The big R-word is making waves again. For those of us who remember the recession of the early 2000s, we’re starting to think of how we can prepare for this one. What we do know is that this recession won’t be like the last one.
The supply chain is broken. Gas prices are soaring. Home prices are through the roof. While, yes there are jobs, that isn’t the crux of the problem. The problem is that Americans aren’t spending the way they used to.
Consumers are holding on to their money instead of shopping or traveling. People are closing their wallets and businesses are beginning to feel it.
Instead of waiting for the inevitable job cuts, marketing departments need to take a proactive approach and act before the water gets hot.
Before you click out, hear us out. We know that there are projects to complete and deadlines wait for no one. You need a graphic designer for that tradeshow booth, you need a copywriter to help you draft brochures, you need someone to help shoulder the burden.
Heading to the job boards is the natural choice; of course you want to hire someone in-house. But hiring an in-house creative team (you will need a team to help with all of your projects) can get really time-consuming and expensive.
The last thing you want is to hire a whole creative team only to have to fire them when the projects dry up.
There are a lot of different options available for marketing teams looking to get their creative projects done. Here are some of the most popular:
Freelancers: Freelancers are a good choice because you don’t have to onboard them or pay a full salary. Most of them work on a per-project basis or on retainer. The downside boils down to finding the right one for your specific project, then the testing period to make sure they’re a good fit.
Creative agencies: If the goal is saving money, then creative agencies may not be the best fit for you. Oftentimes, they are very expensive and specialized. If you have a commercial that you need to shoot then they are great, but if you have a whole calendar of varying projects, not so much.
Staffing agencies: Staffing agencies work best when you are trying to hire for one specific position. This isn’t a good choice if you don’t want to visit the job boards again in a month or two.
Building a recession-proof creative team doesn’t have to be complicated; it can actually be done in one step.
Hi! We’re Designity. Your new best friend.
Who are we? We’re an on-demand virtual creative platform that covers all of your creative bases for one flat monthly fee. We match you with a creative director based on your industry, their skills, and your needs.
Your creative director then plugs in creatives from our highly-vetted US-based pool. Our creatives are interchangeable so you can get that tradeshow booth done this month, and start your website refresh next month.
During the entire creative process, your creative director remains your one point of contact and they manage the creative team so that you don’t have to.
No job boards, no hiring and firing. Use us when you need us and pause us when you don’t.
Ready to build your recession-proof creative team? Take us out for a test drive!