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How to Use AI for Your Branding and Logo Design Projects

January 26, 2023
min read

It’s a strange place here in 2023.

We have robots that sweep our floors, answer phones, and drive cars. 

It’s so commonplace that we don’t even think twice about it.

We’re practically living like the Jetsons.

Technology is a definite advantage to living in the future and, every day, we’re using that new technology to make our lives a little easier than our parents’ lives were (technologically, anyway).

And for creatives like you, another way that technology is making your life a little easier is through AI and especially through AI Art Generators.

Designers and marketers everywhere find this AI technology to be another useful tool in their arsenal to help them complete their projects and get things done on time.

But how useful is it for branding and logo design? 

If you’ve got a professional logo design project on your hands, is AI going to be the way forward from now on?

What are AI Art Generators?

An AI Art Generator is a sophisticated piece of software that can create an image based on a user’s text input or prompt.

Basically, you type up a description, like “Perfect Logo for Plumber” or “Tap Dancing Purple Alligator” and, depending on which generator you use, the computer will create one or several images based on your prompt.

It works using algorithms (usually written by artists) that direct the computer to not just follow a set of rules from your written prompt, but to “learn” a specific aesthetic by analyzing the thousands of images in its data bank.

It takes your prompt, combines it with the images it has stored, and generates new images that either match or are relevant to what you’ve typed.

It’s a very cool thing and if you’ve played around with one for a while, you’ve seen how interesting (and sometimes terrifying) the AI’s results can be.

Using AI to design your logos.

But how can designers use this technology for logos?

Well, in addition to AI Art Generators, there are now AI Logo Makers. These are a form of AI Art Generator that takes the technology one step further by using it to specifically create logos instead of abstract images and art.

Naturally, designers everywhere are harnessing this artificial intelligence tool.

Just a quick Google search will show you that there are many AI Logo Makers to be found out there, all capable of spitting out a sweet high-resolution logo in minutes.

They’re user-friendly too and most of them will give you a logo for free, or at least give you a set number of free uses before they charge.

Just type up a brief description into the free logo maker, answer a few questions to narrow down what you’re looking for, and the AI will generate one or several logos for you to choose from.

There are some pros and cons to this, of course. Let’s go over them now.

Pros: Using an AI Logo Maker is fast and easy, which is great if you have several logos to design and you’re in a time crunch. 

All you need to do is type in a descriptor, answer a few prompts, and you have some logos to review with quite a bit of variation to choose from.

Most of them are free too, which is also pretty great.

Cons: Remember those prompts you have to answer? If you have no idea what you’re doing, that’s an easy part to mess up. 

The prompts can include choosing between geometric shapes, colors, or icons. If you’re not a designer or don’t have a grasp on a client’s brand identity, it can be difficult to determine which of those to choose to best fit your client’s needs.

The logos created also lack originality. Sure, they’re great for quick, passable logos, but good logos require creativity and originality. 

The best way to use AI logo makers.

So, while AI logo makers are very cool and can quickly generate passable logos, don’t expect the AI to do all of the work for you.

You’re a professional logo designer, after all! The technology works best when you’re harnessing it to inspire your own creativity.

If you’re feeling stuck or creatively drained, it can be very useful to fire up the AI to create a logo or two for inspiration.

Sometimes all it takes is seeing the right image to get your creative juices flowing and your head full of great logo ideas.

Or, alternatively, you can pick one of the images that were generated and make it your own. Just customize your logo using your client’s color palette and other brand visuals until you have a finished product that your client will love.

AI Logo Makers can definitely help inspire you, especially if you need something for a quick turnaround. 

You can finish projects faster and quickly give your client a beautiful logo for their company, their social media pages, and all of their marketing collateral.

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Can AI replace logo designers?

If you’re worried about all of your clients simultaneously handing you a pink slip and turning to AI instead of ever hiring a designer again, then you can relax.

The technology is very cool and it’s very sophisticated, but it’s not time to fear the robots just yet.

Sure, someone can whip up a free logo from an AI Logo Maker, but as we discussed earlier, you really do need to know what you’re doing and have a good eye for design to get nice-looking results. 

And even then, the logos generated will be passable at best, nothing that screams originality and unique brand identity.

A company’s logo is a personal thing and it’s going to need that personal, human touch. As we touched on earlier, the AI might be cool, but it isn’t very original and it will never understand a target audience or how your logo can compare to competitors.

It takes a big ol’ human brain to do that and that’s something AI will never have (for now, anyway).

So, don’t pack your bags, designers, you are still very much in demand.

Have you used an AI Logo Maker before?

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About the author:
Sara Lopez
Sara is a Texas-based copywriter.
Interested in content collaboration? Email at
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