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Free Figma Templates for Your Marketing Needs

May 21, 2024
min read
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As marketers, there’s something to be said about efficiency.

With so much to do in a day, so many plans and campaigns to tend to, and so many distractions and unexpected fires to put out, your time is just as valuable as your strategic mind!

That’s why anything that can give you back time in your day counts as an absolute win. 

And this is precisely where Figma templates come into play, to offer marketers like you a streamlined and efficient way to create the visuals you need to drive results.

So, how can Figma templates help you?

Today’s blog is showing you how! Whether it’s social media posts you need to get done or a newsletter for your email subscribers, we’re bringing you the best Figma templates to cut down on your design time, increase your productivity, and give you the eye-catching and professional-looking graphics you need to succeed!

What is Figma?

Logo for Figma, one of Designity's most valuable resources.

Figma is a collaborative web app that is widely used for design, especially user interface (UI) and user experience (UX) for websites, mobile apps, and other digital products.

If this is the first you’ve ever heard about Figma, we’ll break down why it’s so popular within the design community.

  • Easy Collaboration — One of the standout features is Figma’s collaboration tools. Figma allows multiple users to work on the same document at the same time, much like apps like Google Docs. This makes it a popular choice for teams who want to work together on a project without any unnecessary hassle.
  • Web-Based — Since Figma is web-based, it can be accessed from anywhere and on any device, without the need for downloads or installing software. This makes it much easier to access and work on your design.
  • Vector Graphics — Figma operates primarily with vector graphics, which makes it perfect for designing sharp and scalable interfaces that can adapt to different screen sizes without losing quality.
  • Prototyping — Figma includes many key prototyping features that let you create interactive prototypes from your designs right from the app. This helps you and your team see how an application will work without the need for any coding.
  • Plugins and Integration — Figma supports a variety of plugins that extend its functionality, from adding animations and designing icons to integrating with other tools and services like Slack or Jira.
  • Version Control — Figma automatically saves versions of projects, which makes it easy to return to earlier versions if you need to and access the revision history of a project.
  • Design Systems — Figma supports the creation and maintenance of design systems, which are comprehensive sets of design standards, documentation, and components that are used to keep products consistent.

Figma Templates to Streamline Your Marketing

Another reason Figma is such a popular tool is the free templates and resources it provides!

Here are the best free Figma templates we could find to help you get the visuals you need for your marketing campaigns, workflow, or just to put your strategic planning in a more easy-to-follow format!

Take a look at our picks and see which templates suit you best.

Email Marketing

A computer monitor displaying a letter, for email marketing.

You can’t have a successful email marketing campaign without well-designed and visually pleasing emails!

Take a peek at these free resources to better engage your audience and boost the performance of your next email campaign.

  • Newsletter Templates — Keep your customers, subscribers, shareholders, and employees in the loop with these customizable newsletter templates for all your important updates.
  • 10 Free Email Templates — This collection of customizable and responsive email templates is the perfect starting point for your next email. Just choose the layout and visual elements you want until you have the look you’re going for!

Social Media Marketing

Time to elevate your social media presence with the kind of posts and graphics that stop the scroll and command attention! Check out the links below to start better engaging your audience and create the shareable content that gets you noticed.

  • Instagram Templates — Use this Instagram template to create the kind of posts that engage your followers and get shared and reposted!
  • Social Media Planner — Keep your social presence on track with these social media planner templates to organize and manage your posts for multiple platforms.
  • Facebook Ad Creator — These Facebook ad templates will help you craft the kind of ads that are “too beautiful for your customers to ignore.”

ABM Templates

Put your focus where it needs to be with these Account-Based Marketing (ABM) templates designed to optimize your efficiency!

Check out our picks below for the templates you need to keep you organized and on track at every step of your customer’s journey.

  • User Persona — Keep track of your target audience’s demographics, needs, and pain points, in this easy-to-use user persona template.
  • Customer Journey — Sketch out your customers’ journey to better visualize their POV and better meet their needs!
  • Hero’s Journey — Put your customers at the center of their story with this hero’s journey template to better understand their needs and what they’re looking for from you.
  • Marketing Funnel Template — Map out the entire customer journey with this marketing funnel diagram so you can easily spot opportunities and places for improvement.

Web Design Templates

A computer screen featuring elements of web design software, like text boxes, arrows, and a curve tool.

Your website is your brand’s digital storefront, and first impressions are crucial!

Use the following templates to help you plan out a visually pleasing and intuitive website with structure, layout, and user experience that your audience will be happy to engage with.

  • Sitemap Generator — Navigation is everything, so plan out your website’s architecture, content, and user flows for optimal usage with this sitemap generator template.
  • Website Flowchart Template — Ensure a website that flows well for users and developers both with this website flowchart template.
  • Card Sorting Template — This card sorting template makes it easier to understand how your users categorize information so you can plan your website layout and structure for a better user experience.

Strategic Marketing Templates

Your strategic marketing decisions are what grow your business, so planning them out effectively is mission-critical!

Use the following strategic marketing templates to help you organize your plans, keep track of your goals, and drive sustainable growth!

  • Growth Experiment Template — Use this growth experiment template to help you test the waters of your next business plan and decide if the risk is worth the reward!
  • Go to Market Template — This go-to-market template makes it easy to break down your strategy to prepare for a successful launch.
  • Cost Benefit Analysis Template — Use this cost-benefit analysis template to help inform decision-making that makes the most financial sense.
  • Perceptual Map Template — This perceptual map will help you see the bigger picture of how your brand fits in a market from a customer’s perspective, so you can identify opportunities and make more strategic decisions.
  • Marketing Mix Template — Use this marketing mix template to outline the 4 Ps and make sure you’re building hype in all the right channels.

Content Marketing

Content is king and if you want a winning content strategy, you’ll need to keep it organized!

The following templates are designed to help you create, manage, and strategize your content development to better engage your audience and align with your marketing goals.

  • Story Mapping Template — Keep your story straight with this story mapping template designed to help you develop a compelling narrative for anything you write.
  • Content Modeling Template — Keep track of your ideas and your content with this content modeling template to help you make sure your content delivery is consistent and perfectly structured for optimal impact!
  • Sandwich Chart — Get the creative juices flowing with this sandwich chart template for both businesses and creative writing.
  • Content Plan Template — Use this content planning template to help you tailor and plan your content so it's engaging your customer at every touchpoint of their journey!

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One More Resource Before You Go ...

While Figma is chock full of useful templates and other resources to help you streamline your efforts and create the visually pleasing assets you need, if you’d rather have someone to guide you through the process and offer their design expertise and creative insight, then we have one more resource to tell you about.

Designity is made up of the top 3% of all of the creative talent that applies each year, meaning the best of the best in graphic designers, web designers, UX designers, and more; all of the people with all of the resources you need to help you refine your graphics and make sure all of your visual communication is on brand and optimized for user engagement.

And if it’s more than visuals you need, each Designity account is led by an experienced Creative Director, ready to help you navigate your campaigns, strategize your marketing efforts, and help you meet your business goals.

Whatever your marketing campaigns need, Designity has you covered.

Why not check out our community profile to see how we’ve been able to elevate the marketing efforts of brands just like yours and, if our style vibes with you, then let’s take things one step further.

When you’re ready, click here to book your demo call so we can get you started with a two-week, no-obligation trial to see what Designity’s talented team and resources can do for your brand.

If you’d like to see more free Figma templates, check out Figma’s templates for marketers for the complete list!

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Sara, a Designity content writer.
About the author:
Sara Lopez
Sara is a Texas-based copywriter.
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