Account-Based Marketing Expert

As an ABM Expert at Designity, you’ll drive high-impact, account-based strategies that convert top-tier prospects into pipeline and revenue. This hybrid role will lead Designity’s own ABM initiatives as well as support strategic client campaigns, giving you the opportunity to make an impact across industries. You’ll lead ABM programs from strategy to execution, combining personalization, automation, and multi-channel tactics. You'll use AI-powered tools to streamline targeting, customize messaging at scale, and measure what matters, so your time goes into optimizing what works. You’ll collaborate closely with sales, content, and creative teams to ensure the right message hits the right account at the right time.
Designity is a Creative-as-a-Service (CaaS) platform that empowers businesses with a flexible, high-quality, and scalable alternative to traditional agencies and in-house teams.
Our unique model connects marketing and creative leaders with the top 3% of US-based creative and marketing talent, all led by experienced Creative Directors, Project Managers, and Marketing Strategists. Through our collaborative platform, we streamline the creative process, ensuring fast, high-impact execution without the inefficiencies of hiring in-house or the high costs of traditional agencies.
Brands like Calendly, Kung Fu Tea, and Marriott Hotels trust Designity to handle their design and marketing needs—proving that there's a better way to scale creativity. Unlike in-house hiring, which is expensive and skill-limiting, or marketplaces like Upwork and Fiverr, which lack reliability and creative oversight, Designity delivers a seamless, results-driven approach that makes creative collaboration effortless.
PRIMARY RESPONSIBILITIES
- Own ABM strategy and execution across 1:1, 1:Few, and 1:Many campaigns.
- Build target account lists using firmographic, technographic, and intent data.
- Run multi-touch campaigns across email, paid media, direct mail, LinkedIn outreach, and sales alignment efforts.
- Optimize landing pages, personalized microsites, and account-specific content to improve engagement and conversion rates.
- Collaborate with content, design, and sales teams to develop personalized messaging, assets, and outreach strategies.
- Integrate AI-driven tools to generate content variants, optimize outreach timing, and automate parts of the buyer journey for scale and efficiency.
- Define and measure ABM success metrics to continuously analyze and optimize ABM performance, adjusting targeting, messaging, and channels based on engagement data.
- Develop real-time ABM dashboards and reporting, ensuring both marketing and sales have visibility into account engagement.
- Train sales teams on ABM best practices, helping them leverage personalized outreach effectively.
REQUIREMENTS
- 5+ years of experience in ABM, demand generation, or enterprise marketing.
- Proven success in executing multi-tiered ABM strategies (1:1, 1:Few, and 1:Many).
- Deep expertise in LinkedIn Ads, programmatic ABM, email automation, and personalization tools.
- Strong background in sales-marketing alignment and account-based selling strategies.
- Experience with CRM (HubSpot, Salesforce) and marketing automation (Marketo, Pardot).
- Excellent analytical skills with the ability to measure and interpret ABM effectiveness, and translate insights into clear, actionable optimization strategies.
- Experience integrating AI tools for personalization, predictive sending, or performance insights.
- Highly organized, results-oriented, and confident in managing multiple projects simultaneously.
- Experience with ABM platforms (6sense, Demandbase, Terminus, or similar) is a plus.
BENEFITS:
- Join a company at the perfect moment! Career making opportunity.
- Work remotely full-time, within a virtual office environment.
- Unwind during the flexible PTO (available after 90 days), and company holidays.
- Professional growth opportunities and ongoing training.
- Enjoy dedicated focus times designed to boost your productivity and creativity.
- Fast-moving, values-driven, globally distributed team.
In order to be considered for this position, you need to complete the application process at www.designity.com/careers/account-based-marketing-expert
Please do NOT follow up on your application. We will be in touch within 2-3 weeks if you're qualified.
At Designity, employment decisions are based on business needs, qualifications, and merit. We are an Equal Opportunity Employer, valuing diversity in culture, perspectives, skills, and experiences, which strengthens our team, clients, and products.
Be cautious when applying. Official communications from Designity will come only from the Designity.com domain. We will never request payment details. Beware of scammers using fake domains like Designity.team to attempt fraud.

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