Flooret Brand Style Guide
Share this project:
Link to the website
Description
Flooret had a simple style guide, and a rough draft of a brand book with missing parts. Under Ruggero's creative direction, we unified the two into a clean and comprehensive brand book, creating new company assets such as iconography, a new letterhead, and an extended color palette. This booklet can be handed to any content creator, to help communicate a consistent message to Flooret's audience.
Creative Director
Information
Industry
Consumer Goods
Scope of Work
Brand Attributes, Brand Mission & Vision, Target Audience/ Design Target, Brand Personas, Semiotic Study (Study of Industry Standards/Competitor Use of Colors, Patterns...), Brand Tone and Voice, Brand Tagline, Colors, Icons Selection / Creation, UI Elements, Shapes & Patterns, Brand Book Creation (Brand Examples Mockups, etc.), Written Content Guide
Involved Creatives
Bronia B. | Massachusetts | Graphic Designer