Larger Than Life HTML5 Banners for Selective Insurance
Share this project:

Link to the website
Description
Create an animated HTML5 display campaign for Selective Insurance aimed at small-business owners. The larger-than-life creative direction places bakers, florists, and carpenters in cinematic worlds built around their craft. The work connects AI-assisted character and scene development, action refinement, motion design, and banner implementation, with consistent identities, clear messaging, and distinctive yellow calls to action. After Effects and Adobe Animate support the animation workflow, followed by JavaScript, HTML, and CSS refinements for the final banner presentation.
Creative Director

Hrista T.
Sofia, Bulgaria
10+ Years
Brand Identity | Digital Advertising | Social Media Content | Website Design | Motion Graphics | UX/UI Design | Content Strategy
Information
Industry
Financial Services
Scope of Work
Creative direction, digital campaign concepts, AI-assisted character and scene development, craft-action refinement, motion design, HTML5 banner implementation, JavaScript and CSS refinements, browser review
Involved Creatives
Anina Pienaar | Creative
Hrista Georgieva Tomova | Creative Director








