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Level Up Your Content Marketing Game with ChatGPT

February 13, 2023
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5
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If you’re a marketer, you’ve likely heard about how AI is making big waves in our space. Especially artificial intelligence text generators. 

In this blog, we're going to show you how to use the power of OpenAI's text generator to level up your content marketing game. 

Whether you're a content marketing manager, marketing director, or the CMO, you'll learn how to harness this cutting-edge technology to create compelling and engaging content that will help you stand out from the crowd. 

So grab your keyboard and let's get started!

What is OpenAI’s text generator and what does it do?

The text generator is a machine learning model, also known as GPT-3 (which stands for Generative Pre-trained Transformer 3, but let's just call it GPT for short).

GPT has been trained on a massive amount of text data, allowing it to understand the nuances of human language and generate text that is eerily similar to something a human would write. It's like having a personal writing assistant that never gets tired or needs a coffee break.

But GPT isn't just limited to writing articles or blog posts. This superhero sidekick is a jack of all trades. It can also perform language translation, summarization, and text completion tasks. It's like having a personal translator, summarizer, and editor all rolled into one.

At this point, you’re probably wondering how GPT-3 is different from ChatGPT and you’re not alone in that question.

ChatGPT vs GPT-3 

ChatGPT robot vs GPT-3 robot

ChatGPT is a variant of GPT-3 that's been fine-tuned for conversational language. This means that it's particularly good at understanding the nuances of human conversation and generating responses that are appropriate for a given context.

ChatGPT is particularly useful for creating chatbots and virtual assistants, where the ability to understand and respond to natural language is crucial.

So, what's the main difference between GPT-3 and ChatGPT? While GPT-3 is a general-purpose language model that can be used for a wide range of tasks, ChatGPT is more specialized for conversational language. 

If you're looking to create chatbots or virtual assistants, ChatGPT is probably the better choice. But if you're looking to generate a wide range of written content, GPT-3 is likely the way to go.

Getting started with GPT-3.

Figuring out how to access GPT-3 may leave you scratching your head in confusion and wondering whether or not it even exists. There is no direct portal to access GPT-3 (that we could find) but rather, integrations with other sites and platforms. 

Depending on your content marketing goals, this will dictate which platform would suit you best. Here are some of the most popular platforms for content marketers: Jasper.ai, Copy.ai, and (our personal favorite) Zapier.

To use GPT-3 on any of these platforms, you must create an OpenAI account. OpenAI is a non-profit platform so it won’t cost you anything to use, but tools like Jasper.ai do come with a premium depending on your business goals and your role at the company. 

What can GPT-3 do for content marketers?

GPT-3 Robot Communicating with a content marketer

One of the most exciting things about GPT-3 is its ability to generate high-quality, human-like text. This means that you can use it to create blog posts, articles, social media posts, product descriptions, white paper outlines, case study outlines and other types of content without spending hours writing and editing. 

GPT-3 can also help you to write in different styles, from academic to conversational, making it a versatile tool for your team.

Another surprising area where it can make your life easier is by helping you with SEO by providing keyword-rich text and identifying topics that are likely to perform well. This means that you can optimize your content for search engines and attract more traffic to your website.

While this sounds like a dream come true, there are some things that content marketers should be aware of before replacing their trusted copywriters and content aficionados.

Keep your copywriters.

 

Especially if you want to stay ahead of trends and stand out in a saturated market.

It is possible that GPT-3 and other advanced language models could be used to assist or augment the work of marketing writers, but it is unlikely that they will fully replace human writers.

While GPT-3 is capable of generating high-quality content, it may lack the creativity, emotional intelligence, and cultural context that human writers bring to the table. 

Additionally, marketing writing often requires a deep understanding of the target audience and the ability to tailor the message to that audience, which GPT-3 may not be able to replicate.

Overall, GPT-3 is a powerful tool for text generation and can be a valuable aid for certain writing tasks, but it is not a substitute for human creativity, expertise, and understanding.

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Super cool, but not a replacement.

Using OpenAI's text generation tools like GPT-3 can be a great way to improve your content marketing efforts. From generating headlines and subheadings, to writing summaries and conclusions, GPT-3 can help you create high-quality, engaging content in less time. 

However, it's important to remember that GPT-3 should be used as a tool to assist in the writing process, not as a replacement for human creativity and expertise. 

By using GPT-3 in conjunction with your own knowledge and understanding of your audience and brand voice, you can create truly impactful and effective content marketing.

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Sara, a Designity content writer.
About the author:
Kat Calejo
Senior content writer- Designity
Interested in content collaboration? Email at press@designity.com
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