Logo & Branding Design for EquityMultiple

EquityMultiple wanted a brand book that would create emotional buy-in and pixel perfect precision in all internal and external communications. The book included six separate phases covering everything from strategy and voice to collateral and texture. Each page included robust instruction and description on usage so that even the least savvy designers and writers could feel empowered by the book. The final book was 94 pages and included over 457 individually linked assets.