Caterina Toffoli
Creative Director
● LIVE WEBINARComplimentary access
How Great Creative Directors Make AI Work for Your Brand
AI made content easy. It also made it forgettable. Anyone can generate a visual in seconds, but very few can make a brand people stop for. So is the Creative Director on the way out, or more important than ever?
November 17, 202612:00 PM ET · 60 minutes
Save your seatPremium session. Complimentary seat.
Gabriella Bajkai
Creative Director
Hosted by Shahrouz Varshabi
Founder/CEO of Designity
Creative support for
brands you know.
FROM “MORE AI CONTENT” TO “MORE YOU.”
What we'll
talk about
In this session, we sit down with Creative Directors to unpack how their role has shifted from execution to direction, why brands need them more than ever, and what it takes to keep work original, human and unmistakably on-brand when the machines can make anything.
01 / THE LANDSCAPE
Creative Directors: Endangered Species or Apex Predators?
The job didn't disappear. It changed hands. AI took over the making, and Creative Directors took over everything that matters after it: the decisions, the revisions and the fine line between on-brand and almost on-brand.
02 / THE BRAND
Your AI Remembers Everything. Does It Know What Matters?
Brands need Creative Director not for data, but for creative autonomy, brand consistency, seeing the full picture and knowing the human context. But if an AI agent can remember your brand's full strory, do we really need someone to guard the brand?
03 / THE APPROACH
Don’t Fight It. Don’t Flee It.
Frame It.
AI isn't going anywhere, even as audiences push back on everything that feels machine-made. Fighting it is pointless; handing it the keys is worse. The way forward is collaboration: let AI do the labour, take back control, and make work that gets people to stop and talk about your brand.
YOUR SPEAKERS & HOST
Meet the minds behind
the session.
SPEAKER
Caterina Toffoli
Creative Director at Designity
Caterina brings 15 years of experience across advertising, retail, e-commerce, and design leadership. She helps clients connect creative strategy with thoughtful execution, building strong partnerships through curiosity and collaboration.
Connect with Caterina on LinkedInSPEAKER
Gabriella Bajkai
Creative Director at Designity
Gabriella combines strategy, storytelling, and design to create distinctive brand experiences. Her work spans brand identity, digital campaigns, and social content, translating complex ideas into clear, intentional creative.
Connect with Gabriella on LinkedIn
YOUR HOST
Shahrouz Varshabi
Founder/CEO of Designity
Shahrouz is the founder and CEO of Designity. A designer and entrepreneur, he brings a practical perspective on creative leadership, collaboration, and building better ways for brands and creative teams to work together.
Connect with Shahrouz on LinkedInYOUR HOUR, WELL SPENT
It's not a session about AI.
It's about human behind it.
We follow a role in transition: how the job changed, what keeps work human and original when the machines can make anything, and what the future really holds. Expect real examples, uncomfortable questions and a few answers you might not expect.
60 minutes · Live online
15MIN
PART 01 · THE SHIFT
Creating is no longer the hard part. So what is?
How the role changed, what brands are really asking for, and the uncomfortable question: human memory or a perfectly trained agent?
15MIN
PART 02 · HUMAN, ORIGINAL, UNMISTAKABLE
From brief to brand-consistent delivery
Audiences are pushing back on AI content, and executives are asking creatives to make it feel human. How to spot the uncanny valley, how to fix it, and how to stay original when everyone has the same tools.
20MIN
PART 03 · LET'S GET PRACTICAL
The workflow and the future
Real workflows, real fears and a real look ahead. What AI should do, what it should never touch, and what happens to the next generation of creatives who skip the years of craft.
10MIN
PART 04 · LIVE Q&A
Your questions. Their perspective.
Ask Caterina, Gabriella, and Shahrouz about your creative challenges—from using AI thoughtfully to protecting quality, originality, and brand consistency.
IDEAS YOU CAN PUT TO WORK
What you’ll learn.
Where a Creative Director adds the most value to your brand in the AI era, and why that value now lies in direction, consistency and judgment rather than production;
How to accept that AI is here to stay and start collaborating with it: spotting the patterns that make AI content feel fake, and giving your leadership team's AI drafts a genuinely human touch
Which AI tools and tasks are worth bringing into your Creative Director's workflow, and which work should always stay in human hands;
Why the brand context you give AI tools matters, and how Creative Directors approach it to keep the output sounding like your brand, not like everyone else's;
Why a reliable Creative Director could be your brand's most important move next year, and where their direction, consistency and judgment add value that AI alone can't.
Stop fighting the machine.
Start directing it.
For brand leaders, founders and creatives who use AI but refuse to blend in. Deciding who guards your brand next year?
Save your seatNovember 10, 2026 · 12:00 PM ET · Live online
Premium session. Complimentary seat.
GOOD QUESTIONS. CLEAR ANSWERS.
Your webinar questions,
answered.
Everything you need to know before joining us live.
Is this webinar paid?
Our webinars are filled with practical knowledge. You’ll see the session value, but you won’t pay it. We're opening this session at no cost.
Can I ask questions during the webinar?
Yes, absolutely! The Q&A part of the event will be planned at the end of the hour and we'll keep time to answer as many as possible.
Can I become a Speaker at Designity webinars?
Absolutely! If you'd like to share your knowledge with our audience, share your idea here.
Will this webinar be recorded?
Yes, it will be, and we'll share the replay with everyone who registered for the event.
Can more people watch from my link?
No, the link you're receiving in your calendar block from Zoom and in reminder emails is going to work only on one account, but invite your colleagues to join, by signing up on this page.
I got two calendar blocks, which one should I use?
Please use only the one with link to Zoom. If you have troubles joining, please contact us on marketing@designity.com.