Logo & Branding Design for Calico Care



The rebranding of ALiHLTH to Calico Care was a comprehensive project that involved creating a modern, cohesive brand identity that accurately represented the company's values, services, and target audience. The rebranding process began with thoroughly analyzing the existing brand identity, target audience, and competitors. This allowed the team to identify gaps and opportunities, which informed the development of a new brand strategy. Under the supervision of CD Pooyan, the team worked closely with the client to develop a new visual identity, including a new logo, color palette, typography, and imagery that reflected the company's core values and resonated with the target audience. The new brand messaging strategy effectively communicated the brand's unique selling proposition and benefits to potential customers. The rebranding process resulted in a fresh and modern brand identity that positioned Calico Care as a trusted company that delivers exceptional care to seniors. The new brand identity has helped Calico Care to reach new customers and increase brand loyalty among existing clients.

Creative Director

Logo & Branding Design for Calico Care
Pooyan A.
12+ Years
UX/UI, Branding & Logo Design, Website Design, Video Production, and Illustrations


Scope of Work
Brand Promise, Brand Values, Brand Personas, Target Audience Exploration, Brand Tone, Brand Tagline, Mood Board, Name Exploration, Logo Sketches, Logo Design, Logo Mark Variations, Logo Animation, Brand Book Design, Mockup Design
Involved Creatives

George M. | New York, NY | Branding, Graphic & Motion Design

Plan type
Plus Plan
Project Duration
4 Weeks