Industrial Design for Sutra
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Description
For this project, our client asked us to refresh the current flatiron to have a sleek new look and feel and meet a more luxury pricepoint of $480 per unit.
Creative Director

Matthew W.
New York
10+ Years
Graphic Design & Illustration, Content & Copywriting, Video Production
Creative
Information
Industry
Consumer Goods
Scope of Work
Evolve the current flatiron through an industrial design refresh—updating the visual language, materials/finishes, and overall user-perceived quality—to support a luxury-tier repositioning.
Involved Creatives
Alex A. | Cincinnati, Ohio | Graphics/Marketing/Brand









