This November, the world’s top CMOs, brand builders, and innovators will gather in New York for Reuters Events: Strategic Marketing 2025 — the premier forum shaping the future of marketing.
In an era where authenticity and innovation define success, 250 senior leaders will share bold ideas, real-world case studies, and strategies for driving growth in a polarized landscape.
In this post, we’ll cover the industry-leading speakers to watch, the key themes on the agenda, and the benefits you'll gain from attending this year.
Keep Exploring:
- Discover the 9 Types of Marketing Videos that drive engagement, tell your story, and convert viewers into loyal customers.
- And if you’re building a brand from the ground up, don’t miss the 10 Best Branding Agencies for Startups.
What Is Reuters Strategic Marketing 2025?
Reuters Strategic Marketing 2025 is the premier global forum for senior marketing leaders, uniting CMOs, brand builders, and innovators from the world’s most influential companies.
Held on November 3, 2025, in New York, this exclusive one-day event is designed to help leaders navigate marketing’s most pressing challenges. It will explore themes like authenticity in a polarized world and how to leverage AI, storytelling, and creativity for growth.
So, be ready to get actionable strategies, real-world case studies, and high-value connections with peers shaping the next decade of marketing.
10 Must-See Leaders (& Their Sessions) at Reuters Strategic Marketing 2025
These 10 marketing leaders are bringing bold ideas, proven strategies, and fresh perspectives you can only experience live at Reuters Strategic Marketing 2025:
1. Angela Culver-Gleason
Driving innovation at Citi, Angela Culver-Gleason redefines what global marketing looks like in the age of AI.
With deep expertise in enterprise transformation, she’s leading teams to harness generative AI for smarter, more human marketing.
Expect candid insights on overcoming real-world AI hurdles and scaling meaningful impact.
Keynote Fireside Chat: AI in Action: Real-World Examples of the Hurdles Involved in AI Success
2. Kory Marchisotto
Few marketers embody creative disruption like e.l.f. Beauty’s Kory Marchisotto.
Known for transforming purpose into pop culture, she turns inclusivity and confidence into brand movements.
In her keynote, she’ll share how e.l.f. connects across generations, fueling community, joy, and unapologetic self-expression.
Keynote Presentation: e.l.f. Von Zehn: Turning It Up to 11
3. Shelley Diamond
With a career spanning global brands and humanitarian causes, Shelley Diamond brings empathy and clarity to every campaign she leads at UNICEF USA.
She’ll explore how marketers can unite mission and message, building authenticity, trust, and purpose in a world that demands both compassion and action.
Keynote Panel Discussion: Take Charge at Cultural Crossroads: Bold Messaging Strategies for Today’s Fragmented Audience
4. Allison Stransky
At Samsung Electronics America, Allison Stransky fuses technology, creativity, and cultural insight to build brands that resonate globally.
She’ll dive into how storytelling can humanize innovation, bridging markets, generations, and mindsets in a way that turns cutting-edge products into everyday passions.
Keynote Panel Discussion: Take Charge at Cultural Crossroads: Bold Messaging Strategies for Today’s Fragmented Audience
5. John Alvarado
Known for his ability to turn analytics into artistry, John Alvarado, Chief Brands Officer at Suntory Global Spirits, brings a fresh perspective to brand storytelling.
He’ll unpack how data, emotion, and listening tools can be woven together to create lasting, authentic customer relationships.
Fireside Chat: From Data to Dialogue: Create Meaningful Connections with Your Audience
6. Lisa Vortsman
A visionary at the intersection of innovation and indulgence, Lisa Vortsman leads marketing for Magnum Ice Cream across North America.
She’ll reveal how AI can unlock new levels of creativity and insight, while keeping human emotion, ethics, and brand trust at the core of every campaign.
Fireside Chat: Strategic AI in Marketing: Balancing Innovation, Insights, and Responsibility
7. Valerie Kubizniak
With a sharp mix of strategy and storytelling, KFC’s Global CMO Valerie Kubizniak turns brand purpose into tangible business results.
She’ll explore how marketers can translate creative vision into measurable growth, and prove marketing’s value in driving both brand equity and the bottom line.
Panel Discussion: Marketing as a Catalyst for Business Growth: Demonstrate Value to Win Budget and Drive the Bottom Line
8. Heather Malenshek
At Land O’Lakes, Heather Malenshek leads with both grit and grace, balancing data with heart to connect purpose-driven marketing to performance.
In her session, she’ll share how authenticity and analytical precision can empower CMOs to shape strategy at the highest levels of business.
Panel Discussion: Marketing as a Catalyst for Business Growth: Demonstrate Value to Win Budget and Drive the Bottom Line
9. Olga Dogadkina
As Co-founder and CEO of Emperia, Olga Dogadkina is redefining the future of retail through immersive, experience-led technology.
She’ll spotlight how brands can captivate Gen Z through digital-first storytelling and blended commerce, where authenticity meets innovation in the new era of engagement.
Presentation: The Gen Z Retail Revolution: Build Multi-Channel Experiences That Perform
10. Simona Shakin
Etsy’s Simona Shakin brings a product-first mindset to brand storytelling, blending creative intuition with data science.
She’ll discuss how customer insights fuel innovation at Etsy and transform audience understanding into deeper loyalty, sharper retention, and marketing that seriously connects.
Panel Discussion: Utilize Customer Insights for Strategic Marketing
4 Key Themes Shaping Reuters Strategic Marketing 2025
This year’s event digs into the biggest challenges (and opportunities) in the marketing landscape.
Here’s a look at the key themes on the agenda:
1. Navigating a Polarized Landscape
As audiences grow more divided in their views and values, brands face new challenges in how they communicate.
This theme looks at how marketers can stay true to their purpose, speak authentically, and connect with people across different perspectives, showing that meaningful messages can bring audiences together.
2. Harnessing AI in Marketing
AI isn’t just a buzzword, it’s a tool redefining how marketing gets done.
In these sessions, you’ll explore real-world examples of AI in action, from improving creative workflows to strengthening customer insights and engagement.
Learn how brands are tackling data governance, safety, and ethics while turning AI into measurable success.
3. Shaping Your Creative Narrative
Data tells you what’s happening, but storytelling makes people care.
This track shows how to fuse analytics and emotion to build campaigns that truly connect.
Discover how leading marketers are consolidating data into a single source of truth, identifying new audience segments, and crafting narratives that resonate on a human level.
4. Redefining the Role of the Modern CMO
The role of the CMO is evolving faster than ever.
Today’s marketing leaders are not just brand stewards, they’re strategists, innovators, and culture shapers.
Learn how to foster agility, empower teams, and balance immediate business pressures with long-term creative vision to drive growth in an ever-changing landscape.
5 Key Benefits of Attending Reuters Strategic Marketing 2025
Here’s why the world’s top CMOs and marketing innovators are heading to New York this November:
1. Build Relationships That Drive Real Impact
In an era of virtual connections, this event brings together marketing’s most influential leaders for authentic, high-value conversations.
You’ll connect face-to-face with CMOs, brand builders, and innovators, forming relationships that extend long beyond the conference.
2. Gain Exclusive, Trusted Insights from Industry Leaders
Hear from top brand executives through candid case studies and collaborative discussions that reveal what’s driving success today.
Each speaker pledges to share real-world examples, honest lessons from success or failure, and at least one actionable next step you can implement immediately.
3. Benchmark Your Strategy Against the Best
Learn how top-performing brands are navigating shifting consumer expectations, AI disruption, and social change.
Compare approaches, validate your marketing strategy, and walk away with proven frameworks for sustainable growth and innovation.
4. Explore the Future of Authentic Marketing
Consumers demand more from brands than ever before — authenticity, accountability, and purpose.
Strategic Marketing 2025 dives deep into how to build trust, stay relevant in a polarized world, and lead with values that connect across audiences.
5. Be Part of Marketing’s Most Exclusive Community
With a strict 250 attendee-limit and 75% brand-side attendance, this event is built for meaningful engagement, not sales pitches.
Every conversation is strategic, inspiring, and tailored to empower leaders shaping the next decade of marketing.
What Happens After Reuters? Designity.
Reuters Strategic Marketing 2025 is where bold ideas and future-shaping strategies take center stage, but real impact happens when those ideas become action.
That’s where Designity steps in.
With our Creative-as-a-Service (CaaS) model, you get a dedicated Creative Director and a top 3%, vetted creative team ready to help your brand turn marketing insights into momentum.
From refreshing your campaigns and refining your brand storytelling to designing creative that actually converts, we help you bridge the gap between inspiration and execution.
Book a demo call to start your two-week trial (no upfront payment) and see how Designity helps marketing leaders move from strategy to standout.
