In the world of marketing and advertising, staying on top means not just keeping up with your competitors but understanding their every move.
Now, while that is doable, let’s be real; it usually means sacrificing hours and hours from your workday.
But what if there were an easier way?
What if you could get up each morning and, as you sip your first morning cup of coffee, effortlessly read up about all the latest news from your competitors? Even more, what if you could also see all of the ads they’re running, their social media activities, and more, all in one place?
What if you could have a backstage pass into all of the online activity, giving your brand the opportunity to strategically plan your next move?
Well, for our valued Designity clients, that possibility is now a reality!
The Benefits of This Partnership
Designity is proud to announce its latest partnership and integration with Signal Insight, a competition marketing platform that makes it easy to track your competitors in one place, and without spending hours crawling through social media and the Internet.
Here’s a quick snapshot of what Designity clients can now monitor from their dashboard:
- New Mentions — Stay in the loop with real-time updates on when your competitors are mentioned online and what they’re mentioned for.
- Social Media Posts — Gain valuable insights into your competitors' social media strategies, including post frequency and engagement metrics.
- Ads — See the types of ads your competitors are using, learn about their messaging, the type of visuals, and even the types of campaigns they are running. This gives you a competitive edge in your marketing strategy.
- RSS Feeds — Effortlessly keep tabs on your competitor's content marketing efforts, including their latest blogs and other relevant RSS feeds.
- Emails — Understand your competitors' email marketing tactics by tracking the emails they send, to let you refine your own communication strategies.
How Does it Work?
This partnership allows us to scan online sources, digital marketing campaigns, and social media for any updates on your competitor and customers, showing you any information revealed in press releases, blog posts, email newsletters, and social media posts.
Scans are run multiple times a day to ensure that your feed is always up to date with the most current and important information.
Once your information is gathered, it’s displayed directly in your feed, giving you access to the actual online content and social media posts in question, allowing you to click articles, emails, and social posts to read at your convenience.
What This Means for Designity Clients
Starting tomorrow (Thursday, November 30th) Designity clients will be able to enjoy direct access to Signal Insight’s competition feed directly from the Designity Client Dashboard.
Our hope is that our clients can empower themselves with this treasure trove of information and use the knowledge to make better-informed decisions about their marketing projects and strategies.
Best of all, as a Designity client, you’ll get all of this completely free for the next 90 days.
Designity has already populated the data for three of the competitors you identified to us during your Designity onboarding process. And there’s nothing extra you need to do to sign up! You can start using this function tomorrow by going to your client portal at Clients.designity.com. From the left side navigation, select “My Account,” and click on “My Competitors” to see the magic!
If you need to modify the competitors listed, you can simply make that request at the bottom of the “My Competitors” page in your client dashboard.
How Do I Use the Information?
Using your competition feed is easy!
All you’ll need to do is:
- Check out your feed — Dive into a wealth of insight about our competitor’s online activities, all in one easy-to-see location within your dashboard.
- Share the info with your team — Let your team in on the information you’ve uncovered.
- Take action — Armed with this knowledge, make strategic moves to elevate your marketing game and stay one step ahead of the competition!
It’s that simple!
Wait, is This Legal?
Yes, it is 100% legal.
All information gathered is public-facing information that can be found either online, by following your competitor on its social media platforms, or by signing up for email communication.
All Signal Insight does is do the detective work for you and gather it up in one place for you to look through at your convenience.
Designity: Always Looking Forward
At Designity, we’re not just about the present — we’re all about the future.
Through this partnership, we hope to arm you with information that keeps your brand on top, where it belongs!
Be sure to stay tuned for more exciting Designity developments in the future!
