Motion Graphics & Video for Really Great Reading
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Description
This motion graphics video for Really Great Reading simplifies their complex literacy programs into an engaging format for web, social media, and trade shows. Using a Problem–Solution–Result framework, we crafted the script with AI assistance, developed a unique collage-style visual approach, and brought it to life with After Effects animation and a custom-trained AI voiceover for consistent branding.
Creative Director
.webp)
Medi F.
Canada
10+ Years
Marketing + Advertising, Graphic Design + Branding, Motion Graphics + Video
Creative
Information
Industry
Education & E-Learning
Scope of Work
This project involved rapid concept development with 2–3 initial directions, followed by timeline creation, inspirational research, and art direction. The team crafted story outlines, wrote scripts with strategic CTAs, developed storyboards, and produced custom illustrations. Additional steps included voiceover recording, sourcing background music, editing audio and video, animating graphics during post-production, and delivering polished final files.
Involved Creatives