Blog > Design Services > The Creative Services That Move the Needle for Your Brand

Creative Services You Need to Make an Impact

May 7, 2024
·
11
min read

As a marketer, your days are spent in constant competition for your audience’s attention.

With everything moving so fast and an overwhelming amount of information bombarding your potential customers every time they open their favorite social media apps or use the internet, you’ve got to really strategize to be able to not only grab attention but to keep it long enough to convert.

So, if you’re a brand that feels like it’s been stuck in the same place for ages, then we’re here to tell you that the right creative services are what you need to finally move that needle and get your brand going in the direction you want it to go.

Don’t believe us?

Today’s blog has all the confirmation you need! Today, we’re walking you through the creative marketing services your brand needs and how doing it the right way, not just checking a box, can help you increase visibility, drive higher conversion rates, and keep moving that needle to create a lasting impact!

What are Creative Marketing Services?

Even if you’ve never heard the term creative marketing services, you’ve likely heard some of the elements that fall under that broad umbrella.

They’re creative services like graphic design, digital marketing, and other activities that involve planning, strategic word use or design, and the production of visual, written, or digital content meant to engage, inform, and persuade your audience.

They can be offered by a variety of different sources, including freelancers, full-service marketing agencies, and Creative as a Service platforms.

The Best Creative Marketing Services and Their Impact on Your Brand

A trophy surrounded by elements of creative services, like laptop, a color pallete, and a pencil.

So, what are the creative marketing services that can set your brand apart and give you a definite edge over your competitors? 

Here are our 5 favorites. 

Read on and see what these services are and how, when executed properly, they can elevate your brand and help you meet your marketing goals.

1. Branding 

Branding is the process of creating a unique identity for your company in the minds of your customers.

It covers all of the visual aspects of your brand, from your logo and color palette to elements like your tone of voice, mission statement, and the style you want to convey.

But Not Just Branding … Strategic Branding

Companies like Nike, Disney, McDonalds … they all conjure up certain images in your head the second you hear (or read) their names.

That’s the power of good branding!

And if you want your company to be memorable and top of mind for your potential customers, then you can’t just slap on a logo, choose some colors, and call it a day. 

Your branding must be strategically crafted. Your brand must be everything about you from your visuals to the tone of voice you use in your messaging, the type of content you produce, the way you engage on social media, and the color palette you want to be associated with. 

If you treat your branding strategically, you can not only stay memorable but build credibility and trust in your brand.

2. Digital Marketing Strategies

Digital marketing strategies are the way you market your products and services through online channels. 

Often these strategies make use of digital platforms, tools, and other technology to help you get it done.

But Not Just Digital Marketing … Tailored Digital Marketing

But just running campaigns isn’t going to cut it.

If you really want your ads to resonate with your audience and to drive conversions that move the needle, your digital marketing strategies need to resonate on a deeply personal level.

To do this, you need to create detailed user personas, or fictional representations of members of your audience, to help you better understand their reasoning, what they’re looking for in your products and services, and any pain points or points of resistance that need to be solved before they convert.

Here are some popular strategies and the steps you can take to personalize your efforts in a way that enhances the user experience, increases your conversions, and builds a deeper connection with your audience.

  • Content Marketing — Create and share content that is consistent, valuable, and resonates with your audience’s specific interests and needs.
  • SEO and Content Optimization — Customize your website’s content and structure to align with the way that your audience is searching for your products or services online. This will improve your visibility and increase your organic traffic since you are giving your audience what they want to see.
  • Social Media Marketing — Launch social media campaigns that are fine-tuned to the platforms, preferences, and behaviors of your audience to encourage engagement and brand loyalty.
  • Email Marketing — Sending highly personalized and relevant emails or offers that speak to individual preferences and behaviors of your subscribers will boost the likelihood of conversion and future engagement.
  • Pay-Per-Click (PPC) Advertising — Use targeted PPC campaigns that are designed to reach specific demographics, interests, and locations, to maximize every ad click.
  • Affiliate Marketing — Choose partners whose audiences align closely with yours to promote your products to make sure that your affiliate efforts are making an impact.
  • Influencer Marketing — Collaborate with influencers or local celebrities who share a direct connection with niches that overlap your target audience.
  • Analytics and Data Analysis — Use your analytics and data to see what efforts are effective and what aren’t. This will help you to refine and further personalize your marketing strategies.

3. Web Design and Development

A laptop open to a screen featuring web design elements.

Web design and development are crucial parts of your online presence and are two sides of a coin. 

Web design focuses on the visuals and usability of your website, using layout, colors, typography, and imagery to create a visually pleasing aesthetic and a place visitors want to stay. The flip side of that is web development, the building and maintaining of your beautiful website to make it a functioning and effective site your users can interact with.

But Not Just Web Design … Responsive and Interactive Web Design

Listen, it’s 2024.

Everybody has a website.

So, if you want your website to wow, to truly move the needle for your brand, then simply functioning and looking nice is not enough.

Your website is often your first point of contact for a potential customer and can set the tone in your relationship (or prevent it from even beginning!). So, yes, you need clean design and a user-friendly interface … but to take it to the next level, you also need a website that adapts to the needs of your visitors and is strategically laid out to maximize conversions.

Here are some additional tips for having a website that moves the needle:

  • Fast Load Times — Make sure your website loads quickly on all devices to reduce bounce rates and keep your users engaged.
  • Responsive Design — Responsive web design keeps your site looking great and working flawlessly on any device, from desktops to smartphones. This adaptability improves user experience, increases dwell time, and boosts conversion rates. 
  • Optimize for SEO — Improve your site's visibility in search engines by optimizing content and metadata to boost your search engine rankings and increase organic traffic.
  • Incorporate Interactive Elements — Add interactive features like chatbots, polls, or quizzes to engage visitors and keep them on your site longer.
  • Keep it Accessible — Make your website accessible to all users, including those with disabilities, by following ADA compliance guidelines.
  • Use High-Quality Visuals — Using high-quality images and videos that are relevant to your content can capture interest and convey your message more effectively.
  • Regular Updates — Keep content fresh and up-to-date to encourage repeat visits and signal to search engines that your site is active.
  • Clear Calls to Action — Use your layout and clear calls to action to guide users toward the behaviors you want them to take, like signing up for a newsletter or making a purchase.

4. Graphic Design

Graphic design combines art with design software to effectively communicate brand messaging.

Through the use of typography, imagery, colors, and layout, brands can create visually appealing collateral like brochures, ads, posters, websites, packaging, and more. The goal of graphic design is to help bring brand messaging to a targeted audience in a way that is pleasing to the way and guides them to the most crucial information.

But Not Just Graphic Design … Impactful Graphic Design

Your visuals are the face of your brand. 

They are the elements that your audience will connect with and consistent and high-quality, creative, and professionally done elements can help you achieve recognition in a crowded market. 

Put extra care when designing the following:

  • Logos — The face of your brand. A good logo should visually sum up who your brand is and what it stands for to make it easy for people to remember and recognize you.
  • Digital Ads — These are the eye-catching ads you see on websites, social media, and emails and should be designed to grab attention and nudge viewers towards clicking, buying, or learning more about something.
  • Website Design — Good web design is a mix of making sure the site looks great, is easy to navigate, and makes visitors want to stick around.
  • Packaging — Good packaging design should not only look appealing but also tell your buyers what the product is, who it's for, and why they should take it home now.
  • Print Material — Well-designed print material like flyers, business cards, and posters should be eye-catching and encourage your audience to spread the word about your brand or an event.
  • Branded Swag — Freebies with a brand’s name or logo on them. Think t-shirts, mugs, pens — the items companies give away at events. Well-designed swag should be appealing and make your audience remember you every time they use that pen or wear that shirt.

5. Content and Copywriting

Content and copywriting are the art of using persuasive text for the purpose of providing information, advertising, or marketing.

You see this writing in places like emails, ads, landing pages, and other marketing outreach. The goal of content and copywriting is to build credibility and authority with your brand and, ultimately, to get a reader to take actions like buying a product, signing up for a newsletter or services, or even something as simple as clicking on a link.

But Not Just Content and Copywriting… Creative and Compelling Content and Copywriting

Words are just as powerful as visuals.

They can help shape brand perception, convey your value, educate your customers, and persuade them into action. Because of this, it’s not enough to just crank out the content. Take advantage of every word to shape your brand perception, increase your visibility, convey your value, and drive your customers to take action.

Here is how you can elevate each type of content so that it’s helping you move the needle:

  • Blog Posts — Your blogs should be more than just articles to share, they should provide valuable insights, solve customers’ pain points, share company news, and explore new trends in ways that are meaningful to your audience and encourage them to engage and to share with others.
  • E-books — eBooks should go beyond providing information; they should captivate your reader with a narrative and be an invaluable resource that readers can’t wait to share or exchange their contact info for.
  • Newsletters — These regular updates should do more than keep your audience in the loop; they should help you build relationships. Each newsletter should be content your audience is excited to see and offer exclusive insights, tips, and updates that subscribers find valuable.
  • Social Media Posts — Each post should be written to get the conversation going, engage with specific interests, and boost engagement.
  • Case Studies — Don’t just list your successes, use your case studies to tell a story of challenges met and overcome, showcasing your brand’s problem-solving abilities in an engaging and narrative-driven format.
  • White Papers — White Papers should not only showcase your expertise but also position your brand as a thought leader and trusted source of information with content and innovative solutions that educate your audience.
  • How-To Guides — How-to guides should do more than list steps, they should empower the reader by providing easy-to-follow guidance that makes them feel successful and well-informed.
  • SEO (search engine optimization) — Naturally and strategically integrate SEO into your content to make sure that it not only reaches the widest possible audience but is also attracting the right kind of audience. Optimize all of your written content with targeted keywords and phrases, meta descriptions, and SEO-friendly formatting to boost search engine visibility and increase engagement.

The Benefits of Effective Creative Marketing Services

And when you take these creative marketing services to the next level, they can help you move the needle for your brand and give you the content creation you need to start seeing the results that you want.

Here is what you might notice:

  • More Positive Brand Image — In addition to improving your visuals with impactful graphic design, you can use your high-quality visuals to create a consistent and memorable brand that sets you apart from the competition.
  • Improved User Experience — By having responsive and intuitive web design, you keep your website user-friendly on any device and make interacting with your brand a seamless and enjoyable experience.
  • Increased Visibility — Optimizing your website and your content with the right SEO practices lets you rank higher on search engine results, expanding your reach and driving more engagement.
  • Higher Conversion Rates — By using impactful graphic design, compelling copy, and intuitive websites, you can create an engaging user journey that urges your visitors to convert!
  • Better Communication — Clear and effective content better resonates with your target audience and makes sure that your brand message is received loud and clear, leading to better customer relationships and more brand loyalty.

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Looking for a Partner to Help You Get It Done?

And if you’d love to be able to accomplish the goals listed above, only you don’t have the time, skills, or manpower needed to get it done, we have one more tip that can help you move the needle.

Why not partner with Designity?

Designity is made up of the top 3% of all of the thousands of creatives that apply each year, meaning that your creative team will only be made up of the best of the best in fields like graphic design, copywriting, web design and development, digital marketing, social media marketing specialists, and more.

And with the guidance of a designated Creative Director who will take charge of your account, source and manage your talent, and provide strategy and direction, you can have the collateral you need to start crushing your goals sooner than you think.

So, how about it? Are you ready to push past the slump?

Check out our community portfolio and our wide range of services to see how Designity’s innovative Creative as a Service model and top-notch pool of talent has been able to elevate both large, medium-sized, and small businesses just like yours and help our clients grow their business.

When you’re ready, go ahead and book your demo call so you can get started with your two-week, no-obligation trial and see for yourself the difference Designity can make for your brand.

Is your brand ready to start moving the needle?

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About the author:
Sara Lopez
Sara is a Texas-based copywriter.
Interested in content collaboration? Email at press@designity.com
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