Blog > Creative as a Service (CaaS) > How Subscription-Based Creative Services Outshine Traditional Models

6 Benefits of a Subscription-Based Creative Service Platform

March 21, 2024
min read

If you’re a business in need of marketing services, you’re probably overwhelmed by the sheer number of choices available to you.

Are traditional marketing or digital agencies the way to go? 

For many brands that don’t have the time to hire and manage freelancers for every marketing project they do, that might seem like the answer. But agencies can be costly and if your brand doesn’t have the huge wallet of the bigger fish in your industry, traditional marketing agencies can stretch your wallet to the breaking point.

Luckily for you, however, there is another way! One that has all of the reliability and consistency of design agencies without the expensive retainers or high costs typically associated with them.

Subscription models are fast becoming the future of marketing, with many brands choosing to partner with them for their cost-effective flat monthly fees, top-notch creative teams, and unmatched flexibility.

So, if you’re on the fence about whether or not a subscription-based CaaS platform will work for you, then this blog is here to help you decide.

Today, we’re laying out the advantages of subscription-based creative services like CaaS platforms over traditional marketing agencies.

Let’s get started.

What is a Subscription-Based Creative Service Model?

A subscription-based creative service model (or creative subscription service) is a business arrangement where clients in need of marketing services pay a recurring fee (either monthly, quarterly, or yearly) for access to a wide range of creative marketing services like web design, graphic design, copywriting, video production, animation, and more.

Unlike traditional design agencies that may charge on a per-project or per-hour basis, or require retainers, subscription-based models offer flat subscription fees for your quarterly or monthly creative service plans. 

This means that brands can get any kind of services, support, and resources over the period of the subscription for much less than other models, which makes it a very attractive option for businesses that don’t have huge budgets but still need a reliable source for creative marketing collateral that doesn’t involve sourcing and managing freelance talent.

The Key Advantages of Subscription-Based Creative Services

A giant key, for key advantages subscription-based services can provide.

In addition to just being more predictable to budget, subscription-based models provide many advantages for companies needing marketing services.

Here are the biggest benefits a subscription-based creative service can provide your business and why so many companies of all different sizes are ditching traditional agencies and partnering with a subscription-based creative service provider instead.

1. Easy Scalability

A subscription-based pricing model is very appealing to brands looking for a scalable creative marketing solution that is easy on the budget and grows along with their business.

This is because many subscription-based services operate on monthly payment periods, which makes it much easier to adjust your plan as your brand's creative marketing needs change.

If your marketing needs taper off during a slow period, subscription-based creative services make it easy to downgrade your plan or pause it until your needs justify an additional month of payment.

And the same goes for scaling up.

If your brand is experiencing a period of rapid growth or just needs to quickly up its marketing efforts for an upcoming event, a new location, or adding to your scope of services, subscription-based creative services usually have tiered pricing that makes it simple to upgrade services or even just purchase add-ons for a pay period or two to take care of increased needs.

2. No Long-term Commitment Necessary

The subscription pricing model is also a much more appealing key factor for brands that don’t have the budget (or the desire) to be locked into a year-long contract that requires an expensive retainer fee.

With subscription-based creative services, brands are free to adjust their level of engagement whenever they want. Whether they want to scale services up or down based on marketing demand or even pause their subscription for a few months, they can do so knowing that the process is simple and that all of their source files and assets will be secure and waiting for them upon their return.

Since there is no binding contract involved, it also gives brands the freedom to discontinue services at any point should they feel that the creative services are not meeting their expectations or if they need to adjust their spending for other budgetary reasons.

This flexibility gives brands the freedom and peace of mind to know that they can make decisions that best suit their current marketing requirements and financial situation.

3. Access to Diverse Talent

One of the most attractive features of subscription-based creative services is their extensive and diverse talent pool, with professionals for just about any creative service their marketing campaigns could ever need.

Instead of relying on the skills of a small in-house team or having to source freelancers for a niche skill, brands can be confident that whatever they need, whether it’s developing a VR app or animating a 3D promo, their subscription-based service will have the talent they need for the job.

This is because subscription-based services operate remotely, making it possible for them to assemble a huge talent pool of professionals from all over the country (or globe!) who are skilled in a wide variety of creative fields.

Their skills include design, animation, motion graphics, cutting-edge tech, and other specialties, guaranteeing that brands will always have the right people available to meet their creative needs.

4. Better Collaboration

Two chat bubbles, for better collaboration with your creative services provider.

Because subscription-based creative services operate remotely, they often have a centralized platform and optimized lines of communication that make collaborating with each other and with clients a breeze.

This setup not only makes it easier to share ideas, feedback, and progress updates but also ensures that all members of a creative team, regardless of where they live, are on the same page, decreasing the likelihood of confusion and wasted time.

This ability to communicate, access project files, discuss strategies, and make real-time edits all work together to create an efficient and collaborative environment that encourages more creativity, quicker turnaround, and stellar output for marketing campaigns.

5. Long-term Partnerships

While subscription-based creative services do offer the flexibility to scale your services up or down, pause your account, or cancel without hassle, many brands choose to turn their creative service provider into a long-term partner due to the many benefits they bring.

Because subscription-based creative services assign a dedicated creative team to your account, once they have worked on your brand for a while, they gain a deeper understanding of your tone of voice, preferred visuals, vision, goals, and preferences.

This, of course, leads to better collaboration, communication, and more consistent and higher-quality output, which is great for brands looking to maintain a consistent and strong brand identity. 

Additionally, once your creative director has a good understanding of your brand, they can also offer helpful ways to innovate your marketing efforts, which helps you stay ahead in a competitive market.

All of this collaboration and trust will naturally lead to a better relationship and one that you have no desire to end!

6. Remote Access

As remote work has become more and more commonplace and natural in a post-pandemic world, having remote access to creative marketing services has become an invaluable asset for brands all over the world.

Subscription-based creative services usually operate remotely, which leads to plenty of benefits for your team.

For one, their remote platform allows them to have the best-of-the-best creative professionals on their team, regardless of their physical location, which guarantees top talent is available for your creative needs.

It also offers convenience and flexibility. No need to drive over to a design agency for meetings or go back and forth through emails. Remote creative services offer virtual communication and a platform that makes it simple to access project files, leave feedback, and review their progress whenever you’d like. 

This tech-ready creative solution also provides ways to easily integrate with your existing workflow to keep your entire team on the same page and working without interruption, keeping your marketing strategies consistent and ahead of the curve.

How to Find the Right Subscription-Based Creative Services for You

Two caption boxes, with a question mark and a checkmark.

After understanding all of the many advantages subscription-based creative services can offer your brand, the next step is finding one that works best for you!

Here are some things to look for to help you identify the platform that not only aligns with your brand’s unique needs but is a match for your style and company culture. 

Here are some tips and resources to help you start your search:

  • Industry Reviews and Ratings — Look for platforms with high ratings and positive reviews on Google and other industry pages and forums. Testimonials and case studies can also shed some light on their effectiveness and client satisfaction.
  • Specialization — Some platforms may specialize in specific areas, like digital marketing, graphic design, or video production. Choose one that works best for the services (web design, graphic design, mobile app development, etc.) most important to your marketing campaign and goals.
  • Flexible Plans — Consider platforms that offer a range of different subscription plans. Having this flexibility lets you start small and scale up as your business grows, without switching platforms.
  • Trial Periods — Look for creative services that offer a trial period or a satisfaction guarantee. This gives you time to evaluate their fit with your brand without an upfront commitment.
  • Consultations — Many subscription-based services provide free initial consultations. Use this opportunity to discuss your needs, ask questions, and gauge their expertise and customer service.

<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>

Designity: The Only Subscription-Based Creative Service You Need

So, if a subscription-based creative service sounds like just the creative marketing solution that your brand needs, then we’re all for it!

And if you’re looking for an affordable creative subscription-based solution that ticks all of your boxes and can meet your brand’s creative marketing needs, then we’re here for you too.


Designity is a tech-ready and future-proof creative-as-a-service (CaaS) platform that offers a wide range of features that cater to the evolving needs of modern brands.

With Designity, you get:

  • A dedicated Creative Director — Each Designity account is led by an experienced and dedicated Creative Director, who acts as your single point of contact and sources and manages your creative team, making sure that your marketing assets are delivered on time and are of the highest quality.
  • A no-obligation trial period — Depending on which plan you choose, you start your Designity partnership with a no-obligation trial period of two, three, or four weeks. If you find that our services aren’t for you, then you walk away not owing us a dime. 
  • Access to the best creative talent — Designity is made up of the top 3% of US-based creative talent, carefully vetted and skilled in a variety of creative disciplines.
  • Flexible subscription-based pricing — Choose from three flexible creative service subscription plans to meet your brand’s creative needs. Each plan comes with a variety of features to make sure that you are receiving the exact level of service and support your marketing efforts need, without overextending your budget.
  • Unlimited revisions — You got it. Unlimited graphic design services, copywriting, video, or whatever else your project requires. Refine your deliverables until they’re exactly what you’re looking for without having to worry about revision fees or unexpected charges.

But don’t just take our word for it. Have a look at our portfolio, testimonials, and case studies and see how Designity’s innovative CaaS model has been able to elevate the marketing efforts of brands just like yours.

And whenever you’re ready, click here to book your demo call and get started with that no-obligation trial we just mentioned.

Is your brand ready to outshine its competitors?

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About the author:
Sara Lopez
Sara is a Texas-based copywriter.
Interested in content collaboration? Email at
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