depending on country), far more than what you’d get with traditional publishing.
  4. eBooks and Print-on-Demand — Authors have the option of publishing in Kindle eBook format or physical paperback or hardback, with Amazon offering a print-on-demand service to reduce inventory and upfront costs.
  5. Complete Control — Authors keep full control over their content and rights. They can also set their own prices (to a certain extent) and can update their books as needed.
  6. Promotional Tools — Kindle Direct Publishing provides tools like Kindle Countdown Deals and Free Book Promotions to help authors promote their books.
  7. KDP Select — Authors can enroll their book in the KDP Select program for additional promotional benefits, like having their work included in Kindle Unlimited, where readers pay a monthly fee to access unlimited books.
  8. Customer Reviews — Books published on Kindle can be reviewed by readers, offering authors valuable feedback and helping potential buyers make decisions.

9 Tips to Mastering Your Kindle eBook Marketing Strategies

A big, orange 9, for 9 tips to mastering Kindle eBook marketing strategies.

So, if you’re ready to master your Kindle eBook marketing strategies and send your next work to the top of the best-sellers list, we’re ready to help make it happen!

Check out the following 9 tips designed to boost your Kindle eBook marketing efforts and drive your sales!

1. Optimize Your eBook Listing

First things first.

If you want your book to sell, it’s going to have to not only be visible for potential readers browsing for material but it’s going to have to stop the scroll and entice those potential readers to actually click.

To do this, you’ll first need to make use of a tool like Google Keyword Planner or a similar SEO tool to help you identify any words or phrases that users are typing in when searching for the type of content you have to offer. 

You can also use the autocomplete feature in Amazon’s search bar to see some commonly used phrases and terms that are relevant to your book. However you come across these keywords and phrases, be sure to sprinkle them in strategic places of your book listing, like your summary and book description, to improve SEO and make your listing more visible.

For those users who are browsing directly on Kindle, you’ll also want to maximize your opportunity to grab their attention by using the right categories and subcategories for your book. 

Amazon gives you the option to choose two categories, so choose wisely (even if you need to select a more niche category) to make sure you are reaching your target audience and popping up in searches for readers who are most likely to buy your book.

2. Use a High-Quality Cover Design

This goes right along with optimizing your eBook listing, but it’s important enough to garner its own section in this article.

We cannot stress this enough: Your book cover MUST be striking, enough so that it grabs attention and stops the scroll.

Your cover should also:

  • Reflect the subject matter you’re writing about.
  • Appeal to and intrigue your target audience.
  • Be the right size and format.
  • Look good at full-size, half-size, and shrunk down to thumbnail size.

Kindle does have an option to let you build your own cover but, honestly, these come out looking quite generic and limit what you can do creatively.

It’s best to hire a professional graphic designer because a professionally designed cover will be perfectly compositionally balanced, guide your viewer’s eyes to the most important information, make effective use of color and fonts, and be stunning enough for browsers to stop and take a second look.

*For more on how to design eBook covers that sell, check out this recent blog post!

3. Amazon Marketing Programs

Amazon offers its publishers several marketing programs to help you boost the visibility and sales of your books!

We’ll give you a bit more info about two of the most popular programs, Kindle Unlimited and KDP Select, and how you can use them to better market your book.

Kindle Unlimited

Kindle Unlimited (KU) is Amazon’s subscription service that allows Kindle readers to access a huge selection of books for a monthly fee ($9.99 /mo). Once enrolled, subscribers can read as many books as are available in the Kindle Unlimited library, your book included if you choose to enroll.

Here’s a list of the pros and cons of enrolling your book in this program:


  • More Exposure — Making your book a part of the Kindle Unlimited library will significantly increase its visibility and make it possible for more readers to discover and read it than would in the regular marketplace.
  • Page Reads Payments — You earn money based on how many pages of your book are read by Kindle Unlimited subscribers, particularly useful for longer books or complete series.
  • Boost Sales Ranking — Even though your book is part of a subscription, each read will count towards your sales ranking on Amazon, potentially increasing your ranking and visibility.
  • Cross-Promotion for Other Titles — If you have multiple titles on Amazon, increased visibility for your Kindle Unlimited title can lead to more interest in other titles.


  • Inconsistent Earnings — Your compensation depends on the KDP Select Global Fund and the number of pages read, which can sometimes be lower than direct sales.
  • Exclusivity Requirements — To participate in KU, your book must also be enrolled in KDP Select, which prevents you from selling the digital version of your book on platforms other than the Kindle store. 
  • More Competition — While KU increases your visibility, there is still plenty of competition. If you’re writing in a popular genre, this might make it a challenge to stand out.
  • Page Read Payments— While this can be great for longer books and series, if you have a shorter book, you may potentially earn less since there are fewer pages.

KDP Select

KDP Select is an Amazon marketing program that offers authors and publishers additional promotional tools and other benefits to give them the chance to reach more readers and boost their sales.

Here are some of the pros and cons to consider before enrolling your book in KDP Select:


  • Kindle Unlimited and Amazon Lending Library — By enrolling your book in KDP select, you make it automatically available to Kindle Unlimited subscribers and add it to the Kindle Owners' Lending Library, which can boost your visibility.
  • Promotional Tools — KDP Select offers tools like Kindle Countdown Deals, where you can run limited-time discount promotions, and Free Book Promotions, which let you offer your book for free for up to 5 days every 90-day period to increase your downloads and improve visibility.
  • Increased Royalties( in Certain Territories) — Books enrolled in KDP Select are eligible for a 70% royalty rate in the US, Brazil, Japan, India, and Mexico, compared to the standard 35%.
  • More Visibility — Amazon tends to prioritize and promote the books that are part of KDP Select, which can be very beneficial to your sales.


  • Exclusivity Requirement — Enrolling a book in KDP Select means you can’t sell or distribute the eBook version of that book through other platforms or stores.
  • Inconsistent Revenue  — Earnings through Kindle Unlimited are based on the KDP Select Global Fund, which varies month to month depending on the number of subscribers and overall page reads.
  • Limited Pricing Control— Enrolling in KDP Select limits your control over how much you want to sell your book for, since you’ll have to stick to Amazon's pricing structures and promotional conditions.
  • Competition — The visibility benefits can be offset by high levels of competition, especially if you’re writing in a popular genre. 

4. Gather Positive Reviews

A purple caption box with 3 stars, a positive Kindle eBook review!

If you want to get the word out about how great and valuable your book is, it’s always a good idea to use word of mouth to help you do that!

To gather positive word of mouth, send out advanced copies to editors, influencers, industry experts, bloggers, or anyone else whose word people will trust to gather positive book reviews for use in email marketing campaigns, landing pages, ads, your sales page, and more.

If you don’t have a personal connection to any of those sources, you can also use sites like NetGalley to find a group of professional readers willing to read and review your work.

You can also incentivize early readers to post their reviews on other platforms like Goodreads and BookBub to expand your reach and gather even more reviews!

5. Collaborate with Influencers

And speaking of influencers …

If you have the connections, another influencer or industry expert will often have a different (and sometimes much larger) following than you do on social media.

Teaming up with someone else whose target audience overlaps with yours is a great way to cross-promote each other’s work and get your book out in front of a whole new set of eyes. Consider making an event of your collaboration and host joint giveaways or other promotions for both of your followers to increase each other’s reach and potentially expand your base.

You can also increase your visibility by being a guest on an influencer’s platform, whether by writing a guest blog or joining a podcast. By contributing valuable content to those platforms, you can share your story, showcase your expertise in your area, and tap into their audience to drive traffic back to your own website or book listing!

6. Online Ads

Online ads are an essential tool for marketing anything these days and it’s not hard to see why.

They give you targeted reach so that your ads are seen by the audience who is most likely to buy your book, and, since the ads are digital, they can be prepared and launched relatively quickly and will be easy to scale up once you start seeing some results.

There are several platforms for online ads that are available to help you market your book. The most popular are listed below, but you’ll definitely want to consider your target audience before you make your choice!

  • Google Ads — Google has the biggest audience in the world, so take advantage of that with Google Ads. These can appear in search results when potential readers are looking for new books or topics relevant to your eBook.
  • Amazon Ads — Why not promote your eBook where people are already shopping? Amazon Ads can appear in search results and on relevant product pages, which can significantly increase the visibility of your book.
  • Facebook and Instagram AdsMeta’s ad platform is especially useful because it lets you target based on user interests, behaviors, and more, placing your ads in feeds, stories, or as sponsored messages.
  • X Business — If you’re looking for quick, engaging promotion, X Business (formally Twitter ads) can help increase your book’s visibility and drive traffic to your sales page or website.
  • LinkedIn Ads — If your eBook is related to professional development, business, or other industry-specific topics, LinkedIn’s ad platform is the perfect place to help you reach a professional audience.

No matter which platform you choose, your ad campaign will provide access to analytics and metrics, which is exactly what you want. This will give you the insight you need to test ad copy and headlines, refine your strategy, create more effective ads, and strategically adjust your bids and budgets.

7. Engage with Your Audience

If you want to reach a wide audience and build up a loyal following, then the best way to do that is by increasing engagement.

Social media is usually a go-to for this. If you don't have one already, create a social media page on the platforms where your target audience is most likely to engage and build out your author’s profile. From there, you can work on gaining more and more followers by posting content relevant to your subject matter, personal stories, engaging visuals, and other content related to your book or the industry you’re writing about.

If you’ve already built up a following, you can start generating hype for any upcoming books by posting intriguing excerpts of your book, cover art, images, behind-the-scenes content, and more to engage your audience and get them excited for its release. You can also engage your audience through polls, questions, or any other interactive content like virtual Q&As or live webinars related to your book’s topic or industry.

 If you think your audience will enjoy it, you can even host user-generated content contests!

8. Promotions and Giveaways

Promotions and giveaways are another great way to get your audience hyped about a book, especially a new release!

Whether the prize is an autographed copy of your book, a branded T-shirt or cap, or anything else your audience will find of interest, these types of promotions not only encourage engagement, but they help you build up a sense of community among your followers and readers.

You can schedule your promotions with your book’s launch day or any other significant day that is relevant to your brand. 

Be sure to promote your giveaways not just on social media but on your website and with email campaigns to drum up the hype and invite more folks to follow you and participate!

9. Have an Engaging Launch Strategy

Make your launch day a big event to grab attention and drive your initial sales!

A successful launch can really set the stage for your book to do well, so here are some ways to make sure your launch day is a success.

  • Lead Up with an Email Campaign — Start hype-building months or weeks before your book drops with teaser emails, countdowns, sneak peeks, behind-the-scenes content, or early reviews. Be sure to ramp up the email frequency as launch day gets close to keep your audience in the loop and build up the anticipation.
  • Host a Virtual Event — On launch day, consider hosting a virtual event like a live reading, a Q&A session, or a virtual book tour. It’s a great chance to dive into your book’s themes, share your writing journey, and answer any questions from your readers. Just be sure to start promoting this event early and often through email and social media to make sure you have good attendance.
  • Launch Day Blitz — You’re excited about your book’s launch, so let everyone know it! Make sure you’re everywhere on launch day. Schedule social media posts to go live throughout the day and be sure to shout out to the folks who helped you along the way—from your beta readers to your cover designer—and tag them to extend your reach.
  • Limited Time Discounts — Slash prices (on your own or through KDP Select) for a short period during your launch to boost your early sales. This can help shoot your book up the bestseller lists and get it noticed by folks just browsing.
  • Paid Ads — Use your Facebook, Amazon, or Google ads to funnel your audience to your book’s sales page when it counts. This is also a great place to highlight any launch day deals you’re offering.
  • Hype Up Your Followers — Keep the conversation going all through launch day. Get back to comments, share any cool fan-made content, and shout out your readers for their support. This back-and-forth not only makes the day more fun but keeps your audience engaged!

How Designity Can Meet Your Kindle eBook Marketing Needs

An orange and blue megaphone for using Designity to amplify your marketing reach!


All of these marketing activities, while very exciting, can also be time-consuming and stressful tasks, especially if you’re a smaller brand or individual without the resources to help you get it done.

Luckily, we have a solution for you.

Did you know Designity is made up of the top 3% of the thousands of talented creatives who apply each year? This means that when you partner with Designity, you’re partnering with the best of the best graphic designers, copywriters, social media experts, animators, web designers, and more; everyone you need to help you craft a winning Kindle eBook marketing campaign that rockets your book to the bestseller list.

Here’s a little more about how Designity can get you where you need to be:

  • Marketing Experts — Designity’s seasoned marketing professionals can help you strategize and execute effective marketing campaigns tailored to your book’s audience.
  • Professional Copywriting — Designity’s talented copywriters are ready to craft compelling content that captures attention and makes your eBook’s description, promotional materials, or ad copy stand out from the rest.
  • Graphic Design Services — Designity’s talented graphic designers can create the stunning eBook covers, layouts, and promotional graphics that it needs to stop the scroll and command attention. 
  • Illustration Services — Whether—  Whether you’re getting ready to publish a children’s book, technical guide, or fictional work, Designity’s illustrators can enhance your content and make it shine.
  • Designated Creative Directors — Each Designity account provides you with an experienced Creative Director to manage your marketing projects, your creative team, and your timeline.
  • Cost-Effective Model — Designity offers a cost-effective model that gives you access to all of these high-quality services without high pricing and expensive retainers of traditional marketing and design agencies. 

<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>

Designity: Your Kindle eBook Marketing Partner

So, if these benefits sound good to you, then you’re in the right place, friend.

Whether you’ve got the content and just need the marketing strategies to help you sell it or you’ve got the information you need and are looking for the writers to bring it to the page, Designity’s got you covered.

Go ahead and book your demo call today and we’ll get you started on your two-week, no-obligation trial so you can see first-hand the difference Designity can make for your Kindle eBook marketing strategies.

Are you ready to master your Kindle eBook marketing in 2024?

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About the author:
Sara Lopez
Sara is a Texas-based copywriter.
Interested in content collaboration? Email at
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