Why Is It So Important to Choose the Right Marketing Automation Tools?
Choosing the right marketing automation tools is absolutely essential. And it’s not just about convenience, they’re the backbone of your success!
That’s because the right tools can enhance your marketing automation strategy as well as improve your efficiency by freeing you up from time-consuming and tedious tasks.
They also make for a more targeted campaign by allowing personalization and providing data for informed decision-making, not to mention scaling with your client and keeping them in compliance with data privacy regulations.
And while all of that is great news for your clients, you should know that the right tools also make life easier for you too!
The right tools for you have an interface that you can use without stressing and integrate seamlessly with other systems you’re using, making your work more streamlined and your workday more productive.
So, where do you find the perfect tools for the job?
Whether you’re a seasoned digital marketer looking for an upgrade or a newbie looking for a place to start, today’s blog is giving you access to the top 52 tools for every aspect of an automated campaign!
52 Top Marketing Automation Tools
We’ve grouped up our favorite tools by category, so have a peek and find what suits your project, your client, and your skills best!
Who has the time to spend all day sending and replying to emails?
Nobody, that’s who.
The following seven tools are designed to streamline and optimize your email marketing campaigns. With the right automated email marketing tools, lead generation and lead nurturing are more effective than ever!
Have a peek and see which one is best for moving your leads down the sales funnel!
- Mailchimp — Mailchimp is a popular email marketing platform that allows businesses to create and send email campaigns, manage subscribers, and track campaign performance. It's user-friendly and offers templates and automation!
- Constant Contact — Constant Contact is designed with small businesses in mind. It provides email campaign management, list management, and reporting features to help businesses engage with their audience.
- AWeber — AWeber is an email marketing platform that offers email automation, customizable templates, and sign-up forms. It's used mainly by businesses to build and nurture email lists.
- GetResponse — GetResponse is an all-in-one marketing platform that includes email marketing, automation, landing pages, and webinars. It's used for creating and managing email campaigns.
- Brevo — Formally SendinBlue, Brevo is a marketing email automation platform that offers personalization, automation, and transactional email services.
- ConvertKit — ConvertKit is designed for content creators and bloggers. It offers email automation, customizable opt-in forms, and audience segmentation for building and engaging with subscribers.
- Drip — Drip is an e-commerce CRM and email marketing platform. It provides email automation, segmentation, and tracking to help e-commerce businesses communicate with customers effectively.
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) systems are software platforms that are designed to help businesses manage and nurture their relationships with both existing and potential customers.
Here is a list of our five favorites:
- HubSpot CRM — HubSpot CRM is a comprehensive customer relationship management tool that offers sales, marketing, and service features. It helps businesses manage customer relationships and sales processes.
- Salesforce — Salesforce is a leading CRM platform used to manage sales, customer service, marketing, and more. It helps businesses streamline their operations and enhance customer interactions.
- Zoho CRM — Zoho CRM is a cloud-based CRM software that helps businesses manage sales, marketing, and customer support. It provides tools for lead management, automation, and analytics.
- Pipedrive — Pipedrive is a sales-focused CRM platform that streamlines the sales process. It's used to track leads, manage deals, and automate sales tasks.
- Insightly — Insightly is a CRM and project management software designed for small and medium-sized businesses. It helps businesses manage contacts, sales, projects, and tasks in one platform.
Social Media Management
These tools allow you to schedule, analyze, and manage social media posts all on one platform. They also make it easier to engage with your audience and track performance!
So, why not make social media management a breeze with the following tools?
- Buffer — Buffer is a social media management platform that allows users to schedule and publish content on multiple social media channels, analyze performance, and engage with their audience.
- Hootsuite — Hootsuite is a social media management tool that helps users schedule and manage social media posts, monitor conversations, and analyze social media metrics.
- Sprout Social — Sprout Social is a social media management and engagement platform. It enables businesses to publish content, engage with followers, and measure social media performance.
- SocialBee — SocialBee is a social media automation tool that assists in scheduling posts, categorizing content, and optimizing social media presence for businesses.
- Agorapulse — Agorapulse is a social media management tool that simplifies social media scheduling, monitoring, and reporting. It's used to streamline social media marketing efforts.
- Planable — Planable is a collaboration and approval platform for social media teams. It simplifies the process of creating and reviewing social media content.
Analytics and Reporting
These automation tools enable your client’s marketing and sales team to collect, process, and visualize data from a variety of sources to provide insights and performance metrics for better and more informed decision-making.
The following are the best of the best for analytics and reporting:
- Google Analytics — Google Analytics is a web analytics tool that tracks website traffic, user behavior, and provides insights to optimize online marketing efforts.
- Moz Pro — Moz Pro is an SEO and inbound marketing tool that helps businesses improve their online visibility and rankings by tracking and optimizing website performance.
- SEMrush — SEMrush is an all-in-one marketing toolkit that offers competitive analysis, keyword research, and SEO tools to optimize online marketing strategies.
- Cyfe — Cyfe is a business dashboard tool that consolidates data from various sources, including social media, analytics, and marketing platforms, for comprehensive reporting.
- Tableau — Tableau is a data visualization and business intelligence platform that helps businesses create interactive and informative reports and dashboards.
Marketing Automation Platforms
These marketing automation platforms are the key to supercharging your marketing efforts.
They streamline tasks, create personalized content, nurture leads, and just, in general, make your life easier with automated workflows that guide your leads through their version of the customer journey.
Here are some tried-and-true solutions for you to try:
- Marketo — Adobe’s Marketo is a marketing automation platform designed to help businesses with lead management, email marketing, and marketing analytics to enhance customer engagement.
- Oracle Eloqua — Eloqua is a B2B marketing automation platform offered by Oracle, which enables businesses to execute marketing campaigns, generate leads, and analyze results.
- ActiveCampaign — ActiveCampaign is a marketing automation and email marketing platform that provides automation, segmentation, and CRM features.
- SharpSpring — SharpSpring is a marketing automation platform from Constant Contact that offers lead scoring, behavior tracking, and email marketing to drive conversions.
- Ontraport — Ontraport is a comprehensive automation platform that combines marketing, sales, and business management tools to help businesses streamline their operations.
- Mautic — Mautic is an open-source marketing automation platform that offers automation, email marketing, and campaign tracking.
- Autopilot — Autopilot is a marketing automation and customer journey platform that allows businesses to automate marketing campaigns and track customer interactions.
- ActiveDEMAND — ActiveDEMAND is a marketing automation platform that offers email marketing, social media automation, and lead tracking to optimize marketing efforts.
- ClickDimensions (for Microsoft Dynamics 365) — ClickDimensions is a marketing automation solution for businesses using Microsoft Dynamics 365, offering email marketing, lead scoring, and web tracking.
SEO (search engine optimization) automation tools are designed to automate aspects of tedious SEO tasks like keyword research, on-page optimization, and tracking.
Whether you’ve got a digital marketing audit coming up or you’re just cleaning house, the following are our 10 favorite SEO automation tools for you to try:
- Google Search Console — A free tool from Google that offers insights into how Google's search engine views your website, helping identify indexing issues and providing performance data.
- SEMrush — An all-in-one SEO platform for keyword research, competitive analysis, backlink monitoring, and more, aiding in identifying high-performing keywords and tracking rankings.
- Moz Pro — A comprehensive SEO software suite with tools for keyword research, site auditing, backlink analysis, and rank tracking, providing insights into on-page and off-page SEO issues.
- Ahrefs — Ahrefs is a comprehensive SEO toolset for backlink analysis, competitive analysis, keyword research, and rank tracking, helping discover backlink opportunities and monitor rankings.
- Screaming Frog SEO Spider — Screaming Frog is a website crawling tool that identifies SEO issues like broken links, duplicate content, and missing meta tags through site audits.
- Yoast SEO — Yoast SEO is a WordPress plugin for on-page SEO optimization, offering real-time content analysis to optimize posts and pages.
- Rank Math — Another WordPress SEO plugin, Rank Math offers features for keyword optimization, XML sitemap generation, and schema markup for improved visibility.
- BrightEdge — BrightEdge is an enterprise-level SEO platform providing advanced SEO analytics, competitive research, and content recommendations for online visibility.
- Serpstat — Serpstat is an all-in-one SEO platform for keyword research, site audits, backlink analysis, and rank tracking, aiding in keyword optimization and monitoring.
- SE Ranking — SE Ranking is a cloud-based SEO platform with tools for keyword tracking, website audits, competitor analysis, and more to optimize online content and monitor rankings.
PPC Ad Management
PPC ad management automation tools can help you optimize a paid ad campaign on platforms like Google Ads. From keyword search to bidding strategies, they can make the entire process much less tedious and time-consuming.
Here are our favorites:
- Google Ads — Google's advertising platform that offers automated bidding strategies and smart campaigns for optimizing pay-per-click (PPC) ads.
- WordStream Advisor — WordStream Advisor is a PPC management platform with automation features like smart ad suggestions, automated bidding, and budget management.
- Kenshoo — Kenshoo is a digital advertising platform that provides advanced automation for managing PPC campaigns across search and social media channels.
- Marin Software — Marin Software is an advertising management platform offering automated bid and budget optimization, ad creation, and reporting for PPC campaigns.
- Adalysis — Adalysis is a PPC management tool that automates ad testing, budget management, and keyword analysis to improve campaign performance.
- Optmyzr — Optmyzr is a PPC automation and optimization platform that offers tools for automating bidding, ad testing, and account audits.
- Acquisio — Acquisio is a performance marketing platform with automated bid and budget optimization, reporting, and campaign management for PPC advertising.
- AdStage — AdStage is an all-in-one advertising platform that combines PPC campaign management and optimization across multiple channels, including Google Ads, Facebook, and LinkedIn.
- AdRoll — AdRoll is a cross-channel ad retargeting platform that automates ad placement and retargeting to reach potential customers.
- DoubleClick (Google Marketing Platform) — A comprehensive ad platform that provides automated bidding and ad delivery across various Google marketing services.
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Ready to Put Your Tools to Good Use?
Already a master of the tools above? Got some recommendations for us?
Why not consider joining your talents to ours by becoming a member of the Designity community?
Designity’s talent pool is made up of the top 3% of US-based creatives, from digital marketers to designers, web developers, content writers, and more, and we are always looking for more forward-thinking talent to join us!
As a Designity Creative, you’ll get the opportunity to work with and learn from experienced Creative Directors on a variety of different projects across a wide range of fascinating industries.
You’ll also enjoy consistent and interesting work, competitive pay, and, best of all, no morning commute, because Designity is 100% remote!
Enjoy the freedom of setting your own schedule and doing what you love from wherever you want to work!
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Put your skills to the test with our application process today!
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