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The Best AI Tools to Upgrade Your Marketing Game

February 21, 2023
min read

Artificial Intelligence (AI) has revolutionized the marketing industry in recent years, providing marketers with new and innovative ways to reach their target audience and achieve their goals. 

Whether it's automating tedious tasks, improving customer engagement, or creating more personalized experiences, AI has proven to be a game changer for marketers, and it isn’t slowing down any time soon.

However, with so many AI tools available, it can be challenging to know which ones are right for you. That's why we've put together a list of the top 10 AI tools for marketers, to help you navigate the ever-growing AI landscape and find the right tools to support your marketing efforts.

In this blog post, we'll take a closer look at each of these tools, exploring their unique features, benefits, and applications. Whether you're new to AI or a seasoned pro, this guide will help you stay ahead of the curve and leverage the power of AI to take your marketing efforts to the next level.

1. MarketMuse: Content management.

Have you ever struggled with creating high-quality content for your website? You're not alone. That's where MarketMuse shines and why it made it to this list.

MarketMuse is a revolutionary AI platform designed to help content marketers plan, create, and optimize content with ease. No more guessing about what your audience wants to see and when. MarketMuse will identify the quality of your existing content and provide you with a comprehensive blueprint on how to improve it.

This innovative tool is used by publishers, content managers, and e-commerce managers to boost their search performance. Using a tool like this could positively impact your website traffic and your overall content marketing success. 

The best part is, MarketMuse will open your bandwidth so that you can focus on more pressing and higher-value pieces. 

2. Persado Motivation AI

Persado logo in a yellow field surrounded by internal Designity blobs.

As a marketer, your goal is to connect with your audience and inspire them to take action. To do this, you need to communicate with them in a way that speaks to their unique needs, emotions, and motivations. But with so many customers to reach, it can be a challenge to personalize your messages at scale. That's where Persado comes in.

Persado is the only Motivation AI Platform that enables hyper-personalized communications at scale. With the help of advanced machine learning technology trained on over 100 billion digital language impressions across industries, Persado empowers marketers to generate powerful, on-brand content and communications that truly motivate customers.

This is an invaluable tool for copywriters and marketers alike because it’s literally your content, but better. 

3. Boomtrain (Now Zeta Global): Personalization.

At its core, Boomtrain is a personalization and marketing automation platform that helps businesses create tailored experiences for their customers. By analyzing user behavior, the platform can deliver individualized content and offers to each user in real-time, across various digital channels including email, web, mobile, and social media. 

This approach ensures that each customer receives the most relevant information and experiences, increasing engagement and driving conversions.

Another advantage of Boomtrain is its ability to deliver real-time, targeted experiences across multiple channels. For example, a customer may receive a personalized email, followed by a targeted offer on their mobile device, and then see relevant content on their social media feeds. 

4. Adext AI: Digital advertising.

Adext AI is an artificial intelligence-powered platform for digital advertising. The platform uses machine learning algorithms to automate and optimize advertising campaigns across various digital channels, including Facebook, Google, and Instagram. By using Adext AI, you can reach their target audience with highly relevant ads, increase engagement and conversions, and improve your ROI.

Adext AI's platform analyzes data from various sources, including audience behavior and demographics, to deliver targeted and personalized advertising experiences. The platform can also monitor and adjust ad campaigns in real time, allowing businesses to make the most of their advertising spend. 

Adext AI also provides insights and analytics to help businesses understand the performance of their advertising campaigns and make informed decisions about future strategies.

5. CognitiveScale: AI personalization

CognitiveScale logo in a yellow field surrounded by internal Designity blobs.

This is one of the larger companies on the list with several service offerings. Chances are, you’ve probably heard of them before. The particular branch that we’re highlighting is a great one for marketers because it’s all about using the power of AI for personalization.

CognitiveScale's personalization platform is a cutting-edge technology that uses artificial intelligence and machine learning to deliver truly personalized experiences to your customers. The platform takes into account a variety of data points, like customer behavior and preferences, to deliver relevant and targeted content to each individual user.

Think of it this way: with CognitiveScale, you'll be able to deliver the right message to the right person at the right time. This will increase engagement and drive conversions, making your marketing efforts more effective and efficient. 

Plus, the platform continually learns and adapts to your customer's behavior, so you can be sure you're always delivering the most up-to-date and relevant experiences.

6. GumGum: AI for ad campaigns.

Are you looking to take your advertising efforts to the next level? Then it's time to introduce you to GumGum.

GumGum is the platform that delivers the future of contextual intelligence and engaging ad campaigns. With its advanced technology, you'll be able to understand your consumer's mindset and deliver targeted, relevant messages that capture their attention and drive action. 

The platform's contextual intelligence capabilities allow you to reach your audience in a more meaningful way, delivering content that resonates with them and drives engagement. And with the ability to track and analyze the impact of your campaigns in real time, you'll be able to make data-driven decisions that improve the effectiveness of your advertising efforts.

7. Dstillery: Target audience data

Say hello to Dstillery, the leading company in custom audience solutions. They can help you unlock the full potential of your customer data and transform the way you connect with your target audience. 

With their premier product, Custom AI Audiences, they offer the ideal combination of accuracy and scale, using custom AI models built specifically for your brand.

At Dstillery, they understand the importance of staying on top of your audience data. That's why they rescore candidates in and out of your audience every 24 hours, ensuring that your campaigns are always up-to-date and effective. 

8. Affectiva (Now part of Smart Eye): Sentiment analytics.

Affectiva logo in a yellow field surrounded by internal Designity blobs.

At Affectiva, they believe in making technology more human-centric. As a spin-off from the MIT Media Lab, they have been at the forefront of creating and defining the Emotion AI and Human Perception AI categories. 

Their technology is powered by deep learning, computer vision, speech science, and an abundance of real-world data. This combination allows them to detect subtle human emotions, intricate cognitive states, activities, interactions, and objects with remarkable accuracy.

For marketers, Affectiva's sentiment analysis capabilities offer a unique opportunity to understand your customers on an emotional level. Whether it's through facial expressions, voice, or even objects, Affectiva's technology can provide deep insights into how people truly feel. This information can then be used to create more engaging and effective marketing campaigns that resonate with your target audience.

9. ChatGPT: Chatbots, content marketing, and more.

ChatGPT is a cutting-edge language model developed by OpenAI that uses artificial intelligence to deliver personalized and natural language conversations. 

With ChatGPT, you can provide your customers with a seamless and human-like experience through various channels, like your website or mobile app. The platform is trained on a vast amount of data, making it capable of understanding and responding to a wide range of customer inquiries.

By using ChatGPT, you can improve the customer experience, increase engagement, and drive conversions. The platform is also highly customizable, so you can tailor the conversation to meet the specific needs of your business. Whether you're looking to provide customer support, offer product recommendations, or deliver personalized promotions, ChatGPT has got you covered!


10. Netbase Quid: Consumer and market intelligence.

NetBase Quid is a leading provider of AI-powered consumer and market intelligence. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, providing its customers with the ability to make informed and data-driven decisions with accuracy and efficiency.

NetBase Quid has established itself as a trusted partner in the industry, with a long list of well-known brands relying on its services for their business strategy and market intelligence needs. NetBase Quid has proven its value time and time again, delivering the insights necessary for businesses to succeed in today's fast-paced and unpredictable world.

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The future of marketing is now.

AI is changing the way marketers work and the tools available are increasing in number and sophistication. 

The top 10 AI tools for marketers listed in this article provide a comprehensive overview of the AI tools available for various marketing functions such as content creation, customer insights, personalization, and campaign optimization. 

Whether you're a small business looking to streamline your operations or a large corporation seeking to maximize your marketing impact, there's an AI tool that can help. 

By leveraging AI, marketers can automate manual tasks, personalize experiences, and gain deeper insights into customer behavior, leading to more effective and efficient marketing strategies.

It's an exciting time to be a marketer, and we can't wait to see what the future holds!

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About the author:
Kat Calejo
Senior content writer- Designity
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