Because time is already spent creating a blog post, its assets shouldn’t be neglected once they’re published on your website. With a full body of text and complimentary images, leveraging your blog post is an easy, cost-effective way to boost your online presence. They’re not only a great way to connect with your audience by educating or entertaining them, but they also serve as a solid foundation for more content. Diversifying the topics of your blog posts can help you create more projects, faster. This can be done by translating your blog post into videos, ads, or simply just using its visual and written assets for the purpose of sharing them. No matter how you choose to do it, repurposing your blog page is a strategy worth trying out.
Luckily there’s no right or wrong way to leverage a blog post. Since it’s up for the taking, you might as well use it in a way that fits best for you. Here are the top fool-proof ways to turning your blog posts into the ultimate digital marketing tool and why you should have a blog page before jumping on new digital content.
Summarize Your Post into a Video
Videos aren’t usually the first idea stemming from a blog, however, it would be silly to not repurpose your blog post’s storyline into a video. As a plus, giving your audience the choice to consume the same content in written or visual form takes blogging to the next level. After all, consumers would much rather watch a video than read through a post. Diversifying your content in this way will also ensure that it gets seen, whether that means being watched or read.
Other than having an excuse to create more content, videos are also great for SEO purposes. Publishing your blog videos on platforms like YouTube will help raise their visibility. So not only will your posts get viewed more, but there’s also the possibility of increasing engagement. This is especially helpful if you don’t already utilize YouTube or other video-based platforms like TikTok. Whichever reason is most attractive for your business, you can always count on video to hook your audience and occupy their time. Allow your blog posts to tell their story in a fresh, new way, guaranteeing more eyes on your business.
Reuse and Recycle Text
Words have unlimited use cases, especially when it comes to digital content. The possibilities are endless when it comes to text, but repurposing existing text is always an option most people don’t think of. Blog posts in particular usually contain a good amount of text, so don’t miss out on the opportunity to use it over again. Whether it’s turning your most clever sentence into an Instagram caption or breaking down the entire body into an email campaign, don’t let it all go to waste. This is especially useful if you planned on releasing other forms of content on the same topic anyway. If you have it, use it!
So how exactly can you prepare your blog text to be repurposed? Some things to keep in mind are strong titles, appropriate sequences and storylines, and CTAs. All it takes is a powerful statement to be reworked into your next piece of content, so putting in the extra time to craft a quality storyline can make all the difference in your other projects. After all, not one word will go to waste, making you and your team’s efforts worth it all. Just remember that the stronger the blog post, the stronger the copy later, so make every word count.
Drive Traffic to Your Blog with Ads
Could you see your blog post as something others outside of your usual audience would find inspiring or helpful? Create an ad based on your blog topic. This can be done in one of two ways. You can either advertise the blog post itself for direct traffic or design an ad that markets the same topic. Whichever method you choose, you already have the concept, text, and visuals to work with. There’s no better scenario for a digital marketer than having all assets ready to launch an ad. Especially if your creative team has already put in professional-grade work, you have yourself free resources to recycle and reuse.
This repurpose option is by far the best when it comes to adding fuel to your blog. Many underestimate a simple post’s power, letting the content sit over time. Blogs are meant to be shared, whether by link or leveraging ads. Trying this out will only increase the chances of someone finding your blog page, thus finding your business. And who doesn’t love more web traffic?
Share Your Blog’s Images
Have some cool visuals in your blog post? Don’t let it go to waste! Sharing your blog’s featured or in-text images can help readers easily identify your post. Plus, images are never a waste when time is invested in them. A great designer can craft up the perfect visual to compliment both your story and social media feed. That way you can be confident knowing your content is being used to the last drop. You can never get enough images and you can be sure that your audience can’t either.
Pro tip: Tools like Linkin.bio connect your Instagram posts to any link you choose. This is especially helpful when looking to link your readers to exact blog posts on your website. Anyone visiting your Instagram can simply click on your image and be rerouted to its corresponding blog post. Matching your story’s featured image to the one on your feed can help facilitate a seamless experience for those looking to engage with them.
Now that you’ve heard it here, when does your blog launch? Even if you already have one, have you thought of these methods to repurpose and leverage your blog posts? Regardless of where your business is in blogging, try making them a part of your next digital marketing strategy. With the right creative team, you can be on your way to more, better, faster content. There’s nothing a digital marketer can’t do with a team of copywriters and graphic designers. Together, your average blog post has the potential to do more than just sit on your website. So the next time you’re wondering how to switch things up, don’t look past blogs—they hold a key worth trying out.
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