Curriculum Icon System for Right At School
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Description
Create a playful curriculum icon system for Right At School’s 2026–27 programming, expanding the brand’s existing visual language with kid-friendly illustrations. Through multiple rounds of creative exploration and refinement, the final icons balance personality and consistency while giving each curriculum theme its own distinctive visual identity.
Creative Director
Emily B.
New York
10+ Years
Marketing + Advertising, Graphic Design + Branding, Website Design
Creative
Information
Industry
Education & E-Learning
Scope of Work
Right At School needed to expand its existing icon library for the 2026–27 curriculum while staying consistent with its established visual identity. Our team developed and refined a series of playful, kid-friendly illustrations across multiple creative rounds, resulting in a cohesive icon system with distinct visual personalities for each curriculum theme.
Involved Creatives
Emily Bouman | Creative Director
Kulsuma Fahima | Graphic Design
