Flooret Brand Style Guide



Flooret had a simple style guide, and a rough draft of a brand book with missing parts. Under Ruggero's creative direction, we unified the two into a clean and comprehensive brand book, creating new company assets such as iconography, a new letterhead, and an extended color palette. This booklet can be handed to any content creator, to help communicate a consistent message to Flooret's audience.

Creative Director

Flooret Brand Style Guide


Scope of Work
Brand Attributes, Brand Mission & Vision, Target Audience/ Design Target, Brand Personas, Semiotic Study (Study of Industry Standards/Competitor Use of Colors, Patterns...), Brand Tone and Voice, Brand Tagline, Colors, Icons Selection / Creation, UI Elements, Shapes & Patterns, Brand Book Creation (Brand Examples Mockups, etc.), Written Content Guide
Involved Creatives

Bronia B. | Massachusetts | Graphic Designer

Plan type
Plus Plan
Project Duration
2 Weeks