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SEO Benefits of Responsive Web Design

June 10, 2024
min read
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Just a few years ago, simply having a website was enough to give your brand a competitive edge.

These days, not so much!

Not only is a website bare bones essential these days, in order for it to set you apart from your competitors and give you the visibility you need to attract new customers and grow your business, but it’s also got to be optimized for SEO success.

And if you’re wondering if perhaps a lack of that SEO success has been what’s keeping your website in the dark and impacting your bottom line, then it’s time to take action, friend! Investing in a good, responsive web design service is just the solution you need to get your brand the fully functional, user-friendly, and optimized website your brand deserves!

Need more convincing? We’d be delighted.

Today’s blog is walking you through all the reasons a responsive website design service is exactly what you need to boost your visibility and give you the powerful online presence you’re looking for.

What is Responsive Web Design?

Three white and purple tiles, a question mark in each of them. What is responsive web design ?

In case you’re not quite sure what we mean by “responsive web design,” we’ll shed a little more light.

Responsive web design is a design approach that makes sure the design elements, text, and images on your website render just as well on whatever device or screen size your visitors may be viewing from as they would on a desktop computer; this includes smartphones, tablets, and anything else that accesses the internet.

Some of the key principles of responsive web design are:

  • Fluid Grids — A fluid grid is a flexible grid layout system that resizes in proportion to the screen size. Unlike fixed-width layouts, these use percentages to define the width of the elements, so that the design adapts to various screen sizes.
  • Flexible Images — Flexible images automatically resize based on their containing elements. This means that the images will scale appropriately in their containers, which prevents them from showing up as too large or small for a screen.
  • Media Queries — Media queries are CSS rules that apply different styles depending on the device being used, like width, height, orientation, and resolution. This lets designers customize the appearance of the website for different devices.
  • Viewport Meta Tag — This is used to control the layout on mobile sites. It makes sure web pages are scaled correctly to fit the screen width of any device for an optimal viewing experience.

The SEO Benefits of Responsive Web Design

So, while responsive web design is very useful for viewers, how does all of that equal higher SEO rankings and more visibility for your website?

Here are some reasons, for starters:

  • Improved Mobile Experience — A responsive design keeps your website looking and functioning correctly on mobile devices, which is crucial since search engines like Google prioritize mobile-friendly sites in their rankings.
  • Single URL for All Devices — With responsive design, the same URL is used across all devices, making it easier for search engines to crawl and index your content.
  • Reduced Bounce Rate — A better user experience leads to lower bounce rates, and signals to search engines that your site provides relevant, engaging content.
  • Faster Page Load Times — Responsive design usually means faster loading times, a critical factor for SEO since search engines favor sites that load quickly.
  • Easier Social Sharing — A single, consistent URL for each piece of content makes sharing easy on social media, leading to increased visibility and potential backlinks.
  • Avoidance of Duplicate Content — Since responsive design eliminates the need for separate mobile and desktop versions, there’s no risk of duplicate content issues that can negatively impact SEO.
  • Better Local SEO — Responsive sites that provide a good mobile experience can improve local search rankings since many users search for local businesses on their smartphones.

Why You Should Invest in a Responsive Web Design Service

Elements of web design on a screen, like an arrow and a text box.

And to achieve all of this, you’re going to need someone who knows what they’re doing and is a web design expert.

While a DIY job or hiring a freelancer might be cheaper, remember that your website is of utmost importance to your business. Because of that, here are 8 reasons why you should definitely go to a web service for your responsive web design needs!

1. Experience

Professional web design services usually bring years of experience and knowledge to the table.

They also pre-vet their designers and developers so you can be sure that anyone working on your web design knows what they’re doing when it comes to creating effective, responsive, and visually appealing websites.

They are also more likely to be updated with all of the latest design trends, technologies, tools, and SEO best practices, to keep your website not only responsive but up-to-date, visible, and competitive.

2. Comprehensive Services

A web design service offers a full range of services, including design, development, SEO, content creation, and more, eliminating the need to hire multiple freelancers.

This one-stop-shop approach means that your website will be cohesive, high-quality, and up to date so that it's meeting all of your business needs.

3. Customization Options

A good web design service will give you a custom-built website that not only looks great but functions perfectly with your brand identity and business goals.

And while you might be able to create your own website using your platform of choice’s pre-made, cookie-cutter templates, a website with custom design, features, and functionalities will ultimately set your site apart from the rest of your competition and help you rank better with search engines. 

4. Quality Assurance

Hiring a professional web design service guarantees that you’ll get a quality site that meets your expectations (and will have processes in place to make it right in case it doesn't!).

That’s because responsive web design services have rigorous quality checks that identity any bugs or issues right away, so that your website functions flawlessly no matter what device your viewer is visiting from.

5. Ongoing Support and Maintenance

A pro web design service will also be equipped to offer ongoing support to keep your website updated, secure, and running smoothly.

They’ll handle regular maintenance checks, as well as any issues that might come up, freeing you up to focus on your job instead of worrying about bugs on your website or if your content is optimized for the latest in SEO best practices.

6. Faster Load Times

Expert web designers at professional design agencies have the resources and know-how to optimize your website’s codes, images, and all other design elements so that they load quickly when a visitor opens your site, no matter what device they’re using.

And an optimized website guarantees super-fast load times that avoid frustration, improve user experience, and, ultimately, boost your search engine rankings.

7. Advanced SEO Integration

Web design services have SEO experts on staff, experts who are up to date on all the latest from Google and other search engine players so that they know how to incorporate SEO best practices into the web design and development process.

They’ll use keyword optimization, meta tags, and other advanced techniques designed to increase your site's visibility, attract more organic traffic, and boost your conversion rates.

8. Scalability

Going with a pro web design service will also guarantee that you have support for your site as your business grows.

Having a dedicated partner means that you have ongoing support to easily add new features and functionalities as you need them, ensuring that your website remains effective and relevant. No matter how much you grow, a dedicated web design service can keep your site SEO optimized and performing at its best!

How to Find a Responsive Web Design Service

A purple 3D globe with a location tag, for how to find a responsive web design service.

Convinced to leave responsive web design up to an expert?

Your search rankings are counting on it! So, if you’re ready to start your hunt for the right responsive web design service for you, then we’re ready to help you do it.

Here’s a quick rundown of the steps you should take to find your perfect web design partner.

1. Determine Your Goals

Besides increasing user experience and boosting your search engine rankings, what else are you looking for in your website?

Are you an eCommerce site needing shopping carts, secure payment gateways, and product navigation? Will you need features like appointment booking? Will your site feature contact forms, blogs, or interactive features?

Do some digging on your target audience as well, to understand their needs and preferences. This will let you know exactly what capabilities and services to look for as you research for the right web design provider.

2. Ask for Recommendations

Don’t be shy! 

Reach out to business associates, friends, or industry experts who have recently revamped their web design. Ask for details about their experiences, including what kind of services they had done, the quality of those services, and how happy they were with their provider.

You can also ask on online forums or social media groups related to web design. You’ll be sure to get more recommendations from both providers and customers.

3. Do Your Research

As you’re narrowing down your search, you’ll want to be sure that the provider you’re looking at is the right match for you.

To do this, check things like online reviews and testimonials. This can help you get a better understanding of what other people are saying about a certain provider, if it seems like they communicate well with their clients, and whether they offer valuable support afterward or disappear once the web design is complete. 

And, while it’s not necessary to get a great website, it helps if the provider you’re looking at has already designed sites for brands in your industry. Checking out their online portfolio can help see what kind of work they've done, what industries they’ve done websites for, and if their results are up to your standards.

4. Check Pricing

The biggest factor of all.

It does you no good to find the perfect provider with the best portfolio and tons of experience if you can’t afford the bill.

So, to avoid that scenario, be sure you’re thorough in your price checks. Request quotes from multiple web design companies and compare their pricing structures and what’s included in that price.

Do they charge hourly? Monthly? By project?

Decide what works best for you and find the service provider that will give you what you’re looking for without obliterating your budget.

Your Search May Already Be Over

Or you can just end your search right now.

Because Designity is made up of the best of the best in fields like graphic design, SEO optimization, and web design and development; everyone you need for a sleek, aesthetically pleasing website that is responsive, SEO-friendly, and ready to get you the boost in leads and sales that you’re looking for.

And with our flat, subscription pricing and unlimited design project requests and revisions, you can do it all without going over budget.

Sound like a plan?

Have a look at our community profile and see how Designity’s leading responsive web design services can elevate your brand, boost your SEO, and get you the visibility you need.

When you’re done looking, click here to book your demo call so we can get you started with a two-week, no-obligation trial to test drive Designity’s top-tier responsive web design services for yourself.

Are you ready for the responsive web design that sets you up for SEO success?

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Sara, a Designity content writer.
About the author:
Sara Lopez
Sara is a Texas-based copywriter.
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