*Updated 6/19/2024
Artificial Intelligence (AI) has revolutionized the marketing industry in recent years, providing marketers with new and innovative ways to reach their target audience and achieve their goals.
Whether it's automating tedious tasks, improving customer engagement, or creating more personalized experiences, AI has proven to be a game changer for marketers and it isn’t slowing down any time soon.
However, with so many AI tools available, it can be challenging to know which ones are right for you. That's why we've put together a list of the top 10 AI tools for marketers, to help you navigate the ever-growing AI landscape and find the right tools to support your marketing efforts.
In this blog post, we'll take a closer look at each of these tools, exploring their unique features, benefits, and applications. Whether you're new to AI or a seasoned pro, this guide will help you stay ahead of the curve and leverage the power of AI to take your marketing efforts to the next level.
1. MarketMuse: Content Management.
Have you ever struggled with creating high-quality content for your website? You're not alone. That's where MarketMuse shines and why they made it to this list.
MarketMuse is a revolutionary AI platform designed to help content marketers plan, create, and optimize content with ease. No more guessing about what your audience wants to see and when. MarketMuse will identify the quality of your existing content and provide you with a comprehensive blueprint on how to improve it.
This innovative tool is used by publishers, content managers, and e-commerce managers to boost their search performance. Using a tool like this could positively impact your website traffic and your overall content marketing success.
The best part is, MarketMuse will open your bandwidth so that you can focus on more pressing and higher value pieces.
Pricing: There are 4 MarketMuse plans available, starting at $0!
- Free — Best for users starting out!
- Standard — $149/month, for individuals publishing a few pieces of content each month
- Team — $399/month, for agencies and teams scaling up their content output.
- Premium — Contact sales for a price. Best for large teams with huge content output.
2. Persado: Motivation
As a marketer, your goal is to connect with your audience and inspire them to take action. To do this, you need to communicate with them in a way that speaks to their unique needs, emotions, and motivations. But with so many customers to reach, it can be a challenge to personalize your messages at scale. That's where Persado comes in.
Persado is the only Motivation AI Platform that enables hyper-personalized communications at scale. With the help of advanced machine learning technology trained on over 100 billion digital language impressions across industries, Persado empowers marketers to generate powerful, on-brand content and communications that truly motivate customers.
This is an invaluable tool for copywriters and marketers alike because it’s literally your content, but better.
Pricing: Contact Persado for pricing!
3. Zeta AI: Personalization.
At its core, Zeta AI (formerly Boomtrain) is a personalization and marketing automation platform that helps businesses create tailored experiences for their customers. By analyzing user behavior, the platform can deliver individualized content and offers to each user in real-time, across various digital channels including email, web, mobile, and social media.
This approach ensures that each customer receives the most relevant information and experiences, increasing engagement and driving conversions.
Another advantage of Zeta AI is its ability to deliver real-time, targeted experiences across multiple channels. For example, a customer may receive a personalized email, followed by a targeted offer on their mobile device, and then see relevant content on their social media feeds.
Pricing: Request a demo on Zeta AI’s website for pricing!
4. Adext AI: Digital Advertising.
Adext AI is an artificial intelligence-powered platform for digital advertising. The platform uses machine learning algorithms to automate and optimize advertising campaigns across various digital channels, including Facebook, Google, and Instagram. By using Adext AI, you can reach their target audience with highly relevant ads, increase engagement and conversions, and improve your ROI.
Adext AI's platform analyzes data from various sources, including audience behavior and demographics, to deliver targeted and personalized advertising experiences. The platform can also monitor and adjust ad campaigns in real-time, allowing businesses to make the most of their advertising spend.
Adext AI also provides insights and analytics to help businesses understand the performance of their advertising campaigns and make informed decisions about future strategies.
Pricing: Adext AI offers 4 plans at different price points:
- Starter — $16.59 per month
- Venture — $199 per month
- Core — $299 per month
- Enterprise — Contact sales for a custom price
5. CognitiveScale: AI Personalization
This is one of the larger companies on the list with several service offerings. Chances are, you’ve probably heard of them before. The particular branch that we’re highlighting is a great one for marketers because it’s all about using the power of AI for personalization.
CognitiveScale's personalization platform is a cutting-edge technology that uses artificial intelligence and machine learning to deliver truly personalized experiences to your customers. The platform takes into account a variety of data points, like customer behavior and preferences, to deliver relevant and targeted content to each individual user.
Think of it this way: with CognitiveScale, you'll be able to deliver the right message to the right person at the right time. This will increase engagement and drive conversions, making your marketing efforts more effective and efficient.
Plus, the platform continually learns and adapts to your customers' behavior, so you can be sure you're always delivering the most up-to-date and relevant experiences.
Pricing: Contact CognitiveScale for custom pricing information.
6. GumGum: AI for Ad Campaigns.
Are you looking to take your advertising efforts to the next level? Then it's time to introduce you to GumGum.
GumGum is the platform that delivers the future of contextual intelligence and engaging ad campaigns. With its advanced technology, you'll be able to understand your consumer's mindset and deliver targeted, relevant messages that capture their attention and drive action.
The platform's contextual intelligence capabilities allow you to reach your audience in a more meaningful way, delivering content that resonates with them and drives engagement. And with the ability to track and analyze the impact of your campaigns in real-time, you'll be able to make data-driven decisions that improve the effectiveness of your advertising efforts.
Pricing: Contact GumGum for custom pricing information.
7. Dstillery: Target Audience Data
Say hello to Dstillery, the leading company in custom audience solutions. They can help you unlock the full potential of your customer data and transform the way you connect with your target audience.
With their premier product, Custom AI Audiences, they offer the ideal combination of accuracy and scale, using custom AI models built specifically for your brand.
At Dstillery, they understand the importance of staying on top of your audience data. That's why they rescore candidates in and out of your audience every 24 hours, ensuring that your campaigns are always up-to-date and effective.
Pricing: Reach out to Dstillery and request a quote!
8. Affectiva: Sentiment Analytics.
At Affectiva, they believe in making technology more human-centric. As a spin-off from the MIT Media Lab, they have been at the forefront of creating and defining the Emotion AI and Human Perception AI categories.
Their technology is powered by deep learning, computer vision, speech science, and an abundance of real-world data. This combination allows them to detect subtle human emotions, intricate cognitive states, activities, interactions, and objects with remarkable accuracy.
For marketers, Affectiva's sentiment analysis capabilities offer a unique opportunity to understand your customers on an emotional level. Whether it's through facial expressions, voice, or even objects, Affectiva's technology can provide deep insights into how people truly feel. This information can then be used to create more engaging and effective marketing campaigns that resonate with your target audience.
Pricing: Contact Affectiva for pricing!
9. ChatGPT 4o: Content Marketing and More
ChatGPT is a cutting-edge language model developed by OpenAI that uses artificial intelligence to deliver personalized and natural language conversations.
With its newest iteration, ChatGPT 4o, you’re even better equipped to provide your customers with a seamless and human-like experience through various channels, like your website or mobile app. The platform is trained on a vast amount of data up to April of 2023, making it more up to date than ChatGPT 3.5 and capable of understanding and responding to a wide range of customer inquiries.
ChatGPT 4o (and ChatGPT-4), also give you access to custom GPT, bots that can be programmed for whatever purpose you need, such as SEO guidance, website writing, logo creation, and more!
Pricing: OpenAI has 4 price points available:
- Free — Offers access to GPT -3.5, limited access to GPT -4o, and custom GPTs
- Plus — $20/month, with access to GPT-4o, GPT-3.5, data analysis, file uploads, vision, web browsing, DALL·E image generation, and the ability to create and use custom GPTs.
- Team — $25/month. Includes everything in Plus, higher message limits, the ability to create and share GPTs within a workspace, an admin console for workspace management, and team data excluded from training by default.
- Enterprise — Everything included in Team, unlimited high-speed access to GPT-4 and GPT-4o, expanded context window for longer inputs, enterprise data excluded from training by default, custom data retention windows, admin controls, domain verification, analytics, priority support, and ongoing account management. Pricing is customized and requires contacting sales for details. Contact OpenAI sales for pricing.
10. Quid: Consumer and Market Intelligence.
Quid is a leading provider of AI-powered consumer and market intelligence. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, providing its customers with the ability to make informed and data-driven decisions with accuracy and efficiency.
NetBase Quid has established itself as a trusted partner in the industry, with a long list of well-known brands relying on its services for their business strategy and market intelligence needs. NetBase Quid has proven its value time and time again, delivering the insights necessary for businesses to succeed in today's fast-paced and unpredictable world.
Pricing: Contact Quid for pricing!
11. Notion: Productivity
Notion is an all-in-one workspace platform that combines notetaking, task management, and collaboration tools into a single, easy-to-use solution. With its intuitive interface and powerful features, Notion allows you (or your whole team!) to organize work, manage projects, and streamline communication effectively. Users can create customized workflows, databases, and dashboards, adapting the platform to meet their unique needs and preferences.
Notion is popular among freelancers, startups, and large enterprises and for good reason. By providing a flexible and scalable environment, Notion empowers users to meet their goals with more efficiency and clarity, making it a valuable tool in the modern digital workspace.
Pricing: Notion has 4 pricing plans available:
- Free— $0
- Plus — $8 per seat/month
- Business — $15 per seat/month
- Enterprise — Contact Notion’s sales team for pricing.
12. Jasper: Content Writing
Jasper is an AI-driven content generation tool that can speed up your content writing process. The platform uses advanced artificial intelligence to create high-quality written content, including blog posts, social media updates, marketing copy, and anything else your brand requires.
Jasper has become a trusted ally for plenty of brands and agencies, known for its ability to enhance productivity and streamline the content creation process. Its AI-driven insights and automation capabilities allow companies to maintain a consistent and impactful presence across whatever channels they use to communicate.
Pricing: Jasper has 3 price points with increasingly more features available:
- Creator— $39 per month per seat
- Pro — $59 per month per seat
- Business — Contact Jasper’s sales rep to talk!
13. Albert.ai: Marketing Automation
Albert.ai is an advanced marketing automation platform powered by artificial intelligence. The platform can easily automate complex tasks like audience targeting, media buying, and creative optimization, allowing marketers to be more efficient and effective in their campaigns.
Recognized for its innovative approach, Albert.ai has become a trusted partner for many leading brands. By harnessing the power of AI, the platform delivers actionable insights and adaptive strategies that drive higher engagement and conversion rates. Albert.ai's ability to autonomously execute and refine marketing initiatives helps businesses stay ahead in the competitive digital landscape.
Pricing: Reach out to Notion’s sales team for pricing.
14. Synthesia: Explainer Video Creation
Synthesia is a cutting-edge platform that uses artificial intelligence to simplify video content creation. By transforming text into professional-quality videos, Synthesia allows marketers to produce engaging content quickly and efficiently. Users can generate videos in multiple languages with realistic AI avatars, making communication much more accessible and impactful.
Its innovative technology enables brands to create personalized and dynamic videos that resonate with their audience, ensuring effective communication in a digital-first world.
Pricing: Synthesia has 4 pricing plans available:
- Free— for 1 editor
- Starter — $29/month, for 1 editor and 3 guests
- Creator — $89/month, for 1 editor and 5 guests
- Enterprise — Talk to their sales team for custom pricing!
15. DALL-E 3: High-Quality Image Generation
Another offering from OpenAI, DALL-E 3 is an advanced image generation platform that uses artificial intelligence to create detailed and realistic images from simple user text prompts.
For marketers, DALL-E 3 offers a powerful tool to enhance visual content creation for campaigns. Its capabilities allow for quick and cost-effective generation of custom images for specific marketing campaigns, product visuals, and creative advertisements. By automating the image creation process, DALL-E 3 helps marketers save time and resources while maintaining a high level of creativity and customization in their visual content.
Pricing: DALL-E 3’s pricing is based on the resolution and quality of the images you generate. Here’s a quick breakdown:
Standard Quality Image
- 1024×1024 resolution: $0.04 per image
- 1024×1792 or 1792×1024 resolution: $0.08 per image
HD Quality
- 1024×1024 resolution: $0.08 per image
- 1024×1792 or 1792×1024 resolution: $0.12 per image
DALL-E 3 is also included in the ChatGPT Plus plan mentioned above!
16. VidIQ: Video Content Creation
VidIQ is an advanced platform that uses AI to help content creators and marketers make the most of their YouTube presence. By providing detailed analytics, keyword insights, and optimization tools, VidIQ makes it possible for users to grow their channels, increase video views, and boost subscriber engagement.
The platform offers a comprehensive suite of features, including competitor analysis, SEO recommendations, and performance tracking, making it a valuable resource for enhancing YouTube marketing strategies. Its AI-driven insights also help identify trending topics, optimize video metadata, and understand audience behavior, allowing marketers to make informed decisions and tailor their content to meet viewer preferences.
Pricing: vidIQ offers two easy pricing plans to choose from, one to work with on your own and one to work with your very own coach!
- Boost — $16.58/month
- Coaching — $99/month
17. Seona: SEO Assistant
If you need assistance with SEO for your website, content, landing pages, or anything else, then consider Seona your “personal AI SEO agency.” Developed by marketing automation platform, StyleAI, Seona works with any website URL and any website type, including eCommerce sites like Shopify and Squarespace.
Offering assistance with all aspects of SEO, including keywords, meta tags, heading hierarchy, and more, Seona will walk you through the process and help you optimize your digital presence to start ranking higher and getting the visibility you deserve.
Pricing: starting at $49.99/month
18. Zapier: Workflow Automation
Zapier is a leading automation platform that connects your favorite apps and services, letting marketers automate repetitive tasks without the need for coding. By creating automated workflows, known as "Zaps," Zapier allows users to streamline processes, improve efficiency, and focus on more important work.
Its user-friendly interface and powerful capabilities make it easy to set up and manage complex workflows, ensuring that your marketing efforts are consistent and effective. With support for over 3,000 apps, including Gmail, Slack, and Salesforce, Zapier helps businesses and individuals save time and reduce manual efforts.
Pricing: Zapier offers a free plan that can automate 100 tasks a month, plus 3 paid plans for marketers with heavier automation needs.
- Professional— $19.99/month
- Team — $69/month
- Enterprise — Contact Zapier for pricing!
<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/636952abeac0579dfd5606c1_Current-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Ready to engage your audience on a whole new level?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Stay ahead of the latest design trends and stand out in your market, no matter how saturated it is.<br><br></div></div></div><div class="c-blog_comp-wrapper"><a href="/2022-life-changing-design-trends" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Download Latest Design Trends</strong></a></div></div></div>
The Future of Marketing is Now.
AI is changing the way marketers work and the tools available are increasing in number and sophistication.
The top 10 AI tools for marketers listed in this article provide a comprehensive overview of the AI tools available for various marketing functions such as content creation, customer insights, personalization, and campaign optimization.
Whether you're a small business looking to streamline your operations or a large corporation seeking to maximize your marketing impact, there's an AI tool that can help.
And if you’re looking for a tech-enabled platform that takes advantage of all of the latest AI tools and, like the tools above, can enhance your content marketing, visual, and video assets to boost your marketing campaigns, then you may have found it.
Designity is an innovative Creative as a Service platform that takes your marketing projects off of your shoulder and lets you focus on what you do best. Our experienced Creative Directors will take charge of your account, managing a creative team of designers, writers, video editors, and whoever else you need, and making sure you have all the marketing assets you need, when you need them.
Why not book a demo call today to see how Designity’s tech-enabled, future-ready platform can elevate your marketing efforts and get your brand where you want it to be?
It's an exciting time to be a marketer, and we can't wait to see what the future holds!
