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How to Create Design Collateral for the Modern-Day Consumer

May 27, 2022
min read
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If you’re still relying on mailers to get your business seen, then it’s time you start looking for new design collateral. No shade intended–but it’s 2022–and relying on your audience to want to take part in your brand by using outdated materials like mailers is doing your business a disservice.

With the digital world taking over, the old ways of marketing will soon die down–if they haven’t already. That doesn’t mean design collateral is dead, it just means it’s evolving. Here are some examples of modern design collateral that were made to compete in the 21st century and beyond!

What Design Collateral is Right For Your Business?

Before you move on to hiring a creative team, you have to stop by the drawing board. Introducing design collateral requires some thought, so you’ll want to ask yourself a few questions before calling that graphic designer to hop on Photoshop. If you’re ready to say goodbye to mailers, but aren’t sure where to start, ask yourself these simple questions:

  1. What is my current company/brand goal?
  2. Who am I targeting and what do I want them to do?
  3. What types of design collateral will drive the audience to answer my CTA?

Before you sit in confusion wondering what your options are, we’ve created the perfect list to save you some time. If you’re going to introduce modern design collateral, remember that creativity is key to creating the best materials possible. Whichever project you choose, ensure that you have the right team to do the job – like Designity!

1. Banners

Where once they were offline, banners have made their way to the digital world very quickly. They’re not only easy to manipulate for the modern world, but they’re a great method to present anything you need them to–from events to product launches. 

Better yet, modernizing banners is easy as the world evolves, making way to QR codes to RFID-chipped experiences, to phone-enabled holograms. Whichever way you choose to take it, banners are indeed still a great marketing tool.

2. White papers 

While the name suggests something outdated, white papers are great tools to become an authority brand in your domain. They’re also a great content marketing tool to get more eyes on your brand in general.

Consumers and businesses need specific information to do a lot of things, so don’t hide your expertise in the dark–put it on a white paper! Areas like marketing and technology are often the first to take advantage of these materials. And with publication design evolving, there’s a lot of freedom to get creative.

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3. Media Kit

These multi-page PDFs or in-web pages are crucial tools to getting noticed by not only more of your audience but also media professionals. As a home for all of your branding and company-specific information, there is a multitude of ways you can welcome a media kit to your company.

One way is simply displaying your visual branding for press use or going a step further and considering blog statistics or audience demographics. These pieces of information are incredibly useful for affiliates, advertisers, and again, PR personnel. It’s also the perfect opportunity to get creative and dive in design first.

4. Newsletters

The days of boring, basic email marketing campaigns are done. Content is key in today’s modern world and email campaigns with no visual context or design just won’t cut it. Grab your best tools and pour your all into email marketing–no matter the occasion. Your branding needs diverse content to become stronger, and more importantly, reach your desired audience 

5. Packaging

While your product packaging doesn’t seem like much of a design collateral tool that’s useful, it actually has a lot of unlocked potential. Modern packaging includes much more than a logo, nutritional facts, or a barcode. It’s often a missed opportunity to showcase what sets your brand apart from others.

More importantly, it’s an opportunity to connect with your customers on a deeper level. This is especially perfect for companies that rely on brick-and-mortar sales and are trying to decrease that physical-to-digital gap. Don’t neglect what your product already comes with–valuable content can be anywhere!

There you have it–modern design collateral for the 21st century. Still interested in mailers? We hope not! By exploring alternative ways of marketing your brand, you have a bigger chance of not only catching their attention but retaining it. Where there’s room for creativity, there’s room for growth.

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