Logo & Branding Design for Water Street Financial



Looking for a comprehensive logo and branding design to build a long-lasting brand book, Water Street Financial sought a new approach to its operations. With design at the forefront, Alicia led the company through various concepts via mood boards and inspiration. After gathering feedback from their team, they were delivered satisfying guidelines to lead their internal team in the future.

Creative Director

Logo & Branding Design for Water Street Financial
Alicia C.
New Hampshire
14 + Years
Entertainment, Hospitality, Finance, Healthcare, Consumer Goods & more


Scope of Work
Moodboard, Brand Guideline, Copywriting, Photography, Logo Design
Involved Creatives

Lisa K. | New York | Graphic Designer

Project Duration
2 Weeks