Rising Tides Whitepaper for GoCardless & Aryza

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GoCardless and Aryza’s interior whitepaper spread showing payment insights, donut charts and purple data graphics.
The Rising tides report shown in a portrait tablet PDF-reading mockup with source page thumbnails.
The co-branded Rising tides whitepaper presented in an event literature holder with a stack of report handouts.
The report’s original donut and payment-method graphics presented as a two-card infographic proof board.
GoCardless and Aryza’s supplied color palettes, paired wordmarks and purple tide artwork arranged for co-brand review.
The final Rising tides cover and two interior report pages presented as loose editorial proof sheets.
The report’s source-inspired editable vector shapes shown in a design-workstation construction proof.
Flooret Copy & Content Writing by Designity with a display of copywriting examples.
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Description

Design a co-branded whitepaper for GoCardless and Aryza exploring late payments and collections in UK consumer lending. The brief called for a premium, easy-to-navigate report that gave both brands equal presence and could be distributed at a live event. The project developed a shared purple-led visual direction around the Rising tides theme, turning a text-heavy starting document into structured editorial pages, editable vector graphics, and clear data visualizations. Adobe Illustrator and AI-assisted exploration supported production within a three-week deadline.

Creative Director

Rising Tides Whitepaper for GoCardless & Aryza
Caterina T.
Cape Town, South Africa
15+ Years
Brand Identity | Campaign Creative | Digital Advertising | Social Media Content | Email Design | Presentation Design | Print & Collateral

Creative

Rising Tides Whitepaper for GoCardless & Aryza

Information

Industry
Financial Services
Scope of Work
Creative direction, co-brand visual alignment, moodboards and cover concepts, whitepaper editorial layout, data visualization, editable vector graphics, AI-assisted design exploration, report production and project coordination
Involved Creatives

Caterina Toffoli | Creative Director

Florencia Gutman | Creative

Diana Romero | Creative Project Manager

Plan type
Plus
Project Duration
3 Weeks
Financial Services
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