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Take a stroll down any store aisle (especially a snack food aisle when you’re hungry!), and take note of what you gravitate to — what you pick up and look at, what you toss in your cart.
What made you do it? Out of all the other products you could have snagged, why did you grab the one you did?
Most of the time? It’s the packaging.
Packaging design is very often the deciding factor between a product that gets scooped into your cart and one that stays on the shelf. Eye-catching colors, shapes, bold copy — even the way a box opens — it all affects the first impression a buyer gets of your brand and influences buying decisions!
That’s why many brands turn to specialized packaging design agencies to get their products the “gotta-have-it” look they need to sell. These experts know how to blend customer psychology, brand strategy, and sharp visuals to make packaging that looks great, protects your products, and drives real sales.
And if your brand is in the market for a packaging refresh, then we’re here to help you find the right partner to help you get it done. Today’s blog is a handpicked list of the 10 top packaging design agencies that consistently turn out stand-out results and deliver the results you can see both on the shelf and in your sales!
Top Packaging Design Agencies That Drive Sales
Packaging doesn’t just wrap your products — done right, it helps you sell them! And choosing the right packaging design agency can make all the difference in how your product performs on the shelf and in the market. Below is a curated list of top-performing agencies known for creating packaging that not only looks great but also drives conversions, strengthens brand identity, and enhances customer experience.
1. Designity
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Designity leads the pack with its innovative, on-demand Creative as a Service (CaaS) model, which gives brands a flexible and cost-efficient way to access the high-level packaging design they need without the traditional agency or in-house overhead.
What really sets Designity apart is its collaborative and scalable approach — each client gets hand-matched to a designated Creative Director with 10+ years of experience in their industry. They manage the account and lead a vetted, US-based creative team made up of the best of the best (only the top 3% of applicants are chosen!) in fields like graphic design, packaging design, illustration, copywriting, digital marketing, and more.
Whether you’re looking to launch a new product line or just give your packaging a much-needed facelift, Designity combines creative strategy, expert graphic design, and brand consistency to deliver the kind of packaging that doesn’t just look great on the shelves, it performs!
Key Features
- Custom packaging design that’s aligned with your brand and customer base
- Designated Creative Director guiding strategy, creative direction, and execution
- Access to a vetted, US-based creative team with top-tier packaging, branding, and marketing expertise.
- Trusted by startups and growing brands across e-commerce, retail, food, wellness, and more
Pricing: Designity offers flexible month-to-month pricing plans starting at $5,995/month that let you scale up or down and pause anytime, with unlimited project requests and revisions. Choose quarterly pricing and save $1,500 a quarter, and yearly pricing to save $10,800/ year.
Best for: Designity is an ideal choice for businesses that want standout packaging without the hassle of managing freelancers or committing to long-term agency contracts or retainers.
<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/6369722e59155470b6840033_Potential-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>
2. Zenpack
Zenpack is a full-service packaging agency that goes way beyond just visuals. They offer everything from structural engineering and prototyping to sustainable materials and production.
Known for their innovative approach and full-stop solutions, Zenpack works closely with a wide variety of brands to create packaging that’s both functional and beautiful. Their portfolio even includes well-known brands like the NBA and Mejuri, showing off their ability to create designs that are both luxurious and have mass-market appeal!
Key Features
- Full-service design, engineering, and manufacturing under one roof
- Deep focus on sustainability and eco-conscious packaging solutions
- In-house prototyping and testing to ensure real-world performance
- Premium unboxing experiences for e-commerce and retail
- Award-winning structural and visual design work
Best For: Zenpack is a strong fit for brands that want an all-in-one partner to handle every step of the packaging process—from early concept and structure to final production. Their sustainability focus also makes them a go-to choice for companies that prioritize eco-friendly packaging solutions without compromising on aesthetics or quality.
Pricing: Zenpack offers custom pricing based on your project scope, production needs, and materials. It’s pricey, but their hands-on approach and production quality make their services worth the hefty price tag!
3. Pentagram
Pentagram is one of the most iconic design firms in the world.
It’s known for its multidisciplinary approach to design and has created some of the most recognizable brand and packaging identities in the world, including brands like Saks Fifth Avenue and Rolls-Royce.
Their work blends simplicity, symbolism, and storytelling in a way that helps their clients stand out and make an impact.
Key Features
- World-renowned design team with decades of brand-building experience
- Minimalist, high-concept packaging that aligns with brand strategy
- Extensive experience across industries: fashion, food, tech, art, and more
- Deep understanding of cultural and visual trends
Best For: Pentagram is ideal for premium and legacy brands that want to build iconic packaging rooted in long-term brand vision. It’s especially well-suited for companies looking to make a bold, memorable impact through high-concept, strategically driven design.
Pricing: Pentagram works for big-name brands so their pricing falls in the top tier of the market. Reach out to their team to get a more accurate quote for the kind of packaging design services you’re looking for.
4. Backbone Branding
Backbone Branding is known for turning their packaging into a story!
Their designs feel more like works of art than boxes on a shelf, using clever structure and custom illustrations that connect with consumers. THey’ve picked up multiple design awards over the years and are especially loved for their ability to create packaging that’s meaningful and memorable!
Key Features
- Focus on storytelling through design
- Eye-catching visuals and creative structure
- Great at using color, form, and texture to create emotional impact
Best For: Backbone Branding is a great choice for brands that want packaging to do more than just look good—they want it to tell a story and create a connection. If you’re launching a premium product or want something with a strong visual personality, they’ll make a great fit.
Pricing: Backbone Branding has custom pricing based on each individual project. While they’re not the most budget-friendly, the quality and originality of the work make it worth the investment.
5. Pearlfisher
Pearlfisher is a design agency focused on creating packaging that offers up an experience for your customers’ senses!
Their packaging typically blends strong visuals with tactile elements and brand storytelling, positioning your products in a way that helps them make a real impact in-store and online! They serve big-name brands like Cadbury, Innocent Drinks, and Seedlip and can help your brand make its mark too!
Key Features
- Strong focus on how design feels, not just how it looks
- Strategic thinking blended with creative expression
- Proven success with food, drink, and lifestyle brands
Best For: Pearlfisher is ideal for consumer brands that want packaging to feel immersive and upscale. If you're in food, beverage, wellness, or anything lifestyle-driven, they’ll know how to make your product shine on the shelves.
Pricing: Mid to high range, depending on your project scope. They work best with brands looking for long-term creative partnership over quick one-offs.
6. B&B Studio
B&B Studio is known for helping challenger brands break through the noise with bold, disruptive packaging that demands attention!
They specialize in launching new products and helping them stand out instead of blending in with your competitors. Their work is edgy, creative, and uses strong visuals and storytelling to help you build an emotional connection with your customer at first glance.
Key Features
- Experts in launching new, disruptive brands
- Packaging that’s bold, fresh, and highly shelf-aware
- Strong blend of brand strategy and creative design
Best For: B&B Studio is a great match for startups and emerging brands that want to challenge the status quo and make a name for themselves in a crowded market. If your goal is to turn heads and claim your space in the market, they’re a smart partner.
Pricing: Pricing varies by project scope, but their work tends to be an investment suited for brands looking to build long-term value and recognition. Reach out to their team to get a more accurate quote for what you need.
7. Superside
Superside is a tech-enabled design company that offers fast, scalable creative solutions ideal for busy teams.
Their packaging design services are a great choice for brands who need quality design with a quick turnaround. Superside uses a subscription model, which makes getting design more accessible than managing freelancers or working with traditional design agencies.
Key Features
- Fast delivery and efficient project management
- Subscription-based model with predictable pricing
- Ideal for companies that need ongoing design help, not just one-off projects
Best For: Superside is perfect for startups and scaling brands that need packaging design delivered quickly and consistently. If you’ve got a growing product line and tight timelines, their streamlined approach makes them a reliable partner.
Pricing: Flat-rate subscription pricing with tiered plans depending on how much support you need each month. Typical subscriptions range from $10,000 to $100,000/month. A great choice for teams with larger budgets that want flexibility without surprise costs.
8. SmashBrand
SmashBrand takes a highly strategic and data-driven approach to packaging design.
They stand out for their ability to combine creative design with real-world testing, which helps brands optimize their packaging based on consumer behavior and performance metrics!
Their process includes A/B testing, consumer feedback, and brand audits. An ideal design partner for brands who like to focus on results.
Key Features
- Data-backed design process with built-in testing
- Packaging strategy tied to performance and shelf impact
- Expertise in consumer psychology and market positioning
Best For: SmashBrand is ideal for brands that want their packaging to do more than just look great—they want it to perform. If you're launching a new product or refreshing an existing one and want to make sure that it lands with your target audience, this agency delivers measurable, tested results.
Pricing: SmashBrand offers custom pricing based on your project scope and services needed. Reach out to their team to find a package that fits your needs!
9. PKG Brand Design
PKG Brand Design is a design agency that focuses on consumer-first packaging that starts with audience insight!
Their team believes in deep-dive strategy, design, and structure, with a special focus on brands in the food, beverage, and wellness spaces! Every design decision their team makes is guided by research and a deep understanding of what it takes to turn heads and influence shopper decisions!
Key Features
- Strong research and strategy foundation
- Experience in food, beverage, and health brands
- Packaging that blends visual appeal with consumer behavior insights
Best For: PKG Branding is a great match for brands that want to align their packaging with real consumer needs and motivations. If you’re looking to connect more deeply with your audience through packaging that speaks to them, this team brings smart, shopper-focused solutions.
Pricing: Mid-range to premium pricing depending on what you need. Contact their team directly to get a more accurate quote for the services you’ll need.
10. Deal Design
Deal Design is a creative agency that has decades of experience designing packaging for retail and health brands.
They balance a strong shelf presence with storytelling through the use of custom illustration, typography, and structure to give your products a package that stands out even on the most crowded shelves!
Key Features
- Specializes in packaging for retail and wellness industries
- Emphasis on visual branding and creative appeal
- Strong understanding of what drives purchase decisions in-store
Best For: Deal Design is a great choice for consumer brands in the health, wellness, and lifestyle categories — that want packaging that blends creativity with market appeal. Their work is all about making products stand out on shelves while still feeling true to your brand story.
Pricing: Flexible pricing based on scope. They offer good value for brands that want strong creative direction without overcomplicating the process. Reach out to their team to get a more accurate quote for services!
What Makes a Great Packaging Design Agency?
The 10 companies on our list are examples of top-tier package design agencies.
But what makes a great packaging agency? We find that the best ones don’t just make your product look good on a shelf—they create packaging that tells a story, connects with the right audience, and actually helps drive sales.
Here are a few things all the greats have in common:
- Strategic thinking — Great agencies don’t just start designing—they dig into your brand, your goals, and your audience first. Every design decision is backed by a clear strategy.
- Branding expertise — Packaging should feel like a natural extension of your brand. Top agencies know how to create designs that stay true to your identity while still standing out in your category.
- Consumer insight — The best designs speak directly to the people you're trying to reach. Look for agencies that understand shopper behavior and know how to design for your specific market.
- Creative innovation — Whether it’s through structure, materials, or visuals, strong packaging agencies bring fresh ideas to the table. They know how to make your product stand out in a crowded space.
- Measurable results — Design should be more than just pretty. Top agencies track how their packaging performs—whether that’s through increased shelf presence, better engagement, or improved sales numbers.
So, what should you look for in a packaging design partner?
Well …
How to Choose the Right Packaging Design Agency
Picking the right packaging design agency to partner with is a big decision.
After all, the way your product looks on the shelf (or online) plays a huge role in how customers perceive and interact with your brand.
So, as you narrow down your options, here are a few things to consider:
- Portfolio Review — Take a close look at their past work. Does their style resonate with your brand? Do their designs feel modern, intentional, and consumer-ready? A strong portfolio can give you a quick glimpse into their creativity, versatility, and understanding of different industries.
- Industry Experience — Have they worked with brands like yours before? While a fresh perspective can be great, it’s also helpful if they understand the packaging needs, trends, and compliance standards within your specific product category.
- Client Testimonials — Real feedback says a lot. Look for testimonials, case studies, or reviews that highlight the agency’s communication style, reliability, and results. Bonus points if they’ve helped other brands boost shelf presence or sales.
- Budget and Pricing — Every agency prices differently, so make sure their structure fits your budget. Some offer flat-rate packages, while others bill by the hour or by project. Be honest about what you can spend and look for transparency in how they price and scope work.
- Communication and Collaboration — Packaging design is a team effort. Pay attention to how they communicate, how quickly they respond, and how involved you’ll be throughout the process. You want a partner who listens, offers guidance, and works with you — not just for you.
Bring Your Packaging to Life with Designity
Ultimately, the best packaging design agency will be the one that can bring your vision to life on the shelves (or online).
And if you’re looking to save some time with your hunt for the perfect partner, then Designity checks all the boxes you need!
With Designity in your corner, you’ll get a designated Creative Director to lead your team and the best of the best US-based packaging designers to provide you with packaging that looks great, aligns with your brand, and helps you move your products fast!
Want to see what Designity can do?
Check out our packaging and label design service page and portfolio to see how our experts have been able to elevate the visuals of brands just like yours. Like what you see? Make it more hands-on by booking your demo call today.
We can’t wait to get you started with a two-week trial, no upfront payment required. Test-drive our 100+ services and see firsthand why Designity is the last packaging design partner your brand will ever need!
Are you ready to have packaging that your customers can’t ignore?
