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70%
cheaper than hiring traditional agencies
3x
more efficient than freelance marketers
45%
increase in conversion and engagement
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Types of User Journey / ToF / MoF / BoF Service

Choosing the User Journey / ToF / MoF / BoF Service for Your Company

Other Account-Based Marketing Services

Choosing the Account-Based Marketing Service for Your Company

Harness the power of Omni-Channel Marketing to propel your business towards unparalleled success. Dive deep with a comprehensive 60-minute strategy session, tailored to the specifics of your target audience with expert customer persona research. Elevate your brand with a meticulously planned content strategy and calendar, enriched by professional copywriting and potent CTAs. Rise in search rankings with an optimized keyword list. Engage readers with high-quality blog posts, insightful summaries, and catchy social media captions. Visually captivate with custom graphics, carousels, and engaging videos crafted from your content. Boost your reach through strategic email promotions, ensuring your content not only graces your website but also shines across social media platforms. Elevate your brand presence seamlessly, both online and offline, for a consistent, compelling customer experience.

Omni-Channel Marketing Services

Boost your online visibility and conversions with top-tier lead generation services. Dive into a 60-min strategy session, tap into customer persona research, and embrace a comprehensive content strategy & calendar. Benefit from strategic copywriting with persuasive CTAs, a keyword list tailored for ranking, and meticulously curated content including blogs, summaries, and social media captions. Enhance engagement with custom graphics, videos curated from blog content, and stunning visuals sourced for maximum impact. Amplify reach with email promotions and optimized website blog posts. Prioritize mobile optimization to cater to a vast audience, ensuring an effective SEO strategy. All these cater to the evolving digital landscape where content isn't just about keywords, but value and strategy.

Lead Generation Services

Maximize your marketing impact with customized account-based marketing services. Leverage Designity to go beyond a one-size-fits-all approach to identify and engage your best-fit audience. By researching and creating detailed personas, syndicating creative & engaging content, and running a full ToFu-MoFu-BoFu workflow, you’ll be able to capture your audience’s attention, drive higher returns on investment, and establish lasting relationships with your key accounts.

Strategy & Personas for ABM Services

Maximize your marketing impact with customized account-based marketing services. Leverage Designity to go beyond a one-size-fits-all approach to identify and engage your best-fit audience. By researching and creating detailed personas, syndicating creative & engaging content, and running a full ToFu-MoFu-BoFu workflow, you’ll be able to capture your audience’s attention, drive higher returns on investment, and establish lasting relationships with your key accounts.

Account-Based Marketing Services

User Journey / ToF / MoF / BoF Portfolio

Leverage a Design Platform to Elevate Your Brand

About User Journey / ToF / MoF / BoF

Instead of casting a wide net to a multitude of customers, ABM focuses resources on a group of targeted companies. It involves personalized campaigns tailored to the specific needs and characteristics of each account, aiming to foster customer loyalty and increase sales. Designity simplifies the ABM process by providing a US-Based dedicated creative team, and a dedicated Creative Director who understands the nuances of your brand. This is all accomplished within a tech platform specifically constructed for collaborative creativity.
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Top Creatives for User Journey / ToF / MoF / BoF

Consistent Creativity and Quality for Your User Journey / ToF / MoF / BoF Projects

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A talented Designity Creative Director.

Vanessa C.

Creative Director
Location:
Colorado
Experience:
10+ Years
Industry Knowledge: Food & Beverage, Sports & Entertainment, Technology, Wellness / Fitness & more
Areas of Expertise: Graphic Design, Digital Advertising, Website Design
A talented Designity Creative Director.

Collins B.

Creative Director
Location:
Michigan
Experience:
15+ years
Industry Knowledge: Non-Profit, Technology, Education, Government, Hospitality & more
Areas of Expertise: Website Design, Graphic Design, Digital Advertising
A talented Designity Creative Director.

Brian P.

Creative Director
Location:
California
Experience:
10+ Years
Industry Knowledge: Education, Fashion, Food & Beverage, Gaming, Non-Profit & more
Areas of Expertise: Video Production, Graphic Design & Illustration, Website Design
A talented Designity Creative Director.

Pooyan A.

Creative Director
Location:
Canada
Experience:
12+ Years
Industry Knowledge: Technology Services, eCommerce, Cybersecurity, Financial Services, Food, Health Services & more
Areas of Expertise: UX/UI, Branding & Logo Design, Website Design, Video Production, and Illustrations
A talented Designity Creative Director.

Sitara D.

Creative Director
Location:
California
Experience:
16+ Years
Industry Knowledge: Education, Fashion, Food & Beverage, Gaming, Government, Health Care & Medical, Hospitality, Manufacturing, News Agency, Non-Profit, Real Estate, Sports & Entertainment, Technology, Transportation, Wellness & Fitnes
Areas of Expertise: Graphic Design, Website Design, Mobile App Design
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Design System For Your User Journey / ToF / MoF / BoF

Creative Collaboration Inside a Fully Managed Design Process

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Creative Director

Your Creative Director is your single point of contact, managing Creatives around-the-clock for quality Account-Based Marketing service.
Your Creative Director is your single point of contact, managing Creatives around-the-clock and ensuring consistent quality.
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Top 3% of Creatives

No more time zone frustrations or language barriers thanks to a vetted, US-based creative team specializing in Account-Based Marketing.
No more time zone frustrations or language barrier thanks to a vetted US-Based creative services team.
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Five-Star Quality

Designated Creative Directors control each aspect of the Account-Based Marketing process to ensure the deliverables are polished.
Each creative is vetted into our US-based network, specializing in a variety of design and marketing domains.
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Fast Turnaround

The only tech-enabled creative platform that creates efficiency in Account-Based Marketing process to guarantee your deadlines.
The only tech-enabled platform that guarantees transparent timelines and efficient turnaround times.
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One-Stop Shop

Unlimited project requests and revisions for Strategy, Brand script, Personas for ABM, User Journey Definition, Copywriting, Content Ideation, and more.
80+ design and marketing categories with unlimited project requests and revisions.
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Flexible Pricing

Cost-effective monthly plans with no long-term commitment and 70% cheaper than hiring traditional Account-Based Marketing agencies.
Cost effective month-to-month plans with no long-term commitment.
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A Better User Journey / ToF / MoF / BoF Platform

Affordable & High-Quality Design & Marketing Services

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Designity

Creative Team

Top 3% US creatives

Creative Director

Yes! Quality-assured CD

Avg Monthly Cost

$3,500 for a dynamic team

Up to 4-Week Trial

Yes! No payment needed
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Marketplace

Creative Team

Unvetted offshore freelancers

Creative Director

No! You handle it all

Avg Monthly Cost

Cheaper for a reason

Up to 4-Week Trial

No trials offered!
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In-House

Creative Team

Limited-skill creatives

Creative Director

Maybe! If you can afford

Avg Monthly Cost

$7,000 per month

Up to 4-Week Trial

No trials offered!
A red X image, showing that in-house teams cannot operate with the flexibility and consistent quality that Designity offers.

Agency

Creative Team

Typically offshore outsourcing

Creative Director

Yes! Costly though

Avg Monthly Cost

$$$$$$$$$$

Up to 4-Week Trial

No trials offered!
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Let's Chat About Your User Journey / ToF / MoF / BoF Goals.

Book a demonstration call to see:

  • How Designity’s tech-enabled platform accelerates User Journey / ToF / MoF / BoF projects at scale.
  • The differences between Designity’s model, in-house team hires, freelance marketplaces, and traditional design agencies.
  • If having a Creative Director as a single point of contact could decrease your admin load and provide higher quality.
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User Journey / ToF / MoF / BoF Tutorials

Fresh From the Designity Blog

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User Journey / ToF / MoF / BoF Best Practices and Tips

Desgnity-Decorative

Your Creative Director is your single point of contact, managing Creatives around-the-clock and ensuring consistent quality.
Desgnity-Decorative

No more time zone frustrations or language barrier thanks to a vetted US-Based creative services team.
Desgnity-Decorative

Each creative is vetted into our US-based network, specializing in a variety of design and marketing domains.
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FAQ

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How can Designity help me define user journeys for ABM across ToF, MoF, and BoF stages?‍

Defining comprehensive user journeys within an ABM context demands a diverse set of skills. From strategy crafting to content creation, Designity's platform provides access to these specialized talents, streamlining the process for optimal outcomes.

The Designity Creative-as-a-Service Platform is meticulously designed to cater to contemporary marketing requirements. While traditional agencies and freelance platforms have their merits, those striving for seamless sales-marketing synergy and enduring ROI enhancement require a fresh paradigm.

Designity connects you with the top 3% of US-based marketing professionals, proficient in shaping and executing personalized ABM journeys. Your appointed Creative Director takes on the role of a project manager, orchestrating a team of experts to collaborate harmoniously. This ensures every account enjoys a tailored approach aligned with its needs. Amplify your impactful digital marketing endeavors swiftly through Designity's swift ABM deployment services.

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What facets of account-based marketing services are covered on Designity's platform for defining user journeys across ToF, MoF, and BoF stages?‍

Designity's platform encompasses crucial components for ABM services, offering expertise in defining user journeys across the Top-of-Funnel (ToF), Middle-of-Funnel (MoF), and Bottom-of-Funnel (BoF) stages. These components are aimed at shaping personalized journeys that resonate with each stage of the customer's decision-making process.

Your designated Creative Director collaborates with you to identify the key areas of focus, enabling you to launch quickly while ensuring a comprehensive ABM strategy. By harnessing Designity's platform, you tap into a community of skilled professionals, streamlining your efforts to enhance ABM outcomes.

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How much do professionals charge for User Journey Definition (ToF / MoF / BoF) services?‍

Engaging with user journey definition for ABM services involves considering a diverse array of pricing factors. While initially opting for fragmented outsourcing to offshore freelancers for user journey strategy, creation, and implementation might appear cost-effective, it can lead to escalated expenses in the long term. Freelancers typically charge between $20 and $100 per hour for their expertise.

Alternatively, collaborating with a dedicated marketing agency can yield remarkable outcomes, albeit with potentially extended timelines. Agencies levy varying rates, starting from a few thousand dollars per month for fundamental ABM campaigns focused on the top-of-funnel (ToF) stage. For more intricate, fully personalized strategies spanning various stages including the middle-of-funnel (MoF) and bottom-of-funnel (BoF), costs can span from $10,000 to $30,000 or even higher per month. Certain agencies might offer retainer-based models, encompassing enduring contracts and strategic planning that could range from $50,000 to $100,000 or beyond annually. Engaging with an agency usually mandates dedicating at least six months to establish your initial ABM funnel.

Designity introduces a unique middle ground bridging the conventional agency paradigm and the agile freelance approach. Our flat-rate monthly plans, commencing at $3,150, provide holistic solutions for user journey definition within ABM, spanning the ToF, MoF, and BoF stages. Consider Designity's platform akin to a subscription service enveloping all requisite design and marketing facets. This subscription model provides the versatility to upgrade, downgrade, or pause as required, akin to other subscription-based services. By swiftly addressing your customer's challenges across various funnel stages, you can initiate your inaugural ABM campaign within a mere month through Designity's streamlined methodology.

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How long does an account-based marketing (ABM) user journey definition (ToF / MoF / BoF) project usually take?‍

ABM projects focusing on the user journey definition for Top-of-Funnel (ToF), Middle-of-Funnel (MoF), and Bottom-of-Funnel (BoF) stages within Designity's platform can commence within 24 hours of a kick-off call. The initial components of the user journey can often be established and finalized in as little as two weeks. However, the overall timeline is influenced by various factors, including the depth of user persona development, content matrix planning, and the nuances of each funnel stage.

In comparison, when partnering with most agencies, the discovery phase alone might encompass around three months, and the first content corresponding to each funnel stage could be ready for publication after approximately six months. It's important to note that the timeline for ABM projects is typically ongoing due to the iterative nature of ABM campaigns. These campaigns continuously evolve based on data insights, leading to consistent adjustments and enhancements. Embracing the principles of curiosity, experimentation, and creative storytelling ensures enduring engagement and conversion of your target audience throughout their user journey.

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What is the process to define the user journey (ToF / MoF / BoF) for an account-based marketing campaign?‍

When outlining the user journey (ToF / MoF / BoF) for your ABM campaign, the following comprehensive process is recommended:

  • User Journey Definition: Craft compelling user journeys similar to the courses in a meal, ranging from the appetizer (top-of-funnel) to the main course (middle-of-funnel) and dessert (bottom-of-funnel).
  • Campaign Strategy: Develop a solid strategy tailored to your user journey design, establishing the roadmap for a successful campaign.
  • Creating a Brand Script: Design a brand script that aligns seamlessly with each stage of the user journey, ensuring a consistent and engaging narrative.
  • Creating Personas: Craft personas for your target audiences, ensuring that each stage of the user journey resonates effectively with their needs and preferences.
  • Copywriting & Content Ideation: Craft content that aligns with the progression of the user journey, delivering the right message at the right stage.
  • Required Assets Creation: Develop assets that correspond with each user journey stage, creating a cohesive and impactful experience.
  • CRM Automations: Set up automations to guide users through their journey, ensuring a seamless and personalized experience.
  • Lead Generation: Strategize and implement lead generation efforts that align with each stage of the user journey.
  • Omni-Channel Marketing: Utilize a multi-channel approach to reach users at different stages, maximizing engagement and impact.
  • A/B Testing: Continuously optimize your user journey elements through A/B testing, refining the experience over time.
  • Analytics Reports: Provide detailed analytics reports throughout the campaign, offering insights into user behavior and performance.

Much like the essence of ABM, which brings together sales and marketing teams toward a common objective, Designity's model unites US-based Creatives from various disciplines under the guidance of your designated Creative Director. E pluribus unum - from many, one; uniting diverse expertise to create a unified and effective user journey strategy.

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What are the key principles for defining user journeys in the Top-of-Funnel (ToF), Middle-of-Funnel (MoF), and Bottom-of-Funnel (BoF) stages within ABM campaigns?‍

Crafting effective User Journeys in ABM involves: Targeted Awareness Building (ToF), Value Demonstration (MoF), and Conversion Facilitation (BoF). By aligning content and interactions to these stages, you ensure a cohesive, personalized experience that guides prospects seamlessly toward conversion.

About User Journey Definition (ToF / MoF / BoF) for ABM: User Journeys in ABM campaigns encompass mapping out the stages of awareness, consideration, and decision-making that potential clients go through. Top-of-Funnel (ToF) sparks interest, Middle-of-Funnel (MoF) provides value, and Bottom-of-Funnel (BoF) guides conversion. Designity offers a strategic approach to User Journey Definition, delivering tailored content at every touchpoint to enhance engagement and drive growth.

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What are the best tools to define user journeys for ToF, MoF, and BoF in ABM?‍

When defining User Journeys for the Top-of-Funnel (ToF), Middle-of-Funnel (MoF), and Bottom-of-Funnel (BoF) stages in ABM, certain tools prove invaluable. HubSpot or Salesforce are ideal for managing CRM, LinkedIn for gaining targeted insights, Google Analytics for data analysis, and HubSpot or ActiveCampaign for personalized communication. HubSpot's multifunctional platform supports creating landing pages, email campaigns, and social media initiatives seamlessly. Google Suite enhances collaboration and reporting capabilities, completing your ABM toolkit.

Designers often employ Figma for crafting User Journeys due to its collaborative attributes. Seasoned designers may favor Adobe Illustrator and Photoshop for their advanced features and AI tools. Copywriters rely on Google Docs for smooth collaboration and version control. Marketing Managers should access these tools to oversee the process and provide direction at every phase.

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How does defining the user journey for Top-of-Funnel (ToF), Middle-of-Funnel (MoF), and Bottom-of-Funnel (BoF) stages impact your marketing?‍

Defining the user journey for Top-of-Funnel (ToF), Middle-of-Funnel (MoF), and Bottom-of-Funnel (BoF) stages significantly impacts your marketing by providing a structured framework that strategically guides your interactions with potential customers. This approach ensures that your messaging and content are tailored to the specific needs and mindset of prospects at each stage, enhancing engagement, nurturing relationships, and driving conversions. By addressing key pain points and offering relevant solutions throughout the entire funnel, your marketing becomes more targeted, cohesive, and effective. Ultimately, this well-defined user journey empowers you to cultivate meaningful connections with your audience and guide them smoothly towards becoming loyal customers.

The main goal of this service is to optimize the customer journey through the different funnel stages, ensuring a seamless and engaging experience that maximizes conversion opportunities and strengthens brand-customer relationships.

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What is the difference between User Journey Definition (ToF / MoF / BoF) and a general marketing strategy?‍

The distinction lies in the level of detail and focus. User Journey Definition zeroes in on guiding potential customers through specific stages of the sales funnel (Top of Funnel, Middle of Funnel, Bottom of Funnel), mapping out their interactions and experiences at each point. In contrast, a general marketing strategy encompasses broader goals, tactics, and approaches to promote a brand, product, or service in the market. While the former is like tailoring a journey for each traveler, the latter is akin to planning the overall adventure.

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How can I find an affordable ABM provider to define user journeys (ToF / MoF / BoF) for my campaign?‍

Traditional methods include searching for freelancers on platforms like Upwork or Freelancer, posting job listings on relevant forums or industry-specific websites, or asking for referrals from your network. However, for a more streamlined and effective solution, consider using Designity's platform. Designity’s platform connects you with vetted US-based marketing experts who specialize in user journey definition. With transparent pricing and flexible monthly plans, Designity offers a cost-effective way to access a dedicated team of professionals who can craft compelling user journeys tailored to your target audience's needs and behaviors. This saves you time and effort while ensuring you receive quality results within your budget.

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How do I find a local ABM provider for user journey definition (ToF / MoF / BoF)?

You can utilize search engines to identify marketing agencies in your area. However, this approach might involve evaluating each agency's expertise in this specific area. On the other hand, Designity offers a streamlined solution. Designity’s platform connects you with a curated pool of US-based marketing experts. No need to go through the hassle of searching, hiring, or overseeing the process. Your designated Creative Director handles everything, ensuring you're matched with skilled professionals who can define effective user journeys tailored to your needs. This not only simplifies the process but also ensures that your marketing efforts are aligned with strategic user journeys for optimal results.

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What is the future of user journey definition (ToF / MoF / BoF) services?‍

The future of User Journey Definition (ToF / MoF / BoF) services is poised for enhanced personalization and seamless customer experiences. As technology evolves, these services will likely involve more advanced data analytics, AI-driven insights, and predictive modeling to tailor journeys for individual customers. The integration of real-time data and omnichannel strategies will also be crucial to create cohesive and effective user journeys. Designity's platform is positioned to adapt to these advancements and provide businesses with innovative solutions for optimizing user journeys.

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How are generative AI tools like ChatGPT, DALL-E, and Midjourney impacting the definition of user journeys for Top-of-Funnel (ToF), Middle-of-Funnel (MoF), and Bottom-of-Funnel (BoF) stages?‍

Generative AI tools such as ChatGPT, DALL-E, and Midjourney are introducing transformative changes to user journey definitions across ToF, MoF, and BoF:

  • Engaging Content Creation: ChatGPT's capabilities can aid in crafting captivating content for ToF, MoF, and BoF stages, ensuring that potential clients are engaged and informed at each touchpoint.
  • Visual Storytelling: DALL-E can contribute to visually narrating user journeys, enhancing the impact of the messaging and information communicated to prospects.
  • Behavior-Driven Personalization: Midjourney's data-driven insights can help refine user journeys by predicting and responding to the unique behaviors of prospects, ensuring relevance and effectiveness.

These AI tools enhance the precision, creativity, and effectiveness of defining user journeys across the funnel stages, aligning perfectly with the main goal of this service – delivering highly tailored and compelling experiences to potential customers.

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What user journey definition (ToF / MoF / BoF) services do ABM providers offer?

User Journey Definition professionals offer services that revolve around mapping out and optimizing the customer's journey through different stages of the marketing funnel: Top of Funnel (ToF), Middle of Funnel (MoF), and Bottom of Funnel (BoF). They analyze customer behaviors, pain points, and interactions to design effective user journeys that guide prospects from initial awareness to final conversion. These professionals create tailored content, touchpoints, and engagement strategies for each stage, ensuring a cohesive and engaging experience. They also implement tracking and analytics to measure performance, refine strategies, and continually enhance the user journey. Ultimately, their services streamline the path to conversion, improve customer satisfaction, and drive business growth.