Blog > Web3 > Web2 vs. Web3: What Marketers Should Know

What's the Difference Between Web2 and Web3?

February 6, 2023
min read

As marketers, it feels like we’re being launched into the future at warped speed.

Every other day, there’s a trend to jump on or a new technology to explore, and keeping up can feel like trying to chase a cheetah on foot. 

We get it, future-proofing your brand is hard. Here is a little tidbit from our research and knowledge. The key to future-proofing your brand is Web3 and knowing how to use it for your marketing campaigns.

In this blog, we’ll dive into the differences between Web2 and Web3, and everything you need to know about digital marketing in a Web3 future. 

Ready? Let’s start with…

What is Web2?

Web2, also known as the "Friendly Web," is the cool kid on the block. It's the generation of the World Wide Web that made it possible for us to connect with our friends and family online, share our thoughts and feelings, and even become internet celebrities (hello, TikTok stars!) and content creators.

Web2 platforms, such as Facebook, Twitter, and YouTube, allow users to create content and interact with each other in ways that were never possible before (remember dial-up?). You can share your latest vacation photos, post your thoughts on the latest movie, or even start your own vlog.

But Web2 isn't just about having fun, it's also about connecting with others and building communities. You can join groups and clubs based on your interests, follow your favorite brands and influencers, and even start your own online business.

Why Web2 is great for marketing.

Web2 connected world with organic 3D shapes.

Think of Web 2.0 as a virtual playground where you can play, create, and share with others. It's like having a giant sleepover with all your friends, except you don't have to worry about cleaning up the mess afterward.

The same thing applies to businesses and especially to marketers. In an era where consumers idolize influencers the same way that they used to idolize movie stars, brands created entire influencer marketing departments and embraced a more organic approach to their marketing strategies.

Web2 made it possible for businesses to reach and engage with their audiences in new and exciting ways. With the rise of social media marketing, brands are able to create and share content, run promotions and giveaways, and even interact with their customers in real time

Web2 has been a powerhouse, especially for content marketing.

What is Web3?

Web3, also known as the decentralized web, is the next evolution of the internet as we know it. It's like upgrading from a flip phone to a smartphone, but for the internet.

Instead of relying on a few big companies to control and manage our online data and experiences, Web3 allows for a decentralized network of computers to do the job. This means that you, the user, have more control over your own data and can choose how it's used and shared.

Think of it like a big digital potluck. Instead of a few big companies dishing out their version of the internet, everyone brings their own dish to the table and shares it with the community. It's a more democratic and fair way of using the internet.

Web3 is also the foundation for new technologies like cryptocurrency and non-fungible tokens (NFTs). You may have heard of Bitcoin and Ethereum, they are both examples of Web3 in action. With Web3, we can create digital assets that are unique and can't be replicated, like a digital collectible or a digital art piece.

So, say goodbye to centralized control and hello to a more open and decentralized internet. Web3 is the future and it's here to give us a taste of true digital freedom. Let's embrace it with open arms and see what kind of delicious dishes we can bring to the potluck.

Why Web3 will be great for marketing.

Web3 box with planet shapes and organic elements around it.

Web3 is the future of the internet and it's also the future of marketing. Imagine being able to target your audience with precision, track your campaigns in real time, and have complete control over your data. That's what Web3 can do for you.

With Web3, you can reach your audience where they already are: on the decentralized web. By leveraging decentralized platforms, you can connect with your target audience in a more direct and engaging way. No more relying on a few big tech companies to control your reach and data.

Web3 also offers new ways to track and measure the success of your campaigns. With blockchain technology, you can see exactly how many people have engaged with your content and track conversions in real time. This level of transparency is a game-changer for marketers.

But that's not all, Web3 also offers new ways to monetize your content and build brand loyalty. By creating your own token or using existing ones, you can reward your audience for engaging with your content, participating in surveys, and more.

Web3 is the key to a new era of marketing. It opens up new opportunities and empowers marketers to reach their audience in a more direct, transparent and engaging way. 

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Before you launch…

While the idea of a Web3 world sounds almost utopian, the full realization of it is at least a few years off. Sure, we have NFTs, cryptocurrency, artificial intelligence, virtual reality, and entire companies that live on the decentralized web, but a lot of it is still in development.

While this might seem like it’s a negative, it’s actually a huge perk for marketers right now.

Think about it: Right now, we are in that catalytic stage where companies can actually make an impact and get a head start on their competition. With Web3, you can create interactive and engaging campaigns that allow customers to participate in a new way, right now.

Some companies are already doing this with NFT projects and collectible tokens. Look at Nike, Taco Bell, Coca-Cola, and Gucci for inspiration.

The time to research, plan, and play is now. 

Web2 vs Web3 might seem like a tough concept to grasp, but it doesn’t have to be. As Web3 is developed, we’ll gain a stronger understanding of how it could be used for marketing.

So, let's future-proof your brand and embrace the decentralized web to see what kind of marketing magic we can create.

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About the author:
Kat Calejo
Senior content writer- Designity
Interested in content collaboration? Email at
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