Graphic Design & Illustration Services

Because we vet the Creatives to make sure they’ll do great work for you. Because we hire only US-based Creatives to make sure communication stays effective. Because your designated Creative Director will fit your working style, your brand style, and your industry so that you spend less time thinking about graphic design. Because Designity employs always-evolving platform automations to keep every team member efficient so that you never miss a deadline. Because Designity has access to vetted Creatives across 100 different skills so that you can stop managing multiple providers. Because you’d rather pay a simple, cost-effective, monthly subscription than a contractual project-based retainer with hidden fees. Because you’d love to be able to dream up new marketing ideas if you only had a trustworthy team. Say hello to your new trustworthy team.

In one sense, “graphic design” is such a broad term that it can apply to anything that a designer, marketer, video editor, or animator does. However, in the agency world, and on Designity’s platform, it’s helpful to narrow it down to projects which are pure graphic design or illustration. As such, Designity gives you access to a number of graphic design services, including:

1. Infographic / Data Visualizations: Transforming raw data into captivating stories that speak to your audience. It’s like turning numbers into a visual symphony that resonates.
2. 2D / 3D Illustrations & Product Visualizations: From paper to pixels, we breathe life into your ideas. It’s like a digital magic show where your concepts take center stage.
3. GIF Animation: Make visuals dance, jump, and wink with GIFs that grab attention. Imagine your brand doing the cha-cha on screens everywhere.
4. Icon & Pattern Creation: We’re in the business of making icons iconic and patterns pattern-tastic. Your brand gets a signature style that’s instantly recognizable.
5. Print Advertising: Think of us as your go-to for print magic. From brochures to billboards, we craft designs that make paper feel proud.

Freelance graphic designers and illustrators typically base their fees on an hourly rate, ranging from $40 for an offshore beginner, to $250 an hour for an experience US-based Creative. Agencies are opaque about their pricing, as they’re covering the costs of a large internal team, legal fees, and so on. Get ready to grin, ’cause on Designity’s platform, we’ve got you covered with flat monthly, quarterly, or annual pricing. Say goodbye to extra fees lurking around corners! The Designity platform’s plans start at just $3,150 per month, so you can save those pennies for your next design masterpiece.

Graphic design projects can be completed in as little as 24 hours, or they can take a month or more. It depends on what the project scope is, how many illustrations will be needed, what the complexity of the project is, and numerous other elements. But fear not – we’re all about timely awesomeness without compromising quality. The Designity platform’s secret sauce? Genius automations and well-oiled creative process, combined with your own designated Creative Director & Project Manager to sort out the details, assemble the team, and manage everything through completion

Ah, the graphic design and illustration process, where ideas transform into something eye-catching! Let’s break it down:

1. 60-min. Strategy Session: Like speed dating with your creative ideas. Can you find the perfect match?
2. Stock Visuals / Illustrations / Icons / etc. Sourcing: The thrift shopping of design, only without the weird smells.
3. Custom Design and Illustration Work: Where the real magic happens – creating something from nothing. Like pulling a rabbit out of a hat, but way cooler.
4. Resizing Designs for Different Formats: It’s like fitting your design into pants of different sizes, without the awkward dressing room experience.
5. Simple Interaction or Motion (GIF / Interactive PDF / etc.): Putting a little dance in your design’s step.
6. Insert Existing Visual / Written Content: Building a digital collage without the messy glue.
7. Print File Preparation: Making sure your design’s hair is combed and its tie is straight before meeting the printers.
8. Print Vendors Coordination: Essentially, playing matchmaker between your files and the printer.
9. NFT Creation ($495): For when your design wants to rub elbows with virtual high-society.
10. Mockups Creation for (Stakeholder) Presentations: Rolling out the red carpet and presenting your design like a Hollywood star.

Once you have a solid design process in place, the question becomes how efficiently you can execute on it, and how you can know that your designer is skilled enough to do the work. Designity’s platform speaks for itself in this regard through case studies and clients have a lot to say as well. With a knack for solving design dilemmas and a friendlier-than-a-puppy-in-a-park approach, we’re your perfect partner to elevate your brand. Access the crème de la crème of US-based talent, a savvy Creative Director, and tech that’s practically a crystal ball for design and marketing projects.

The Designity platform’s creative compass points to these key principles:

Simplicity: Keep it clean and crisp.

Hierarchy: Organize with a sprinkle of visual hierarchy magic.

Balance: It’s like finding the perfect balance between chocolate and peanut butter.

Contrast: Think yin-yang vibes – balance the light and dark.

Consistency: Like your favorite playlist, make sure it flows smoothly.

About Graphic Design: Graphic designers and illustrators are like the superheroes of the visual world, swooping in to give identity, color, and flair to a brand's messages. Their skills involve creating visually engaging artworks, be it logos, advertisements, brochures, or the cute cat illustration for your website. These services cover everything from conception to execution, incorporating elements like layout, typography, and color theory, all mixed together in a creative blender to deliver eye-catching results.

What makes graphic designers and illustrators even cooler is their ability to translate complex ideas into engaging visuals. Need to make an infographic that doesn't bore people to tears? Call in the graphic design squad. Want an illustration that tickles the funny bone or tugs at the heartstrings? The illustrators have got your back. Together, they turn mundane content into memorable experiences, one pixel at a time. Like a good cappuccino, it's all about the perfect blend!

Graphic Design is ruled by the Adobe Creative Suite. The core tools for designers are InDesign, Illustrator, and Photorhop. Sure, there are other competing companies, but too often teams experience compatibility issues and workflow frustrations when using Affinity Designer and other apps. The exception here is Figma! Figma has grown to be a truly robust tool for design which also enables easy collaboration.

Graphic design is the single most important part of successful marketing campaigns. Whatever your marketing goals, the vehicle for their success will be graphic design. Come up with a great call to action? No one’s going to see it without beautiful graphic design. Have a killer idea for an omnichannel campaign? You won’t get any leads without it being seen inside a great design asset. Want to discover the best ad ROI? You’ll need a designer to create multiple ads to A/B test. Graphic design is the canvas for all marketing and it’s what drives all conversions, every day.

The main purpose of graphic design & illustration is to communicate a message through visual content. It's all about taking a concept or idea and translating it into something visually appealing and easy to understand. By using elements such as color, typography, images, contrast, shape, and symbols, graphic design & illustration capture attention and convey information or emotions in an engaging way. Whether it's a brand logo that needs to resonate with consumers, an infographic that breaks down complex data, or an illustration that adds life to a story, the ultimate goal is to connect with the audience and make the content more accessible and compelling. It's like a visual handshake, extending a friendly invitation to understand and engage with a subject.

Freelance graphic designers are available from lots of places! From Fiverr to Upwork to high-end agencies, graphic design and illustration is a skillset with many levels and many niche areas of expertise. Good news: You’ve just unlocked the secret portal to the top 3% of US-based Creatives! No need to hire an entire in-house army – Designity’s platform is your treasure chest of cost-effective creative solutions that reduce your admin time by supplying quality control, creative direction, and project management as part of the platform.

Local graphic designers are available in most markets. Ask your network of business contacts and run a few searches through Google to get a sense of the caliber of designers available in your area. Then compare to the top 3% of US-based and vetted Creatives in Designity’s creative community. The Designity platform connects you with a stellar US-based creative squad, no matter where you’re at. Designity breaks geographical barriers, ensuring you’ve got an A-team of designers, no matter your coordinates.

The future of graphic design & illustration is shaping up to be more colorful, animated, and tech-savvy than a chameleon in a virtual reality headset! With constant advancements in technology and design tools, the boundaries of creativity are being pushed like never before. AI might be doodling in the corner, and AR could take illustrations off the page and into your living room. Even NFTs are getting in on the action, making digital art a hot commodity. So, buckle up, because graphic design & illustration are not just drawing pretty pictures anymore; they're setting the stage for an eye-popping, interactive, digital fiesta!

AI is like that artistic friend who never sleeps, assisting graphic designers and illustrators in ways previously unimagined. From speeding up mundane tasks to providing suggestions based on design trends, AI is enhancing creativity rather than stifling it. Algorithms can now analyze a design and provide feedback, auto-generate various layouts, or even create basic logos, allowing designers to focus on the more complex and creative aspects of their work.

But it's not just about speeding up tasks; AI is becoming a collaborative partner in the creative process. Machine learning algorithms are being trained to understand artistic style and can assist in creating intricate patterns, color choices, and even complete illustrations based on a simple sketch or theme. While some may fear the robots are coming for their easels, many artists are finding AI to be a new tool in their palette, broadening their capabilities and taking their work to new, futuristic horizons.

Designity stands at the crossroads of art and technology, combining AI's efficiency with human creativity. As a tech-enabled and Web3-enabled creative platform, Designity provides marketers with the best of both worlds. AI tools streamline processes and suggest innovative ideas, while human experts add that essential touch of intuition and artistic flair. It's like having a symphony of minds and machines playing together, composing a masterpiece tailored to your needs. This symbiotic relationship enhances creative strategy and overall efficiency, helping businesses communicate their brand in the most compelling way. It's creativity supercharged, where algorithms meet sketchpads, all under the trusted umbrella of Designity.

Graphic design is a broad category with multiple skill sets included. Only Designity gives you access to a vetted pool of US-based Creatives with deep skills across 100 categories. Whether your project needs an illustrator, an iconographer, a typographer, a motion graphics designer, a print designer, or a digital marketing designer, you have it all with Designity. Your designated Creative Director will fit your working style, your brand style, and your industry so that you spend less time thinking about graphic design, and they’ll manage the creative team for you as well!

So why should you choose Designity? Because Designity employs always-evolving platform automations to keep every team member efficient so that you never miss a deadline. Because Designity has access to vetted Creatives across 100 different skills so that you can stop managing multiple providers. Because you’d rather pay a simple, cost-effective, monthly subscription than a contractual project-based retainer with hidden fees. Because you’d love to be able to dream up new marketing ideas if you only had a trustworthy team. Say hello to your new trustworthy team.