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About Endo: A Specialty Pharmaceutical Leader
Endo is a specialty pharmaceutical company with a bold mission: helping people live their best lives through high-quality, life-enhancing therapies.
With decades of proven success, Endo’s global team of passionate experts transforms insights into treatments that reach patients when they need them most.
The company partners closely with hospitals and healthcare systems to simplify care delivery, innovating at every stage, from manufacturing to treatment, so providers can focus on what matters most — their patients.
Endo’s aseptic product portfolio spans multiple therapeutic categories, offering both branded and generic injectables designed to bring more value and efficiency to healthcare.
The Challenge: Building Visibility for a Rebranded Injectable Unit
Endo had recently rebranded its PAR Sterile Injectables division and needed LinkedIn to be the front door for its hospital-focused audience.
The goal was clear: build credibility with pharmacists, showcase innovation, and humanize the brand through employee stories and product education.
But challenges stood in the way:
- New division, new expectations: The rebrand required fresh creative to introduce Endo Injectable Solutions as a leader in the hospital segment.
- Product launches piling up: Multiple products needed content support, from workflow explainers to campaign-ready visuals.
- Employee stories untapped: Endo wanted to highlight the people behind its manufacturing facilities, but lacked a scalable way to produce video and social content.
- Slow, uneven output: A small internal team and costly external partners made it difficult to sustain momentum on LinkedIn.
Without a consistent, scalable content engine, Endo risked losing the chance to establish Endo Injectable Solutions as a trusted, visible name in healthcare.
The Solution: A Scalable LinkedIn Growth Strategy
To bring its rebranded Endo Injectable Solutions unit to life, Endo partnered with Designity. A dedicated creative team led strategy and execution:
- Emily: Creative Director
- Nilmari: Senior Copywriter / Strategist
- Jingting: Designer
- Sam L: Emerging Designer
Together, they launched a brand-new LinkedIn showcase page and scaled it into a credible channel for reaching hospital pharmacists and healthcare decision-makers.
Through Designity’s Creative-as-a-Service model, the team delivered both strategy and execution:
- Content Plan & Cadence: Developed a LinkedIn-first content strategy setting posting frequency, messaging pillars, and engagement tactics, supported by strong content management and planning.
- Copy & Messaging: Crafted concise, engaging LinkedIn copy and content to highlight Endo’s innovations, share employee stories, and emphasize the brand’s community impact.
- Graphics & Carousels: Delivered bold, on-brand graphic design and illustrations, paired with carousel posts designed for LinkedIn to boost visibility and engagement.
- Employee & Product Videos: Produced short-form storytelling with video production and editing services, spotlighting Endo’s employees and manufacturing processes.
- Community & Awareness Tactics: Coordinated content around national health days, employee spotlights, and repurposed assets to sustain engagement.
How Designity Worked with Endo: From Conception to Creation
Designity’s collaboration with Endo followed a clear set of phases to build and launch their LinkedIn presence with both structure and creativity:
Phase 1: Competitor Audit & Analysis
Benchmarked Fresenius Kabi, Baxter, Hikma, and Long Grove Pharmaceuticals to evaluate followers, post frequency, content types, and engagement strategies.
Phase 2: Define Posting Frequency
Recommended a cadence of 1–3 posts per month to align with competitors while keeping output sustainable for Endo’s lean team.
Phase 3: Content Buckets for Consistency
Reorganized messaging into four categories — Business Unit News, Product Education & Behind the Scenes, Team Member Spotlights, and Community Impact — to ensure a balanced mix of posts.
Phase 4: Campaign Themes & Key Dates
Planned campaigns around community-driven healthcare dates like National Pharmacists Day, National Hospital Week, and National Nurses Week to maximize relevance and engagement.
Phase 5: Video & Employee Storytelling
Planned behind-the-scenes videos and employee interviews to humanize Endo’s brand and highlight its manufacturing process.
Phase 6: Carousel & Visual Strategy
Designed branded carousels and post graphics to boost shareability, increase engagement, and help Endo’s content stand out in a competitive healthcare feed.
Phase 7: Sample Content & Legal Review
Delivered post mockups with copy, headlines, and graphics, then packaged everything for Endo’s legal team to speed up approval cycles.
The Results & Impact: 1K+ Followers and High Engagement in 60 Days
Designity’s LinkedIn-first strategy gave Endo a measurable boost in reach, engagement, and efficiency. Within months, the new showcase page was already outperforming expectations:
- 746 Followers in the First 2 Weeks: The showcase page launch generated strong early traction.
- +41% Growth in the Following 6 Weeks: By the 2-month mark, Endo reached 1,056 followers, building credibility fast in a competitive healthcare space.
- 92+ Average Likes per Post: With only 12 posts in the first 60 days, Endo achieved engagement rates far above industry norms. For comparison, LinkedIn pages with 1–5K followers average just 27 likes per multi-image post.
- 7× Posting Frequency Increase: Endo went from just 1–3 posts per month to 2–5 posts per week, building a steady content rhythm.
- 20+ Creative Projects Delivered in Under a Year: Designity’s model enabled Endo’s lean team to scale output across videos, carousels, and branded graphics without adding headcount.
- Content That Drove Community Engagement: Campaigns for National Pharmacists Day, Hospital Week, and Nurses Week resonated strongly with healthcare audiences, creating touchpoints that boosted reach and shareability.
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Looking Ahead: What’s Next for Endo
Endo’s collaboration with Designity shows no signs of slowing down.
With a major rebrand planned for 2025 and ongoing marketing needs, Endo continues to see us as a trusted creative partner — one that can deliver fresh ideas, manage complex projects, and scale quickly to meet their goals.
If Endo can build a new LinkedIn presence and scale content strategy Designity, what could your team achieve with the right partner?
We combine the top 3% of vetted creatives with the expertise of seasoned Creative Directors to deliver consistent, high-quality work faster and more cost-effectively than traditional agencies,
With our flexible subscription model and two-week free trial, you can experience the results for yourself before committing.
Book a demo today and see how Designity can help you elevate your brand’s story and achieve your next big milestone.
