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Marketing a finance brand isn’t easy.
You’re working in one of the most heavily-regulated and complex industries out there. Your audience is naturally skeptical, compliance reviews take forever, and if you’re outsourcing your content to freelancers, it’s really, really hard to find a partner that gets it.
And in 2025? The bar is set even higher, friends.
To stand out, you’re going to need content that is not only informative and helpful, but easy to understand, credible, optimized for search engines, and pretty to look at. Oh, and it needs to convert too.
Which is why finance brands all over are turning to content marketing services that are built specifically for the industry. Because half-assed and poorly researched blogs aren’t going to cut it and neither will agencies that treat your brand just like they do any other brand in any other industry.
So, what actually works in 2025? Today’s blog is filling you in.
Today, we’re breaking down the best content marketing services that are delivering results in 2025 and what to look for in a content partner that gets the finance industry.
Let’s get started.
The Unique Challenges of Content Marketing for Finance Brands
But first, what makes it so hard to find a partner that gets your brand?
Well, content marketing in the finance world isn’t just about grabbing attention (though it does need to do that), it’s about earning your audience’s trust.
And that’s nothing to sneeze at when you’re dealing with money, legal constraints, and a cautious audience.
Here’s what makes content marketing in this space so uniquely challenging:
- Heavy compliance oversight — Every word you publish is scrutinized, sometimes by entire legal teams. Creativity is important, but accuracy and compliance come first.
- A highly skeptical audience — Whether you're speaking to B2B decision-makers or individual consumers, your audience is doing their homework. They want transparency, expertise, and no marketing fluff.
- Complex, often boring subject matter — Let’s be honest: interest rates, insurance clauses, and financial planning aren’t exactly clickbait. Making these topics accessible without dumbing them down is an art.
- Long decision-making cycles — Financial decisions take time —whether it’s choosing an enterprise SaaS tool or opening a new account. Your content isn’t just converting, it’s nurturing, educating, and guiding potential clients through a high-stakes journey.
- Mismatched content partners — Most agencies don’t understand the regulatory environment or audience nuance. A flashy blog post means nothing if it’s not technically accurate—or if compliance rejects it.
And these challenges are exactly why finance brands need content marketing services tailored to their industry. Not just the right words, but content that’s strategic, trustworthy, and built for conversion.
The Content Services That Are Driving Real ROI in 2025
Not all content is created equal, though!
And in 2025, finance brands are going to need strategic content that is designed to build trust and drive engagement.
Here are some of the content types that finance brands are investing in right now that are delivering real, measurable results:
1. Thought Leadership & Ghostwritten Articles
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Finance is a trust-driven industry, and expertise matters.
It’s just that most experts don’t have time to write their own content.
But that’s where ghostwriting comes in.
A skilled content team can turn your knowledgeable CEO’s insights, your CIO’s perspectives, or your lead advisor’s experience into well-written articles that help you establish brand authority, boost your credibility, and position your financial institution as a leader in the space.
Whether it’s an insightful LinkedIn post or a helpful article in a publication, this type of content works to humanize your brand while giving your subject matter experts a voice.
And all without needing hours and hours of their time.
2. SEO Blog Programs
Keyword-stuff and generic blogs aren’t going to cut it, especially for financial services.
In 2025, having an effective blog program is one of the most powerful content strategies a finance brand can invest in! A good SEO blog isn’t just slapped onto a Google Doc, it’s researched, and optimized, and written specifically for your audience’s intent.
That means you’ll need to choose topics based on what your target clients are searching for, answer their real questions, and structure your content in a way that both humans and search engines prefer.
A good content marketing partner can make all the difference here. They’ll help you identify high-value keywords, build topic clusters around your services, develop a content plan and calendar, and make sure that all of your blog posts are optimized for SEO.
Done right, blog content can become more than just something to inform your audience. It can be a traffic-driving machine that helps you build authority, generate leads, and boost your rankings on Google and other search engines your audience is using!
3. Downloadables & Lead Magnets
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If your content isn’t helping you capture leads, then you’re missing out on a big opportunity to get more clients.
Downloadables and lead magnets can help you here.
Things like whitepapers, investment guides, checklists, or other interactive tools like retirement calculators and risk assessment quizzes give your audience something of real value in exchange for an email address — and help you start the conversation earlier in a long sales cycle.
A good content marketing partner can help you develop the right kind of lead magnet for your audience, strategically write and design it, and tie to a bigger-picture strategy that includes blog content, landing pages, email nurture flows, and more. And yes, it’ll look great too.
4.Video Explainers
Some things are just easier to understand when you see them, versus reading about them.
That’s why short, engaging explainer videos are becoming a go-to content type for finance brands in 2025.
Simplifying complex financial concepts like investment products or retirement funds or showcasing a service through video is a great way to break everything down in a way that’s visual, more digestible, and way more engaging than a huge wall of fine print.
If your content marketing partner has motion graphics or video offerings, they can help you do everything from script, storyboard, and produce explainers that are tailored to your brand. They’ll keep your message clear, your pacing tight, and make sure your visuals are supporting instead of distracting!
5. Email Content
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Okay, so email isn’t the flashiest channel out there, but it’s still one of the highest-converting ones.
So, whether you’re sending your email list newsletters, welcome sequences, nurture flows, or promotional updates, email is a great way for finance brands to keep themselves top-of-mind and work on building long-term relationships with their audience.
But how do you get them to read your content instead of sending directly to the Spam folder?
The key is to deliver real value; not marketing blasts that your recipients will toss.
Here’s where a good content marketing partner can help you out. They’ll help you map out a winning email strategy, write email sequences that naturally guide readers through the buyer journey, and make sure that your messaging sounds human — not like you spend 5 minutes prompting ChatGPT and then copy pasting the results and calling it a day.
And if you need it, they have strategists on board who can help you segment your audience, personalize your content, and make sure your emails are aligned with your larger strategies to keep everything working together.
6. Content Audits & Strategy
And before you start cranking out more content, it’s worth it to take a step back and look at what you already have.
A content marketing partner can help you with a well-executed content audit to uncover hidden gems, spot gaps, and figure out what’s working and what’s just taking up space. From there, they’ll also help you build a smarter, more data-driven strategy that’s lined up with your business goals, speaks to your audience, and supports all the stages of your marketing funnel.
That way instead of guessing what to create next, you’ll have a nice roadmap showing you the purpose, plan, and place of every piece of content you have.
What to Look for in a Content Marketing Partner
So, what is it that you’re looking for in a good content marketing partner who can get you all of the content we discussed above, optimized for your brand and your audience?
Great question.
Here’s what to look for:
- Industry-specific experience — A strong understanding of financial products, services, and regulations isn’t optional—it’s everything! Check out potential partners portfolios and look for someone who has worked with banks, fintech companies, advisors, or insurance firms before.
- Compliance-aware copywriting — Your content team should know how to avoid risky language, include all of the proper disclosures, and build content that won’t get flagged in legal review. If they’ve never worked with a compliance team, that’s a red flag.
- Ability to simplify complexity — Finance is full of technical jargon. A good partner can take complicated ideas and translate them into accessible language without oversimplifying or misleading.
- Strong SEO and strategy chops — You want a team that can not only write well but also has the strategy to back it, including ideas for keyword research, topic clusters, and a plan for long-term traffic growth.
- Multichannel capabilities — Whether you need blog posts, video scripts, whitepapers, email sequences, or thought leadership ghostwriting, your partner should be able to support it all to give you everything you need under one roof. This way you won’t be stuck going back and forth between multiple providers.
- Transparent process and timelines — Finance content often requires multiple rounds of review. A good partner will know how to build that into their process to give you realistic timelines and communicate clearly along the way.
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Ready to Work with a Content Team That Actually Gets Finance?
So, if after reading this article, you’re ready to start creating content that works for your brand, then that’s great.
And if you need content marketing support that goes way beyond surface-level and actually understands the compliance, complexity, and strategy that finance brands need in 2025, then that’s also great.
Because you’re already in the right place.
Designity is a Creative as a Service platform that can instantly connect your brand with top-tier professionals in fields like copywriting, SEO, digital marketing, motion graphics, graphic design, illustration, and more — all led by a designated finance-savvy Creative Director who knows the ins and outs of your industry and will keep your account managed and make sure you have the content you need when you need it.
Check out our finance marketing service page and portfolio to see how Designity has been able to make a difference for finance brands just like yours. If our style vibes with you, then go ahead and book your demo call today.
We’ll get you started with a two-week, no-obligation, zero-risk trial so you can test-drive our 100+ design and marketing services and see firsthand why Designity is the content marketing partner you’ve been dreaming of!
Are you ready to elevate your finance brand in 2025?
