Blog > Creative as a Service (CaaS) > Top 15 Services Offered by Full-Service Creative Agencies in 2024

15 Creative Services Your Brand Needs

April 23, 2024
·
11
min read

Digital marketing can really take it out of you.

Trust us, we know.

In between keeping up with your customers, managing freelancers, and making sure you have all of the collateral you need to keep up with your marketing efforts and grow your business, you barely have a second to breathe.

That’s why, quite often, marketers decide that it’s to their benefit to scrape some of those tasks off their plate. Usually, they start by outsourcing their marketing projects. 

Outsourcing your marketing collateral has the double benefit of taking your marketing projects off of your shoulders as well as negating the need to source and manage a revolving door of freelance talent.

Because of this, full-service creative agencies are becoming a more and more popular solution to the creative bottleneck and making it possible for marketers to meet their goals and still have time left in their day!

So, what can full-service creative agencies do for you?

We’re glad you asked! Today’s blog is covering the top 15 services you can outsource to a full-service creative agency to reclaim your time and get the high-quality assets your marketing efforts need to succeed!

What are Full-Service Creative Agencies?

A computer screen displaying elements of graphic design, word processors, and video editing; all services offered by a full-service agency.

A full-service creative agency is a company that offers a wide range of marketing and advertising services all under one roof (or no roof, if they’re remote!).

These agencies have the manpower and resources to handle every aspect of a marketing campaign that your brand could ever need. Essentially, they are a one-stop shop, providing you with everything from creative design services to strategy and execution.

The goal of these full-service creative agencies is to provide all of these services for your brand in order for you to have consistency and excellence across all of your channels and touchpoints.

The Top 15 Services You Can Expect from Full-Service Creative Agencies

So, what do we mean by “wide range of marketing and advertising services?”

Allow us to elaborate. 

Here are 15 creative services that you can expect to see from a full-service creative agency that’s worth its salt!

1. Brand Development Services

A quick thought experiment:

What pops into your head when we mention brands like Coca-Cola?

Nike?

Apple?

If you immediately thought of Coca-Cola’s iconic white lettering, the Nike swoosh, the “Just Do It” catchphrase, or Apple’s sleek Genius bars and shiny logo, then that’s because those three companies have worked hard on their branding to ensure that those images pop up in your head the instant their brand is mentioned.

And you want the same for your brand.

Having a strong and memorable brand identity helps to establish your place in the market and become just as memorable for your audience. A brand guidebook is where you start to achieve all of this. Developing brand guidelines keeps all of your visuals, including logo, color palette, and typography consistent, memorable, and true reflections of your brand’s values, lifestyle, and goals.

Full-service creative agencies have the resources and the talented graphic designers, brand strategists, illustrators, and more that you'll need to create your brand guidelines and start you on the path toward that memorable identity you need to succeed.

2. UX/UI Design

We’ve mentioned before how a brand’s website is very often the first point of contact for their potential customers.

Because of this fact, your website must be user-friendly, intuitive, and responsive so that your users can easily find the information they need, have easy access to valuable and informative content, and have a platform to contact you or leave you feedback.

Full-service creative agencies have UX/UI designers in their talent pool who specialize in creating user-friendly websites that are not just stunning to look at but have optimal performance across all devices and give your audience exactly what they’re looking for.

3. Web Development

Just like your customers expect an easy-to-navigate and visually pleasing website, they also expect a website that functions correctly, loads quickly, and keeps their data safe.

Full-service agencies employ talented web developers who make sure that your website functions flawlessly, whether your visitor is on a desktop at work or a smartphone on a subway. The right developers will make sure that you have a responsive and interactive website that lays the foundation for a strong online presence for your brand and keeps your customers happily visiting over and over again.

4. Mobile App Development

Websites aren’t the only digital asset that your customers expect to function properly and provide value.

If your brand has a mobile app (or wants one!), full-service creative agencies have the right mobile app designers on staff who can ensure that your app delivers a seamless experience across all platforms (Android, iOS, etc.) and is working hard to enhance your user engagement and meet your customer’s needs.

5. Copy & Content Writing

A pencil and a tablet. Copy & content writing is a service you can expect from a full-service creative agency.

Words have power.

The copy you use on your website, your emails, your digital ads, and your social media posts should be doing everything it can to convert visitors, position you as an expert and thought leader in your field, and persuade your customers into becoming cheerful brand advocates.

The copy and content writers at a full-service creative agency specialize in the type of persuasive writing for everything from blog posts to whitepapers to case studies, giving you the content creation and strategy you need to turn your socials and website into a valuable information hub that your customers think of as their go-to resource.

6. SEO Services

Of course, all of that excellent content won’t do you as much good if it isn’t visible.

SEO-optimized content makes all the difference here and can improve your search engine rankings and attract more organic traffic, leading to higher conversions and more ROI.

The SEO experts at a full-service creative agency know how to use the right keywords and phrases within your website copy, as well as techniques like backlinks, alt tags, meta tags, and more to boost your website’s authority and help you rank higher in online searches.

7. Video Editing

There’s a reason many folks would rather watch a movie of a beloved story than read the book.

Video is a very dynamic and engaging medium, capable of stopping your customers mid-scroll and commanding their attention.

The right video editing techniques use colors, sound design, and cuts to turn your video content from “meh” to “wow” so that you’re effectively telling your brand’s story, putting your products and services in the best possible light, and engaging your audience on a whole new level.

8. Animation / Motion Graphics

And if animation is more your game when it comes to video content, then, no worries! You can expect animation and motion graphics services from a full-service creative agency as well.

Animation and motion graphics can help you bring messages, concepts, and "how-tos" to life with visuals that captivate and educate viewers in a fun, “can’t miss it” way.

9. NFT Design

The NFT market is booming and if you want to get on board, now’s the time.

NFTs (Non-Fungible Tokens) have opened up new possibilities for artists, designers, and brands to create and monetize digital assets in new and innovative ways.

Full-service creative agencies that offer NFT design services can help you to navigate this new playing field, helping you with every step of the process from conceptualizing assets to tokenizing them on the blockchain to boost your digital presence, create more streams of revenue, and position you as the future-ready brand that you are.

10. Packaging and Label Design

A smiling yellow blob beside two cartons; package design is a service you can expect from a full-service creative agency.

Your packaging and label design can make all of the difference in how customers perceive your products and your brand.

The right packaging does more than just make your product look appealing on the shelves; it should also convey its quality, protect it during shipping, and subtly provide your potential customers with everything they need to know to want to make a purchase and take it home.

Full-service creative agencies have plenty of skilled and experienced packaging and label designers on their team, experts who are able to use the best techniques and materials to give you head-turning design, cost-effective solutions, and processes to keep your packaging as environmentally sustainable as possible.

11. Graphic Design

From brochures to business cards to logos and social media ads, graphic design is what you use to communicate your brand visually and connect emotionally with your target audience.

It’s an art that uses colors, fonts, layouts, whitespace, and illustrations to tell your story, spread your message, and persuade your customers to take the actions you want them to take.

Full-service creative agencies give you access to the best of the best graphic designers who have a keen eye for design and are equipped with the marketing strategies that get results. They can give you marketing collateral that not only turns heads but keeps your brand identity consistent, resonates with your audience, and conveys excellence.

12. Social Media & Digital Ads

Your audience spends quite a bit of time online, either scrolling through social media or surfing the internet.

If you want your marketing efforts to be effective, you’ll need to meet them where they are. Social media and digital ads can help your brand launch targeted campaigns on social media platforms capable of reaching and engaging your audience with eye-catching and persuasive ads.

A full-service creative agency will have the designers, copywriters, and strategists you need to manage your campaigns and plan and execute a consistent strategy across all of your digital channels!

13. Email Marketing Campaigns

Email marketing campaigns can be a powerful tool for nurturing your leads through your sales funnel and eventually converting those email subscribers into paying customers and loyal brand advocates.

The experts at a full-service creative agency will have strategists, designers, copywriters, and the tools and resources you need to not only craft compelling and visually engaging emails but to analyze and optimize your campaigns for the best results possible.

14. Marketing Collateral

Your marketing collateral is a powerful tool.

It can amplify your brand awareness, effectively communicate your unique value proposition, and engage your target audience in a variety of ways, online and off!

From brochures and flyers to eBooks and infographics, each piece of collateral is a representative of your brand and helps you spread awareness of your products and services and your message to the world.

The right creative agency provides you with the designers you need to make sure that your collateral is not only consistently stunning and aesthetically pleasing but that it is strategically crafted to help you meet your goals and move your audience further along their buyer journey.

15. Marketing Audit & Strategy

You can’t fix your strategies if you don’t know what’s wrong.

A marketing audit is that essential first step to understanding the effectiveness of your current strategies and helping you find areas to improve.

It is a comprehensive analysis of all of your marketing efforts, from your goals and strategies to your content and messaging, to help you pinpoint any gaps in your strategies and find opportunities you can take advantage of.

A full-service creative agency can not only provide you with a detailed marketing audit but can help you create a more streamlined and efficient strategy that aligns with your brand goals, addresses any weaknesses in your current strategy, and helps you play to your strengths for a more cohesive strategy and better results.

Other Benefits of Full-Service Creative Agencies

Many brands are turning to these agencies not only because of the many services they offer, but their convenience, and the number of benefits they provide for the price.

If you’re wondering if full-service creative agencies are worth it, we’ll help you decide by listing out some key advantages:

  • One-Stop Shop — Full-service agencies offer a wide range of marketing and advertising services under one roof, making managing your campaigns easier and more efficient.
  • Consistency — A single agency managing every aspect of your marketing campaigns makes for more consistent messaging, branding, and quality across all channels.
  • Huge Skill Sets — Agencies bring together talented professionals from all over, ensuring that you always have top-tier experts working on your account.
  • Industry Insights — Full-service agencies use their collective experience from a variety of industries and use that knowledge to refine your strategies.
  • Budget-Friendly — Working with one agency can be more cost-effective than hiring multiple freelancers or hiring on a large in-house team.
  • Strategic Spending — Agencies have the experience needed to help you prioritize your budget to make sure that you're getting the best marketing ROI.
  • Possibility of Long-Term Partnership — Full-service agencies develop a deep understanding of your brand over time, which helps with strategy.
  • Flexibility and Scalability — Agencies can quickly adapt strategies to fluctuations in the market or business growth.
  • Creative Collaboration — The collaborative environment of full-service agencies often leads to innovative and exciting solutions.
  • Fresh Perspectives — External agencies can bring new ideas and solutions that internal teams may overlook.
  • Data-Driven Strategies — Agencies can collect data and effectively interpret it to refine your strategies and boost your ROI.
  • Takes Marketing Projects Off Your Plate — Outsourcing marketing efforts lets your team concentrate on other tasks, boosting everyone's productivity.

<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/6369722e59155470b6840033_Potential-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>

Are You Looking for a One-Stop Shop of Your Own?

Are these 15 services sounding like something your brand could use some help refining?

Or perhaps you see something you’ve always wanted to be able to offer your customers but never had the manpower, time, or resources to pull it off?

If so, it sounds like full-service creative agencies are the solution. And luckily for you, we have just the full-service creative agency for you. 

Designity is made up of only the top 3% of all of the thousands of applications we receive each year, meaning that our creative community is the best-of-the-best in their fields and ready to give you the stunning, head-turning marketing collateral, brand identity, packaging design, and more that your brand needs to rise above the competition and get to the top.

And unlike other digital advertising agencies, each Designity account provides you with a designated Creative Director, a project manager who will handle every aspect of your account, from managing your creative team to making sure all of your deliverables are of the highest quality. All that’s left for you to do is sit back and approve your amazing new visuals as they come in.

If that sounds like a plan to you, then why not check out our portfolio to see the kind of visuals and integrated marketing solutions Designity has been able to deliver for brands just like yours? Then, we invite you to check out our three flat, subscription-based pricing plans to find the one that best fits your budget and your creative needs.

When you’re ready to give Designity a try, click here to book your demo call.

We can’t wait to get you started on a two-week, no-obligation trial so you can see the Designity advantage for yourself.

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About the author:
Sara Lopez
Sara is a Texas-based copywriter.
Interested in content collaboration? Email at press@designity.com
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