Motion Graphic & Video for Atlanticus
Under the supervision of CD Pooyan, the creative team at Designity worked on a project that involved creating short-form video ads for Google and YouTube platforms to promote the 3% cash-back rewards suitable for less-than-perfect credit benefits of our Atlanticus client. This project was inspired by the mobile gaming community, which had a keen interest in these benefits. We approached the project with a strategic and creative mindset, taking the time to develop various concepts. Our initial step was to create a moodboard that set the tone and style for the video ads. Custom illustrations and graphics were designed to enhance the visual appeal of the video ads and make them stand out from competitors. We utilized 2D animation techniques to create a dynamic and concise animation highlighting the benefits of the 3% cash back rewards and being suitable for less-than-perfect credit. This project was a testament to our values of creativity, attention to detail, and efficiency. We are proud to have delivered a product that effectively communicated the benefits of the product to the target audience while capturing their attention and generating interest.