Optimized Digital-Print Campaign for Atlanticus

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Description

Atlanticus needed a new look and feel for its credit card product, Aspire. CD, Pooyan and his team have been creating assets for this specific product for about a year, but at this round, the client entirely relied on the creative team for the overall visual and written concept. We started by exploring messaging in three channels: (1) Gas. Groceries. Utilities. Life in General, (2) unexpected expenses, and (3) Small Everyday Luxuries. After establishing the direction of the copywriting, the illustration team started sketching initial concepts, which became the very core of the campaign after rounds of revisions. The ideas then flourished into different media and formats, from motion graphics and print assets to pixel-perfect digital ads, landing pages, and email blasts.

Creative Director

Optimized Digital-Print Campaign for Atlanticus
Pooyan A.
Toronto
12+ Years
UX/UI, Branding & Logo Design, Website Design, Video Production, and Illustrations

Information

Industry
Scope of Work
Content strategy, Creative content, Editing and proofreading, Sales and technical copy, Scriptwriting, Email marketing, Asset design, Google advertising, Social media marketing and advertising, GIF animation, Motion graphics & animation, Video & audio editing, Postcards and mailers, Landing page design, Presentations & templates.
Involved Creatives

Nadia X. | New York | Graphic Designer

Nicolas A. | Georgia | Graphic Designer

Abigail D. | Minnesota | Web Designer

Gillian H. | New York | Copywriter

Plan type
Premium Plan
Project Duration
16 Weeks