Laura B. has always treated design like storytelling with better spacing.
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Growing up around theater, music, dance, painting, and visual art, she learned early that creativity can make people feel something before a single word is explained. 
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That curiosity led her into graphic design, and later into editorial design, where layout, hierarchy, typography, and rhythm all have a job to do.
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Now a Senior Creative at Designity, Laura brings 10+ years of experience to work that feels thoughtful, beautiful, and easy to follow.
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Let’s dive into Laura’s creative background, visual storytelling approach, and the details that shape her work beautifully.
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Education & Creative Background

Let’s start with where Laura’s creative story began:
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1. What first drew you into graphic design?

From a very young age, I was drawn to artistic expression.

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My mother worked at a theater, which gave me access to many forms of art, including music, dance, theater, painting, and visual arts.

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Combined with the artistic education I received at school, I developed a deep appreciation for creativity and storytelling.

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I loved both creating and experiencing art, and that passion naturally led me to pursue graphic design as a profession.
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2. How did your Master’s in Editorial Design shape the way you think about layout, hierarchy, and storytelling?

One of the areas of graphic design that fascinated me most during my studies was editorial design.

I believe it is one of the most complete design disciplines because it requires you to think carefully about every element on the page.
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You must guide the reader's eye, establish a clear hierarchy, and create an intuitive reading flow.
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Editorial design is about creating a real experience where aesthetics and functionality come together to improve understanding.
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When done intentionally, design becomes an invisible guide that helps readers navigate information effortlessly while remaining engaged with the content.
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Editorial Design & Visual Storytelling

Next, Laura shares how editorial design shaped the way she guides readers through information:
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3. What has editorial design taught you about guiding people through information visually?

Typography, spacing, imagery, and composition all work together to create a path for the reader.

The goal is not simply to present information, but to make it easy to understand, navigate, and remember.
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What I find most interesting is that, as a designer, you become the guide throughout the reader's journey.

You help shape how information is discovered, processed, and experienced, often without the reader even realizing it.

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4. How do you approach turning complex ideas into clear, engaging visual systems?

I start by understanding the core idea and identifying what is truly essential.
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Before thinking about aesthetics, I focus on structure: what information needs to be communicated, who the audience is, and how they will interact with the content.
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Once that foundation is clear, I organize the information into a logical hierarchy and build a visual system that supports understanding.

I enjoy finding the balance between clarity and creativity.
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A successful visual system should simplify complexity without oversimplifying the message, making information both accessible and engaging.

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Senior Creative Expertise

After more than a decade in design, Laura shares how her creative process has become more strategic, intentional, and focused on solving the right problem:

5. With 10+ years in design, how has your creative process evolved?

My creative process has evolved significantly over the years. Early in my career, I often started with visual ideas and focused on how I wanted things to look.

Today, I spend much more time analyzing the information, understanding the objectives, and identifying the real problem that needs to be solved.

Experience has taught me the importance of structure and strategy.

I've learned to organize my process more effectively, focus on what truly matters, and recognize which ideas are most likely to succeed.‍

This not only helps me work more efficiently, but also leads to stronger and more purposeful creative solutions.

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6. What makes a design feel both beautiful and purposeful to you?

A successful design communicates effectively while creating an emotional connection.

Beauty alone isn't enough.It needs to solve a problem, tell a story, or support a goal.

When form and function work seamlessly together, the design feels purposeful.
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Collaboration & Creative Process

Here’s how Laura balances creative instinct, client goals, and strategic problem-solving:
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7. What have you learned from working across design, art direction, and audiovisual projects?

Working across different disciplines has taught me to think beyond individual deliverables and focus on the bigger narrative.

Whether it's a brand identity, a publication, a campaign, or a video, the goal is always to create a cohesive experience.

Each medium brings unique opportunities and challenges that enrich the creative process.
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8. How do you balance your own creative perspective with client goals and feedback?

This is always a challenging balance.

As creatives, we're naturally drawn to developing the most original, unexpected, or innovative ideas.
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But that doesn't necessarily mean those ideas are the right fit for the brand.
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I believe the key is listening.
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Clients know their audience, business, and challenges better than anyone else, and that knowledge is invaluable.
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My role is to bring creative thinking and expertise to the table while staying aligned with their objectives.
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The best solutions usually emerge when creativity and strategy work together.
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It's about finding the balance between what is exciting and what is effective, creating work that feels fresh and distinctive while genuinely supporting the brand's goals.

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Designity & Remote Creative Work

Laura also shares what drew her to Designity’s creative model and global team:
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9. What drew you to Designity’s creative model?

I was attracted to the opportunity to collaborate with talented professionals from different backgrounds while working on a diverse range of projects.

The model encourages both creativity and strategic thinking, which aligns closely with how I like to work.

I also appreciated the chance to contribute to brands across different industries while continuously learning from other creatives.

{{drowning-in-projects}}
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10. What has surprised you most about working with a global creative team?

What surprised me most is how naturally different perspectives can come together in a creative environment.
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While creatives often share a similar mindset, working with a global team has exposed me to different cultures, ways of thinking, and approaches to problem-solving.
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It’s inspiring to see how people from different backgrounds can collaborate so effectively and create stronger solutions for brands.
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That diversity makes every project feel like an opportunity to learn, grow, and see the work from a new angle.
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Inspiration Outside Work

Finally, Laura talks about the books, films, and quiet details that keep her creatively inspired:
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11. How do graphic novels and books about visual storytelling influence your design work?

Graphic novels are one of my favorite sources of inspiration because they combine narrative, composition, pacing, and visual language in such a powerful way.

They remind me that design is ultimately about storytelling and creating meaningful experiences for the audience.
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I believe designers are storytellers.
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Whether we're designing a publication, a brand, or a digital experience, we're guiding people through a narrative.

Graphic novels are a constant reminder of how visuals can communicate emotion, build atmosphere, and shape the way a story is experienced.

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12. Has cinema or birdwatching changed the way you notice composition, movement, or detail?

Cinema has always been a major source of inspiration for me.

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Film is all about composition, atmosphere, and visual storytelling, so it naturally influences how I approach aesthetics and creative projects.
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Birdwatching has become another source of inspiration.
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Nature offers endless lessons in color, movement, and design, and birds often feel like moving color palettes.

I also enjoy photographing them, which encourages me to slow down and pay closer attention to detail, light, and composition.

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Join Designity and Help Bring Better Creative Stories to Life

Laura’s story shows what’s possible when creativity, structure, and storytelling come together with purpose.
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At Designity creatives are supported by a community that values fresh ideas, strong strategy, and thoughtful collaboration at every stage of the process.
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What’s more?

Creative Directors lead strategy, feedback, and client communication, while Creatives get the support, steady work, and creative freedom they need to stay focused on doing their best work.
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Yep, no chasing clients, contracts, or invoices.

So, whether you’re passionate about editorial design, inspired by visual storytelling, or simply looking for a better way to do meaningful creative work, Designity is a place to keep growing.
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Join our creative community and discover what your next chapter could look like.

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