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Masterclass in Virtual Reality

Stop Getting Ghosted by AI : Train LLMs to Recognize Your Brand

Blending AI Agents, Fractional Talent, and Human Creativity to Become Indispensable
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Speaker Companies (current and former)
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Speakers

Designity founder and CEO, Shahrouz Varshabi.LinkedIn's app logo.
Founder
@ Charles Taylor Online LLC
Charles Taylor
A seasoned SEO strategist with over 20 years of experience helping businesses - from local startups to enterprise brands (Fox, Verizon) - protect, grow, and maximize their online visibility.
Designity founder and CEO, Shahrouz Varshabi.LinkedIn's app logo.
SEO Analyst
@ CBC
Sara Taher
An SEO consultant, speaker, and author who has been working in SEO since 2014, with experience on both the agency and in-house side, and a portfolio that includes national and international clients.
Designity founder and CEO, Shahrouz Varshabi.LinkedIn's app logo.
Founder & CEO
@ Designity
Shahrouz Varshabi
An innovative Iranian-American entrepreneur with a mission to disrupt traditional advertising and staffing agencies, leading Designity with the same bold spirit that Airbnb and Uber brought to hotels and transportation.
Designity founder and CEO, Shahrouz Varshabi.LinkedIn's app logo.
Head of Growth Marketing
@ Designity
Durga Kudumula
A growth marketing leader with a knack for blending human creativity and AI, helping brands accelerate, innovate, and stand out with bold, high-impact campaigns across digital and offline channels.

Agenda

Thursday, Oct 9
Invite-Only Masterclass
EST TIME
4:00pm
Welcome & Introductions
4:05pm
What's GEO/AEO
4:10pm
Why Brands Are Getting Ghosted by AI
4:20pm
How to Train LLMs to Recognize Your Brand
4:30pm
Balancing SEO & GEO
4:35pm
Audience Q&A
4:40pm
Closing Thoughts & Key Takeaways
4:45pm
Wrap-Up & Networking
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What You’ll Learn

  • What GEO/AEO actually are - and why they're different from traditional SEO.

  • Why brands are getting ghosted by AI - and how to make sure your brand shows up in generated answers.

  • Practical steps to train LLMs to recognize your brand - from structured data to authoritative content.

  • How to balance SEO and GEO - without burning out your marketing team.

  • Real frameworks and tools you can start using today to future-proof your discoverability.

Who This Masterclass Is For:

This masterclass is for mid-to-senior marketers, SEO leaders, brand strategists, and content professionals who want to ensure their brand shows up in AI-generated answers, not just Google search.

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