Just a few years ago, a company or business was able to differentiate itself from its competitors simply by being hip enough to have a social media account with Twitter or Facebook (or Myspace).
These days, however, not so much!
Not only is having a social media presence a given these days, but this digital landscape we now exist in has gotten pretty complicated! Every brand, big and small, is vying for attention on multiple social media platforms and, if you want to compete, it’s not enough just to post frequently. You're going to need the right kind of content, the right kind of strategies … and the right kind of expert.
Do you have a social media expert on your marketing team?
If you’ve been on the fence about whether or not you need to make that hire, today’s blog is here to tell you why you absolutely do!
Keep reading to find out just how much a social media expert boosts your brand!
The Growing Importance of Social Media
So, why does your brand need a social media expert?
For starters, a social media expert can help you navigate the often complex world of social media so that you’re using your online presence to its full potential.
Here are some key reasons why this expertise is indispensable:
- Reach and Engagement — Social media platforms have billions of active users worldwide, providing brands with access to a huge and diverse audience. If used effectively, this reach could allow your businesses to engage with potential customers on a more personal level to build stronger relationships and encourage brand loyalty.
- Influence on Consumer Behavior — Social media has the power to influence consumer behavior and purchase decisions. According to recent studies, a large percentage of consumers rely on social media to discover new products, read reviews, and make purchase decisions, giving your brand a golden opportunity.
- Real-Time Interaction and Feedback — Unlike other marketing channels, social media lets you interact with your audience in real-time. This immediate feedback loop makes it possible to address customer concerns right away, improving your customer service and creating a more positive experience.
- Cost-Effective Marketing — Social media marketing can be more cost-effective than other advertising methods. Platforms like Facebook, Instagram, and X offer targeted advertising options that let you reach specific demographics without breaking the bank.
- Enhanced Brand Visibility and Recognition — Consistent and strategic social media use can boost brand visibility. By regularly posting engaging content for your followers, you can help keep your brand top-of-mind, making it more likely that potential customers will think of your brand whenever they need the products or services you offer.
- Valuable Analytics — Social media platforms provide comprehensive analytics tools that offer insights into things like your target audience behavior, content performance, and the overall effectiveness of your campaign. Knowing these metrics and having the expertise to interpret and act on the data gives you the opportunity to refine your marketing strategy and keep your efforts aligned with your business goals.
8 Key Duties of a Social Media Expert
Knowing just how important it is for your brand to use its social media channels effectively, you should now understand just how important it is to have someone on your team who has the know-how to get the most out of your social media.
Here are 8 things that a social media expert does to ensure your brand’s success online!
1. Content Creation
It doesn’t matter how regularly your brand posts on social media if the content you post isn’t interesting, valuable, or eye-catching enough to warrant a second look.
This is where a social media expert shines. They know exactly what it takes to develop a content calendar filled with engaging and timely social media posts that are tailored to your audience’s interests and needs and have that special “something” that stops the scroll and gets your followers to click.
They also have the technical ability to use design and video software like Photoshop, Canva, Premiere Pro, and more to create a variety of dynamic and interesting posts like Stories and Reels, as well as the copywriting ability to create captions that intrigue readers and encourage interaction!
2. Strategic Planning
A social media expert doesn’t just post, they post with a purpose!
Strategic planning is key to any effective social media management and it's this planning that keeps all of your brand’s posts aligned with your goals and tailored to your target audience.
Here are some aspects of a social media expert’s strategic planning:
- Setting Goals — The first step is to define clear, measurable goals for your social media efforts. Whether it’s increasing brand awareness, driving website traffic, or boosting engagement, a social media expert will outline specific goals to shape the overall strategy.
- Identifying Target Audience — Thorough research is important to understand the demographics, interests, and behaviors of your target audience. An expert will know where and how to research to create content that resonates and engages effectively.
- Developing Campaigns — A social media expert will know how to develop social media campaigns that align with your brand’s big-picture marketing strategies. This includes planning content themes, deciding on key messages, and outlining the types of posts and frequency.
- Content Calendar — An expert will know how to manage a content calendar to organize and schedule posts in advance. This keeps a consistent posting schedule and allows for timely, relevant content to keep your audience engaged and interested.
- Competitive Analysis — A social media expert will analyze competitors’ social media strategies to identify opportunities and threats. Understanding what works well for others in your industry can help refine your own strategy.
- Resource Allocation — Determining the budget and resources needed for social media activities is a very important part of a social media experts' job. This includes budgeting funds for paid advertising, content creation, and any tools or software required for managing campaigns.
3. Curating Content
Your social network’s content doesn’t all have to come from the same source.
To keep things interesting and up your posts’ value, sometimes it’s good to find and share relevant content from other sources too.
A social media expert knows just what kind of content to curate to give your brand’s followers a wide range of information and different and interesting perspectives. Whether it’s articles, videos, infographics, or industry updates from trusted sources, curating the right kind of content provides some valuable insight and keeps your audience engaged.
They’ll also know how to encourage and curate user-generated content and collaborate with influencers and other brands to expand your reach, introduce your brand to new audiences, and create a sense of trust and connection with your followers.
4. Audience Engagement and Community Building
The thing about social media is that it never stops and trying to keep up with it is a full-time job in itself.
But having a social media expert on your team makes the process much easier. A social media expert can effectively engage with your audience in real time and help you build a strong community around your brand.
They’ll also be able to promptly respond to any comments and messages, plan exciting events like webinars and contests, and create the kind of interactive posts that keep an audience engaged with your brand, which in turn, builds a sense of connection and loyalty.
5. Analytics and Performance Tracking
Most social media channels provide you with detailed marketing metrics, like engagement rates, reach, impressions, follower growth, and more. It’s extremely valuable data … but only if you know how to read and use it.
Which is why social media experts are pros at using tools like Google Analytics, Facebook Insights, HubSpot, and Hootsuite to track performance and use that data provided to identify any trends and patterns to adjust their social media marketing strategies as needed.
6. Crisis Management and Reputation Control
Remember what we said earlier about social media never stopping?
This constant activity means that a crisis can pop up at any time, usually without any kind of warning.
This is why a social media expert is always prepared to manage any kind of situation quickly and effectively to best protect your brand’s reputation.
They keep an eye on all social media channels, monitoring for things like negative comments, reviews, or any other potential issues that could escalate. When a negative situation rears its ugly head, a social media expert has a crisis management plan in place and is equipped to respond quickly and professionally to address any concerns, provide solutions, and defuse a crisis to prevent it from spiraling out of control.
They also know how to take that negative feedback and harness it for good, using that insight to improve services, products, or processes, and highlight how your brand takes the opinions and reviews of its followers seriously!
7. Keeping Updated with Trends and Algorithms
A social media expert also knows how to stay plugged into industry news to keep themselves updated on any upcoming trends and topics to keep your brand's social media content relevant and engaging for your audience.
They know exactly which industry leaders and social media experts to follow to stay informed about the latest developments and insights, often participating in webinars, workshops, and online courses to keep themselves up to date with trends and tools.
They also keep themselves up to date on any social media algorithm changes. By keeping an eye on these updates, a social media expert can quickly adjust strategies to either maintain or boost your brand’s reach to keep your audience engaged and keep your brand ahead of the curve
8. Cost-Effective Marketing
A social media expert is also a pro at managing a budget and making every penny count.
They’ll know how to make the most of any free tools available to them, as well as where to allocate budget spend to maximize your ROI.
They can carefully plan out any PPC campaigns like LinkedIn Ads, Facebook Ads, and more and target specific demographics so that your content reaches the best-fit audience, reducing any wasted ad spend and improving your campaign’s overall performance.
A social media expert will also know the right kind of organic growth strategies and can use engaging content and community building to drive traffic to your website, increase conversions, and cut down on the costs of your social media marketing campaigns.
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Are You Ready to Meet Your New Social Media Expert?
As you can see, having a dedicated community manager for your social media channels is a big job.
And if this article you convinced that you need to hire a social media expert for the job, then we’re here for it.
Literally, right here for it.
Because Designity is made up of the top 3% of all of the thousands of talented social media experts, digital marketers, graphic designers, copywriters, and more who apply each year, meaning our creative community is the best of the best and has every skill your social media accounts could possibly need.
And with every account led by a Creative Director, a marketing, social media, and design expert, you can be certain that you’ll have all of the strategies, engaging content, and compelling ads your social media presence needs to boost your visibility and start expanding your base.
Why not take a peek at our social media and digital ads service page and see how we’ve been able to help brands just like yours revitalize their social media presence and start using it to its full potential?
And if our style vibes with yours (and we think it does), then take the next step and book a demo call today. We’ll get you started with your two-week, no-obligation trial so you can see first-hand how Designity’s social media experts are exactly the breath of fresh air your online presence needs.
Are you ready to unlock the full potential of your social media presence?
